Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Analysis

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Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Help

Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Help is a popular name of a New York based, world's leading organization in the food and beverage industry. business is a prominent brand name in convenient snacks, foods and drinks with its existence in about 200 nations.

The report consists of a deep analysis of various aspects of the social responsibilities of significant companies in the food and beverage industry in basic, and Case Analysis in particular. It likewise offers an analysis of the growing health and ecological issues including weight problems, heart diseases, ecological devastation and so on in the Western nations and the function of the companies in the food and drink market to attend to these concerns. The report also offers an assessment of the degree of sustainability and CSR in the Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Help's service technique along with the decision of how Case Study Analysis produces worth for its customers. Moreover, the report also provides certain tactical alternatives for Case Analysis to include the criticism over its social obligation with specific suggestions and an execution strategy.

Issues Recognition

Case Study Help had actually taken particular vital steps concerning the ecological effects of its items, but, these actions are not enough to end up the criticism over the business's duty towards social and ecological problems. This is required to take certain strategic actions to alter the market position of its specific popular brand names and present Case Study Help as a business producing healthy products in the market. In this regard, business and other food and beverage business must utilize their power to shift the customer taste towards much healthier products to remove the restrictions in the growth of food market.

Critical Analysis

The shift from the usage of natural food to made food has actually highly impacted the health of the consumers. All of the information related to the health concerns with the incorporation of produced food in the market describe the frequency of the health concerns related to food system. These issues are indirectly the outcome of various practices of the food and drink companies for creating value for their customers.

Worth Development at Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Analysis

Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Analysis being a giant business in the food and beverage industry, supplies high worth to its customers by numerous means. Case Study Analysis has a competitive benefit in offering its items far and wide globally. The business is presented in about 200 countries with a big number of popular worldwide brand names.

Additionally, the company creates worth for its consumers by ways of providing a great deal of delicious food including salt, fat and sugar, which are the ingredients that are straight gotten in touch with the emotional core of the consumer's brain. The Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Help along with other huge food and drinks business develop value for its consumers by manipulating these ingredients in its items. Case Study Solution in addition to other giant business has an interest in finding methods to increase the customer worth from its items through exploiting the vulnerability.

Together with it, the business likewise produces worth by ways of incorporating the healthy point in its products. The company has actually done specific efforts in order to offer healthy products and reduce the share of Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Solution in total environmental destruction. Case Study Solution has actually taken specific steps related to the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and commitments connected to Case Study Help items, market and the neighborhood.

All of these methods have been effective at developing value for the Case Study Help consumers. Increasing health associated issues have actually raised the criticism for Case Study Analysis.

Useful Role of Significant Food and Beverage Business in Attending To Social and Ecological Costs Associated with the Market

Indeed, major food and drink business consisting of business, etc. can play a constructive function in resolving social and environmental costs associated with the market. The ecological costs related to food and beverage industry include the ecological devastation due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which might be a huge hazard to the existence of humankind in future.

Major cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. Food and beverage business ought to play an useful function in resolving these concerns to eliminate their development constraints related to the criticism from the ecological communities.

In order to resolve these concerns, the business could either decrease their usage of nitrogen abundant components or take specific steps to minimize the amount of nitrogen in the overall environment. The business should prevent use of nitrogen fertilizers and must search out the items of those farmers that do not utilize fertilizers for their crop. Moreover, the business could also invest in minimizing greenhouse gas emissions worldwide. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the environmental expenses there are certain social expenses related to the food and drink industry which must be addressed by the huge food and drink companies to accomplish the market growth and to prevent the criticism from the ecological communities. Social costs connected with the industry includes the increasing health issues associated with weight problems, heart problem, diabetes etc. The huge business could play a constructive role in dealing with these issues.

The business might move towards healthier items by reducing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in deadly human diseases. Along with it, the business ought to utilize more nutritious components instead of derivatives of Corn and Soy to increase variety of calories from their products. The business might also do efforts to shift customer tastes towards healthy products as they have controlled the customer taste for couple of decades. In this way the huge food and beverage companies could play a positive function in dealing with social and environmental expenses associated with the market.

Assessment of Sustainability at Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Help

There was a prospective shift in the corporate technique and goals at Case Study Help. The brand-new CEO was concentrated on purchasing much healthier products for attaining sustainable growth for the business together with providing much healthier future for individuals and the world both. Under the new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to present numerous healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the products of Quake Oats included several ingredients which were harmful to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Analysis has taken specific sustainability steps for its market locations. One of major examples in this regard is the Business's marketing technique related to schools. The company markets just low calories and healthy beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy products in its portfolio. The company has increased its research study and advancement spending plan and has introduced an army of health researchers to create certain healthy products.

Environmental Sustainability

Along with the human sustainability, Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Help has actually taken numerous actions towards environmental sustainability. The business has committed to various objectives connected to water, land, product packaging, environment change and neighborhood. In this regard, the business devoted to lower its product packaging by countless tones to prevent high quantity of wastages. Additionally, the business has devoted to reduce greenhouse gas emissions in addition to the achievement of efficiency in the energy usage. business has actually also attempted specific philanthropic activities consisting of a commitment to provide safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it might be figured out that the business has actually taken several actions towards human and environmental sustainability. These actions are still not adequate to attain the wanted industrial growth and to decrease the criticism over the social obligation of Case Study Help.

Alternatives

Specific long term tactical options might be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the option would make it possible for the company to achieve its goal of possible development and minimize the criticism over the business. Moreover, the alternatives might be assessed on the basis of the time frame that would be taken by an option to be executed together with the cost and threats associated with the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Analysis could take is to introduce a new line of product related to healthy food and drinks. Although, the company has currently presented specific heath associated brands, but, the variety of these brand names in its portfolio is not potential to reduce the criticism and accomplish potential development. For that reason, the business must present a wide range of healthier items by utilizing its significant research and advancement expenses. The pros and cons associated with the intro of a healthy line of product in the portfolio are provided below:

Pros:

• Capability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by compensation of the hazardous items with healthy items.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of hazardous items.
• The dangerous products in the product portfolio may make the incorporation of healthy items fail to decrease criticism.
• Big cost of research study and advancement needed to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the potential development and minimize the criticism is to get the health related business at a high level. Investment in these type of business would permit Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Analysis to introduce a large variety of much healthier items within a brief time duration without any requirement of substantial research study and advancement expenses. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Conserving of big quantity of research study and development expenses for new product development.
• Incorporation of brand-new products within two years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community development companies.
• Satisfaction of the social responsibility by payment of the harmful products with healthy items.

Cons:

• The acquisition may not prove to alter the image of Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the new products in the market i.e. customers might not like the taste and might not accept the healthier products due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio may make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Analysis is to change all of its dangerous items with healthier items. The replacement of hazardous products with healthier items would completely change the market position of the business and would require a large number of necessary actions to be taken.

Pros:

• Change of market position of Mary Kay Cosmetics Inc. Sales Force Incentives (B) Case Study Help
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility

Cons:

• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the healthier items due to the addictive nature of dangerous products.
• Huge cost of research and advancement required to develop new healthy items.
• Employee may withstand over the change in business model and service method.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the existing industry circumstance, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to save of substantial amount of research and development costs for new product development. Along with it, acquisitions would enable incorporation of new products within two years along with the ability to target large number of customers.

This Mary Kay Cosmetics Inc. Sales Force Incentives (B) case study is writen by : Robert L Simons

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