The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Analysis

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The Cross Country Group A Piece Of The Rock (A) And (B) Case Analysis

The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Solution is a popular name of a New York based, world's leading organization in the food and beverage industry. business is a prominent brand in hassle-free snacks, foods and beverages with its existence in about 200 nations.

The report contains a deep analysis of numerous aspects of the social obligations of major business in the food and beverage industry in general, and business in particular. The report likewise offers an examination of the extent of sustainability and CSR in the The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Analysis's business technique along with the determination of how Case Study Solution develops value for its customers.

Problems Recognition

The huge food and drink company was going through a criticism over its responsibility towards various social and environmental concerns consisting of; obesity, heart problem, environmental devastation etc. These criticisms lead, to reassess about the corporate method of The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Solution. The Robert L Simons has understood that the general society, the lifestyle of people and individuals at whole have been changed now. In this circumstance with increasing trends towards healthier items and the increasing environmental concerns, Case Study Solution should alter its direction towards healthier items. company had taken certain crucial actions regarding the environmental impacts of its items, but, these actions are not enough to end up the criticism over the business's responsibility towards social and environmental problems. The needed to take certain tactical steps to change the market position of its specific well-known brands and present Online Case Study Solution as a company producing healthy products in the market. In this regard, Case Study Solution and other food and drink companies should utilize their power to shift the customer taste towards healthier products to eliminate the constraints in the development of food market.

Critical Analysis

The shift from the usage of natural food to made food has actually extremely impacted the health of the consumers. All of the data related to the health concerns with the incorporation of manufactured food in the market describe the prevalence of the health issues related to food system. These concerns are indirectly the result of different practices of the food and drink companies for creating value for their consumers.

Value Creation at The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Analysis

The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Help being a giant business in the food and drink industry, provides high value to its customers by different ways. Worth development in the food and beverage market is done through 2 methods i.e. taste and accessibility of the product. Case Study Analysis has a competitive benefit in offering its items everywhere worldwide. Its marketing ability makes it able to target a large base of consumers. The business is presented in about 200 nations with a large number of well-known international brand names. The everywhere presence of the business items offers high worth to customers.

The company develops value for its customers by methods of supplying large number of tasty food items including salt, fat and sugar, which are the active ingredients that are directly linked with the emotional core of the consumer's brain. The The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Help together with other giant food and beverages business develop value for its consumers by manipulating these ingredients in its items. Case Study Help together with other huge companies is interested in finding ways to increase the consumer worth from its items through exploiting the vulnerability.

Along with it, the company also creates value by means of incorporating the healthy point in its products. The company has actually done specific efforts in order to offer healthy items and minimize the share of The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Solution in general environmental destruction. Case Study Help has taken particular actions connected to the sustainability of individuals and environment consisting of the 2009 statement of the ambitious goals and dedications connected to Case Study Solution items, market and the community.

All of these methods have actually succeeded at creating worth for the business consumers. These ways have likewise lead to the increased ecological concerns and the criticism over the company's role in increasing health and ecological challenges. The incorporation of active ingredients like salt, fat and sugar in the business products for developing customer worth faces high amount of criticism. These active ingredients are the primary cause of certain lethal illness in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health related problems have actually raised the criticism for The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Help.

Positive Role of Major Food and Beverage Companies in Resolving Social and Ecological Costs Associated with the Market

Major food and beverage business including The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Analysis etc. can play a positive role in resolving social and environmental expenses associated with the industry. The ecological expenses related to food and beverage industry consist of the environmental devastation due to the influx of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a huge threat to the existence of humanity in future.

Significant cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. Therefore, food and beverage companies ought to play an useful function in attending to these concerns to remove their growth restraints connected to the criticism from the environmental neighborhoods.

The business ought to avoid use of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the environmental expenses there are particular social expenses related to the food and beverage industry which should be addressed by the giant food and beverage business to accomplish the market growth and to avoid the criticism from the environmental neighborhoods. Social expenses connected with the market consists of the increasing health issues related to obesity, heart disease, diabetes and so on. The huge business could play a positive function in addressing these concerns.

The business might move towards more healthy items by reducing the quantity of poisonous compounds in their processed foods i.e. dioxin, which might result in lethal human illness. The companies might likewise do efforts to move consumer tastes towards healthy products as they have managed the customer taste for couple of years.

Examination of Sustainability at The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Solution

There was a potential shift in the corporate method and goals at Case Study Help. The brand-new CEO was concentrated on investing in much healthier items for attaining sustainable development for the business along with supplying healthier future for individuals and the planet both. Under the new vision, the motto of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

The business revealed particular goals and dedications connected to human sustainability and the ecological sustainability. The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Solution got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous healthier items in its portfolio. Despite of being thought about a Case Study Analysis's healthy brand name, the products of Quake Oats included several components which were hazardous to health. These hazardous ingredients were not promoted which have become the base for criticism over the healthy brands of The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Analysis has taken specific sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing method related to schools. The business markets only low calories and healthy drinks choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The business has increased its research study and development budget plan and has presented an army of health researchers to create particular healthy products.

Environmental Sustainability

In this regard, the company committed to reduce its packaging by millions of tones to prevent high quantity of wastes. The business has committed to reduce greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be figured out that the company has actually taken several actions towards human and ecological sustainability. These steps are still not adequate to attain the preferred commercial development and to reduce the criticism over the social duty of Case Study Solution.

Alternatives

Particular long term tactical options could be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the reality that how the option would make it possible for the business to attain its goal of potential growth and minimize the criticism over the business. The options could be assessed on the basis of the time frame that would be taken by an option to be executed along with the expense and risks related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Analysis might take is to present a brand-new item line related to healthy food and beverages. The company must introduce a large variety of healthier items by utilizing its considerable research study and advancement expenditures.

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social duty by payment of the hazardous items with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Substantial cost of research and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the potential growth and reduce the criticism is to obtain the health related companies at a high level. Financial investment in these type of companies would permit The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Help to introduce a big range of much healthier items within a brief time duration without any requirement of significant research and development expenditures. The benefits and drawbacks related to alternative 3 are offered listed below:

Pros:

• Saving of huge quantity of research and development expenses for new item advancement.
• Incorporation of brand-new products within two years.
• Capability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social duty by settlement of the hazardous items with healthy products.

Cons:

• The acquisition may not show to alter the image of The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addictive nature of dangerous products.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Help is to replace all of its hazardous products with healthier items. The replacement of harmful items with much healthier products would totally change the market position of the company and would require a large number of essential actions to be taken.

Pros:

• Change of market position of The Cross Country Group A Piece Of The Rock (A) And (B) Case Study Analysis
• Ability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addictive nature of hazardous items.
• Huge cost of research and advancement needed to build new healthy products.
• Worker may withstand over the modification in business model and company technique.
• Variety of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the present industry scenario, Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to conserve of huge amount of research study and advancement costs for brand-new item development. Along with it, acquisitions would allow incorporation of brand-new items within two years along with the ability to target large number of customers.

This The Cross Country Group A Piece Of The Rock (A) And (B) case study is writen by : Robert L Simons

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