Roy Rogers Restaurants Case Study Help

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Roy Rogers Restaurants Case Solution

Roy Rogers Restaurants Case Study Solution is a popular name of a New York based, world's leading company in the food and drink industry. company is a leading brand in convenient treats, foods and beverages with its existence in about 200 countries.

The report consists of a deep analysis of numerous elements of the social duties of major business in the food and beverage market in general, and business in specific. The report likewise provides an assessment of the degree of sustainability and CSR in the Roy Rogers Restaurants Case Study Analysis's service method along with the determination of how Case Study Help creates worth for its customers.

Concerns Recognition

Case Study Solution had taken particular essential actions relating to the ecological impacts of its products, but, these steps are not enough to end up the criticism over the business's obligation towards social and eco-friendly concerns. This is needed to take certain strategic actions to alter the market position of its particular famous brand names and present Case Study Solution as a company producing healthy items in the market. In this regard, company and other food and beverage companies should utilize their power to shift the customer taste towards healthier products to get rid of the restraints in the growth of food market.

Crucial Analysis

The shift from the use of natural food to produced food has actually highly impacted the health of the consumers. All of the data related to the health concerns with the incorporation of manufactured food in the market discuss the prevalence of the health concerns related to food system. These concerns are indirectly the outcome of different practices of the food and beverage business for developing value for their consumers.

Value Creation at Roy Rogers Restaurants Case Study Analysis

Roy Rogers Restaurants Case Study Analysis being a giant company in the food and drink market, provides high worth to its consumers by numerous ways. Value development in the food and beverage industry is done through 2 methods i.e. taste and schedule of the item. Case Study Solution has a competitive advantage in providing its items far and wide worldwide. Its marketing ability makes it able to target a big base of customers. The company is presented in about 200 nations with a a great deal of well-known international brands. The far and wide existence of the company products supplies high worth to consumers.

Additionally, the company creates value for its customers by methods of providing large number of delicious food products including salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the consumer's brain. The Roy Rogers Restaurants Case Study Analysis in addition to other huge food and beverages companies produce worth for its consumers by controling these ingredients in its items. Case Study Analysis along with other huge business has an interest in finding ways to increase the consumer worth from its products through exploiting the vulnerability.

Together with it, the company likewise creates worth by ways of incorporating the healthy point in its products. The company has done particular efforts in order to offer healthy items and decrease the share of Roy Rogers Restaurants Case Study Analysis in overall ecological devastation. Case Study Help has taken specific actions connected to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and commitments associated with Case Study Solution products, marketplace and the neighborhood.

All of these methods have actually achieved success at developing worth for the company consumers. These ways have likewise lead to the increased environmental issues and the criticism over the company's role in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company items for producing consumer value deals with high quantity of criticism. These ingredients are the primary reason for specific lethal illness in human consisting of obesity, diabetes, heart problem etc. Increasing health related concerns have raised the criticism for Roy Rogers Restaurants Case Study Analysis.

Constructive Function of Significant Food and Beverage Business in Dealing With Social and Ecological Costs Associated with the Market

Indeed, significant food and drink companies including business, etc. can play a positive function in resolving social and eco-friendly costs connected with the industry. The eco-friendly expenses connected to food and beverage market include the environmental devastation due to the influx of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a big threat to the existence of mankind in future.

Significant reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the components by the food and beverage companies. Food and beverage business should play an useful function in resolving these problems to remove their growth restraints related to the criticism from the ecological communities.

In order to deal with these problems, the companies might either decrease their use of nitrogen rich active ingredients or take particular actions to lower the quantity of nitrogen in the total environment. The business should prevent use of nitrogen fertilizers and should locate the products of those farmers that do not utilize fertilizers for their crop. Moreover, the companies might also purchase reducing greenhouse gas emissions worldwide. For example, the business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

Along with the environmental costs there are certain social expenses associated with the food and drink industry which must be attended to by the giant food and beverage companies to accomplish the industry development and to prevent the criticism from the environmental communities. Social costs connected with the market includes the increasing health concerns connected to weight problems, heart problem, diabetes etc. The huge companies might play a constructive role in dealing with these problems.

The companies could move towards healthier items by reducing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in deadly human illness. In addition to it, the business must use more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies might likewise do efforts to shift customer tastes towards healthy items as they have managed the consumer taste for couple of years. In this method the huge food and drink companies could play an useful role in addressing social and ecological costs connected to the industry.

Assessment of Sustainability at Roy Rogers Restaurants Case Study Solution

There was a potential shift in the corporate strategy and goals at Case Study Solution. The new CEO was concentrated on investing in much healthier items for achieving sustainable growth for the company together with offering healthier future for individuals and the world both. Under the new vision, the slogan of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce different much healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the products of Quaker Oats contained several components which were dangerous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Roy Rogers Restaurants Case Study Help has actually taken certain sustainability actions for its market places. One of major examples in this regard is the Business's marketing strategy associated to schools. The business markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy products in its portfolio. The business has increased its research and development budget and has actually introduced an army of health researchers to develop particular healthy items.

Environmental Sustainability

In this regard, the business committed to decrease its product packaging by millions of tones to prevent high amount of wastages. The business has actually devoted to reduce greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it might be identified that the business has taken several steps towards human and ecological sustainability. Nevertheless these actions are still not enough to achieve the desired commercial growth and to decrease the criticism over the social obligation of Roy Rogers Restaurants Case Study Analysis.

Alternatives

Specific long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would enable the company to attain its objective of possible growth and lower the criticism over the company. Moreover, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented together with the expense and threats connected to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The primary step that Roy Rogers Restaurants Case Study Help might take is to introduce a brand-new product line associated with healthy food and beverages. The company has already introduced specific heath related brand names, but, the number of these brands in its portfolio is not possible to lower the criticism and achieve potential growth. The company needs to present a broad variety of healthier items by utilizing its significant research study and advancement expenses. The pros and cons associated with the intro of a healthy line of product in the portfolio are given listed below:

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by payment of the hazardous items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the much healthier items due to the addictive nature of dangerous items.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.
• Substantial expense of research study and advancement needed to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the prospective growth and lower the criticism is to obtain the health related business at a high level. Financial investment in these kind of companies would allow Roy Rogers Restaurants Case Study Analysis to present a big range of healthier items within a short time period without any need of substantial research and advancement expenses. The benefits and drawbacks connected to alternative 3 are offered listed below:

Pros:

• Saving of huge amount of research and development costs for brand-new product advancement.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by compensation of the hazardous products with healthy products.

Cons:

• The acquisition may not prove to change the image of Roy Rogers Restaurants Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addictive nature of hazardous items.
• The dangerous items in the product portfolio might make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Roy Rogers Restaurants Case Study Analysis is to replace all of its hazardous items with healthier items. This could be a substantial shift in the business technique and the business design at business. The replacement of dangerous items with much healthier items would entirely change the market position of the business and would need a a great deal of essential actions to be taken. The benefits and drawbacks connected to alternative 3 are given below:

Pros:

• Modification of market position of Roy Rogers Restaurants Case Study Help
• Capability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of dangerous products.
• Big expense of research study and development required to develop brand-new healthy products.
• Staff member may resist over the change in business model and service method.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the company and the current industry scenario, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to conserve of big amount of research study and development costs for brand-new item development. Along with it, acquisitions would allow incorporation of brand-new products within 2 years along with the capability to target big number of customers.

This Roy Rogers Restaurants case study is writen by : Robert L Simons

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