The Cross Country Group A Piece Of The Rock (B) Case Study Solution

Home >> Robert L Simons >> The Cross Country Group A Piece Of The Rock (B)

The Cross Country Group A Piece Of The Rock (B) Case Analysis

The Cross Country Group A Piece Of The Rock (B) Case Study Help is a popular name of a New york city based, world's leading company in the food and beverage industry. Case Study Solution is a leading brand in hassle-free snacks, foods and beverages with its presence in about 200 nations. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the product at everywhere locations. Moreover, the company is doing efforts to make item advancement as its brand-new source of competitive advantage.

The report consists of a deep analysis of different elements of the social duties of significant companies in the food and drink market in general, and company in specific. The report also provides an examination of the level of sustainability and CSR in the The Cross Country Group A Piece Of The Rock (B) Case Study Help's service technique along with the determination of how Case Study Help produces worth for its consumers.

Issues Identification

Case Study Analysis had taken certain vital actions relating to the environmental impacts of its items, however, these actions are not enough to end up the criticism over the company's responsibility towards social and eco-friendly concerns. This is required to take specific tactical steps to change the market position of its specific well-known brands and present Case Study Help as a business producing healthy products in the market. In this regard, business and other food and drink business need to utilize their power to move the customer taste towards healthier products to remove the restraints in the growth of food industry.

Vital Analysis

The shift from the usage of natural food to manufactured food has actually highly impacted the health of the consumers. All of the data related to the health problems with the incorporation of made food in the market discuss the frequency of the health problems related to food system. These concerns are indirectly the result of numerous practices of the food and beverage companies for creating value for their customers.

Value Production at The Cross Country Group A Piece Of The Rock (B) Case Study Analysis

The Cross Country Group A Piece Of The Rock (B) Case Study Solution being a huge company in the food and beverage market, provides high value to its consumers by different methods. Value development in the food and drink market is done through two ways i.e. taste and schedule of the product. Case Study Analysis has a competitive benefit in offering its products far and wide globally. Its marketing ability makes it able to target a large base of consumers. The company exists in about 200 countries with a a great deal of well-known worldwide brands. The everywhere presence of the business products offers high value to consumers.

The company produces value for its consumers by methods of supplying big number of delicious food products consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the consumer's brain. The The Cross Country Group A Piece Of The Rock (B) Case Study Help together with other giant food and beverages companies create worth for its customers by manipulating these active ingredients in its items. Case Study Analysis along with other giant business has an interest in finding ways to increase the customer worth from its items through making use of the vulnerability.

Along with it, the company likewise develops worth by methods of including the healthy point in its products. The company has done certain efforts in order to supply healthy products and decrease the share of The Cross Country Group A Piece Of The Rock (B) Case Study Analysis in overall ecological devastation. Case Study Solution has actually taken specific steps connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and dedications associated with Case Study Analysis products, market and the community.

All of these methods have actually achieved success at producing worth for the company consumers. Nevertheless, these methods have also result in the increased ecological concerns and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of active ingredients like salt, fat and sugar in the business items for producing consumer worth deals with high quantity of criticism. These active ingredients are the primary cause of certain lethal illness in human including obesity, diabetes, heart problem and so on. Increasing health related concerns have raised the criticism for The Cross Country Group A Piece Of The Rock (B) Case Study Analysis.

Useful Role of Major Food and Drink Business in Resolving Social and Ecological Costs Associated with the Market

Undoubtedly, significant food and beverage business including business, and so on can play an useful function in dealing with social and eco-friendly costs connected with the market. The ecological expenses related to food and beverage industry include the ecological devastation due to the influx of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which might be a huge threat to the existence of humanity in future.

Significant reason for these environmental changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. For that reason, food and drink business ought to play a constructive role in attending to these concerns to eliminate their growth restraints associated with the criticism from the ecological neighborhoods.

In order to attend to these problems, the companies could either lower their usage of nitrogen abundant ingredients or take particular actions to minimize the amount of nitrogen in the total environment. The companies should prevent usage of nitrogen fertilizers and should locate the products of those farmers that do not use fertilizers for their crop. The companies might also invest in lowering greenhouse gas emissions worldwide. For example, the business might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Along with the eco-friendly costs there are specific social costs associated with the food and drink industry which should be addressed by the giant food and drink business to achieve the market growth and to prevent the criticism from the ecological communities. Social expenses related to the industry consists of the increasing health problems related to weight problems, cardiovascular disease, diabetes and so on. Nevertheless, the giant business might play a constructive function in addressing these problems.

