The Cross Country Group A Piece Of The Rock (A) Case Study Analysis

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The Cross Country Group A Piece Of The Rock (A) Case Analysis

The Cross Country Group A Piece Of The Rock (A) Case Study Help is a popular name of a New York based, world's leading organization in the food and beverage industry. company is a prominent brand in practical snacks, foods and beverages with its existence in about 200 countries.

The report includes a deep analysis of different aspects of the social obligations of significant business in the food and drink market in basic, and Case Solution in specific. It likewise provides an analysis of the growing health and environmental issues consisting of weight problems, cardiovascular disease, ecological devastation and so on in the Western countries and the function of the business in the food and beverage market to resolve these problems. The report likewise supplies an evaluation of the extent of sustainability and CSR in the The Cross Country Group A Piece Of The Rock (A) Case Study Solution's organisation strategy together with the decision of how Case Study Solution produces value for its customers. The report also offers specific tactical alternatives for company to incorporate the criticism over its social duty with specific recommendations and an execution strategy.

Problems Identification

The huge food and drink company was going through a criticism over its duty towards different social and eco-friendly problems including; obesity, heart diseases, environmental destruction etc. These criticisms lead, to reconsider about the business technique of The Cross Country Group A Piece Of The Rock (A) Case Study Analysis. The Robert L Simons has actually understood that the overall society, the lifestyle of individuals and the people at whole have been altered now. In this circumstance with increasing patterns towards much healthier products and the increasing environmental issues, Case Study Solution needs to change its instructions towards much healthier items. Although, Case Study Solution had taken specific vital actions relating to the environmental impacts of its products, but, these steps are inadequate to wind up the criticism over the business's duty towards social and ecological problems. The needed to take certain tactical actions to change the market position of its particular popular brand names and present Online Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Solution and other food and drink business must utilize their power to shift the customer taste towards much healthier items to remove the restrictions in the development of food market.

Critical Analysis

The shift from the usage of natural food to produced food has extremely impacted the health of the customers. All of the information related to the health concerns with the incorporation of manufactured food in the market discuss the prevalence of the health concerns related to food system. These concerns are indirectly the outcome of different practices of the food and drink business for creating worth for their consumers.

Value Creation at The Cross Country Group A Piece Of The Rock (A) Case Study Solution

The Cross Country Group A Piece Of The Rock (A) Case Study Analysis being a huge business in the food and beverage industry, offers high value to its clients by different methods. Value production in the food and drink industry is done through two ways i.e. taste and accessibility of the item. Case Study Solution has a competitive benefit in providing its items far and wide globally. Its marketing ability makes it able to target a large base of consumers. The business exists in about 200 nations with a large number of famous global brands. The far and wide presence of the business products provides high value to consumers.

The company creates value for its customers by ways of providing large number of tasty food products consisting of salt, fat and sugar, which are the components that are straight connected with the emotional core of the consumer's brain. The The Cross Country Group A Piece Of The Rock (A) Case Study Help along with other huge food and drinks business produce value for its customers by manipulating these components in its items. Case Study Help in addition to other huge business has an interest in discovering ways to increase the customer worth from its items through exploiting the vulnerability.

In addition to it, the business also produces value by means of including the healthy point in its items. The business has done specific efforts in order to offer healthy products and decrease the share of The Cross Country Group A Piece Of The Rock (A) Case Study Analysis in general environmental devastation. Case Study Help has taken certain steps associated with the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and commitments connected to Case Study Analysis items, marketplace and the neighborhood.

All of these methods have actually achieved success at producing value for the company consumers. These ways have also lead to the increased ecological concerns and the criticism over the business's role in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the business products for creating consumer worth deals with high amount of criticism. These ingredients are the primary reason for particular deadly diseases in human consisting of obesity, diabetes, cardiovascular disease etc. Increasing health related concerns have raised the criticism for The Cross Country Group A Piece Of The Rock (A) Case Study Help.

Positive Function of Significant Food and Drink Companies in Attending To Social and Ecological Expenses Associated with the Industry

Significant food and drink companies including The Cross Country Group A Piece Of The Rock (A) Case Study Analysis and so on can play a positive role in addressing social and ecological expenses associated with the market. The eco-friendly expenses associated with food and beverage industry consist of the environmental destruction due to the influx of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a huge danger to the existence of mankind in future.

Major cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. For that reason, food and beverage companies ought to play a positive function in addressing these issues to remove their development restraints connected to the criticism from the environmental neighborhoods.

The business must prevent use of nitrogen fertilizers and need to browse out the items of those farmers that do not use fertilizers for their crop. The companies could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the eco-friendly costs there are certain social costs related to the food and drink industry which need to be attended to by the giant food and beverage companies to attain the industry development and to avoid the criticism from the environmental communities. Social expenses connected with the market includes the increasing health problems related to weight problems, cardiovascular disease, diabetes etc. The giant business might play a constructive function in addressing these concerns.

The business might move towards more healthy products by decreasing the quantity of harmful substances in their processed foods i.e. dioxin, which might result in deadly human illness. The companies could also do efforts to move customer tastes towards healthy items as they have actually managed the customer taste for couple of decades.

Evaluation of Sustainability at The Cross Country Group A Piece Of The Rock (A) Case Study Analysis

There was a possible shift in the corporate method and objectives at Case Study Analysis. The brand-new CEO was focused on buying much healthier products for achieving sustainable growth for the business together with providing much healthier future for the people and the planet both. Under the new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The company revealed certain objectives and dedications connected to human sustainability and the ecological sustainability. The Cross Country Group A Piece Of The Rock (A) Case Study Help acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to present different much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand name, the products of Quake Oats included a number of ingredients which were harmful to health. These harmful ingredients were not promoted which have ended up being the base for criticism over the healthy brand names of The Cross Country Group A Piece Of The Rock (A) Case Study Help.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, The Cross Country Group A Piece Of The Rock (A) Case Study Solution has taken specific sustainability actions for its market places. One of major examples in this regard is the Company's marketing technique associated to schools. The business markets just low calories and healthy beverages choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The business has increased its research and advancement budget and has actually presented an army of health scientists to develop certain healthy items.

Ecological Sustainability

Along with the human sustainability, The Cross Country Group A Piece Of The Rock (A) Case Study Solution has taken a number of steps towards environmental sustainability. The business has actually dedicated to different objectives associated with water, land, packaging, environment modification and neighborhood. In this regard, the business dedicated to lower its packaging by countless tones to avoid high quantity of wastes. Moreover, the business has dedicated to decrease greenhouse gas emissions together with the achievement of effectiveness in the energy usage. business has actually likewise tried certain philanthropic activities consisting of a dedication to supply safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it could be figured out that the company has taken a number of actions towards human and ecological sustainability. Nevertheless these actions are still not sufficient to accomplish the desired industrial growth and to reduce the criticism over the social responsibility of The Cross Country Group A Piece Of The Rock (A) Case Study Solution.

Alternatives

Certain long term strategic options could be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would make it possible for the business to achieve its objective of prospective growth and reduce the criticism over the company. Furthermore, the alternatives might be examined on the basis of the time frame that would be taken by an option to be carried out along with the expense and risks related to the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The first step that The Cross Country Group A Piece Of The Rock (A) Case Study Help could take is to introduce a new line of product connected to healthy food and beverages. The business has actually currently introduced certain heath related brand names, but, the number of these brand names in its portfolio is not potential to decrease the criticism and achieve potential development. For that reason, the business ought to introduce a large range of much healthier products by using its substantial research study and advancement expenses. The pros and cons related to the introduction of a healthy line of product in the portfolio are given listed below:

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social obligation by settlement of the hazardous products with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addicting nature of harmful products.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to decrease criticism.
• Huge cost of research study and development required to construct new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the prospective growth and lower the criticism is to obtain the health associated companies at a high level. Financial investment in these kind of business would allow The Cross Country Group A Piece Of The Rock (A) Case Study Solution to introduce a big variety of much healthier items within a brief time duration with no need of significant research study and development expenses. The benefits and drawbacks connected to alternative 3 are given listed below:

Pros:

• Conserving of huge amount of research and development expenses for new item advancement.
• Incorporation of brand-new products within two years.
• Ability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social duty by compensation of the hazardous products with healthy products.

Cons:

• The acquisition might not prove to change the image of The Cross Country Group A Piece Of The Rock (A) Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addicting nature of harmful products.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Cross Country Group A Piece Of The Rock (A) Case Study Help is to replace all of its dangerous products with much healthier products. This might be a big shift in business strategy and the business model at business. The replacement of hazardous products with healthier products would totally alter the market position of the business and would need a large number of essential steps to be taken. The benefits and drawbacks related to alternative 3 are offered below:

Pros:

• Modification of market position of The Cross Country Group A Piece Of The Rock (A) Case Study Analysis
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social duty

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addicting nature of harmful items.
• Huge cost of research study and advancement required to construct brand-new healthy items.
• Staff member may withstand over the modification in the business design and service method.
• Variety of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the existing market situation, Case Study Help is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to save of substantial amount of research and development expenses for new item development. Along with it, acquisitions would permit incorporation of new products within 2 years along with the ability to target big number of customers.

This The Cross Country Group A Piece Of The Rock (A) case study is writen by : Robert L Simons

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