The companies might move towards healthier items by lowering the amount of hazardous substances in their processed foods i.e. dioxin, which might result in deadly human illness. Along with it, the business must utilize more healthy components rather than derivatives of Corn and Soy to increase number of calories from their products. The companies might likewise do efforts to shift customer tastes towards healthy items as they have managed the customer taste for few decades. In this way the giant food and beverage companies could play a positive role in dealing with social and eco-friendly costs connected to the market.

Evaluation of Sustainability at The Cross Country Group A Piece Of The Rock (B) Case Study Help

There was a prospective shift in the business technique and objectives at Case Study Analysis. The new CEO was focused on buying healthier products for accomplishing sustainable growth for the business together with supplying much healthier future for individuals and the planet both. Under the brand-new vision, the motto of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to present various healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the products of Quake Oats consisted of a number of ingredients which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, The Cross Country Group A Piece Of The Rock (B) Case Study Analysis has actually taken certain sustainability actions for its market locations. One of major examples in this regard is the Business's marketing technique related to schools. The company markets just low calories and nutritious drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy items in its portfolio. The business has increased its research study and development budget and has presented an army of health scientists to create certain healthy items.

Ecological Sustainability

Along with the human sustainability, The Cross Country Group A Piece Of The Rock (B) Case Study Analysis has actually taken several steps towards ecological sustainability. The company has devoted to numerous objectives connected to water, land, product packaging, environment modification and neighborhood. In this regard, the business committed to reduce its product packaging by countless tones to prevent high amount of wastages. Moreover, the business has committed to minimize greenhouse gas emissions in addition to the accomplishment of performance in the energy use. company has actually also attempted specific philanthropic activities including a commitment to provide safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be figured out that the business has taken several actions towards human and ecological sustainability. These actions are still not adequate to accomplish the preferred commercial growth and to lower the criticism over the social duty of Case Study Analysis.

Alternatives

Certain long term tactical options might be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the alternative would make it possible for the business to attain its objective of prospective growth and reduce the criticism over the business. The options could be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and threats related to the option

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The very first action that The Cross Country Group A Piece Of The Rock (B) Case Study Solution could take is to introduce a new product line related to healthy food and drinks. The company should present a large variety of healthier items by utilizing its substantial research study and advancement expenses.

Pros:

• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social obligation by compensation of the dangerous items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of hazardous products.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Substantial cost of research study and advancement needed to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to attain the possible growth and lower the criticism is to obtain the health related business at a high level. Financial investment in these kind of business would permit The Cross Country Group A Piece Of The Rock (B) Case Study Help to present a big variety of healthier items within a short time period with no requirement of substantial research and advancement expenditures. The advantages and disadvantages connected to alternative 3 are offered below:

Pros:

• Saving of huge amount of research and development costs for new product development.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social obligation by payment of the dangerous products with healthy products.

Cons:

• The acquisition may not show to change the image of The Cross Country Group A Piece Of The Rock (B) Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of dangerous products.
• The hazardous items in the item portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Cross Country Group A Piece Of The Rock (B) Case Study Help is to change all of its hazardous products with healthier products. This might be a substantial shift in the business method and business design at business. The replacement of hazardous products with much healthier products would totally alter the market position of the company and would require a a great deal of required steps to be taken. The pros and cons connected to alternative 3 are given listed below:

Pros:

• Modification of market position of The Cross Country Group A Piece Of The Rock (B) Case Study Analysis
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the healthier products due to the addicting nature of hazardous items.
• Big expense of research study and development needed to develop brand-new healthy products.
• Staff member might withstand over the modification in the business model and business technique.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the business and the present market scenario, Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the company to save of big amount of research study and advancement expenses for brand-new product advancement. Along with it, acquisitions would enable incorporation of new products within two years along with the capability to target large number of consumers.

This The Cross Country Group A Piece Of The Rock (B) case study is writen by : Robert L Simons

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations