Anagene Inc Case Study Solution

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Anagene Inc Case Help

Anagene Inc Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage industry. Case Study Analysis is a prominent brand in hassle-free snacks, foods and beverages with its existence in about 200 countries. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere places. Moreover, the business is doing efforts to make item advancement as its brand-new source of competitive benefit.

The report includes a deep analysis of various aspects of the social duties of major companies in the food and drink market in basic, and company in specific. The report likewise supplies an examination of the level of sustainability and CSR in the Anagene Inc Case Study Solution's company technique along with the decision of how Case Study Analysis develops value for its customers.

Issues Identification

Case Study Analysis had actually taken specific crucial actions concerning the environmental effects of its products, but, these steps are not enough to end up the criticism over the company's obligation towards social and eco-friendly problems. This is needed to take certain strategic actions to change the market position of its particular famous brand names and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and beverage business ought to utilize their power to shift the consumer taste towards much healthier products to remove the restrictions in the growth of food industry.

Critical Analysis

For the few decades, customer food patterns have been altered considerably. The shift from using natural food to made food has actually extremely impacted the health of the consumers. Despite of the discovery of modern health techniques, the general health of individuals in couple of decades have actually been extremely impacted. Currently about 1 billion of the people In US are obese and at least 300 million of them have obesity. Children also dealing with the problem of weight problems. The ratios of weight problems in 1980s are quite different from the existing ratios. Despite of discovery of health strategies and modern ways to control weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information connected to the health issues with the incorporation of manufactured food in the market discuss the occurrence of the health concerns associated with food system. These issues are indirectly the outcome of different practices of the food and beverage companies for creating worth for their customers.

Worth Production at Anagene Inc Case Study Help

Anagene Inc Case Study Analysis being a giant business in the food and drink industry, supplies high value to its customers by various ways. Case Study Solution has a competitive advantage in supplying its products far and broad internationally. The company is provided in about 200 nations with a big number of famous worldwide brands.

The business produces worth for its customers by means of providing big number of tasty food products consisting of salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the customer's brain. The Anagene Inc Case Study Solution together with other giant food and drinks companies produce value for its customers by controling these active ingredients in its products. Case Study Analysis together with other giant business is interested in discovering ways to increase the customer value from its products through making use of the vulnerability.

In addition to it, the business likewise creates value by ways of incorporating the healthy point in its products. The business has actually done certain efforts in order to offer healthy products and minimize the share of Anagene Inc Case Study Solution in overall ecological devastation. Case Study Help has taken particular steps associated with the sustainability of people and environment including the 2009 statement of the ambitious objectives and dedications connected to Case Study Analysis products, marketplace and the community.

All of these ways have achieved success at creating value for the company customers. Nevertheless, these ways have likewise result in the increased environmental issues and the criticism over the company's role in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the business items for creating consumer value deals with high amount of criticism. These components are the main cause of specific deadly diseases in human consisting of obesity, diabetes, cardiovascular disease and so on. Increasing health associated problems have actually raised the criticism for Anagene Inc Case Study Solution.

Constructive Role of Major Food and Drink Business in Addressing Social and Ecological Costs Associated with the Market

Undoubtedly, major food and beverage companies consisting of business, and so on can play an useful function in addressing social and ecological expenses associated with the market. The ecological expenses related to food and drink industry include the ecological devastation due to the influx of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a huge hazard to the existence of humanity in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the components by the food and drink companies. For that reason, food and beverage business ought to play an useful role in addressing these problems to eliminate their development constraints related to the criticism from the environmental neighborhoods.

The companies need to avoid usage of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the ecological expenses there are particular social expenses related to the food and beverage industry which need to be addressed by the huge food and beverage business to accomplish the market development and to avoid the criticism from the environmental communities. Social costs related to the industry consists of the increasing health issues related to weight problems, cardiovascular disease, diabetes etc. The huge companies could play a positive function in addressing these issues.

The companies might move towards more healthy items by lowering the quantity of harmful compounds in their processed foods i.e. dioxin, which could result in deadly human illness. The business might also do efforts to move customer tastes towards healthy items as they have actually managed the consumer taste for couple of years.

Assessment of Sustainability at Anagene Inc Case Study Help

There was a potential shift in the corporate method and goals at Case Study Help. The brand-new CEO was focused on buying much healthier items for accomplishing sustainable growth for the company along with providing much healthier future for the people and the planet both. Under the new vision, the motto of the business was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The business announced certain objectives and commitments associated with human sustainability and the ecological sustainability. Anagene Inc Case Study Help obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various healthier items in its portfolio. Despite of being considered a Case Study Help's healthy brand, the items of Quake Oats consisted of several active ingredients which were harmful to health. These harmful active ingredients were not advertised which have actually ended up being the base for criticism over the healthy brands of Anagene Inc Case Study Analysis.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Anagene Inc Case Study Analysis has taken specific sustainability steps for its market locations. Among major examples in this regard is the Company's marketing method related to schools. The company markets only low calories and nutritious beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy items in its portfolio. The company has actually increased its research study and advancement spending plan and has actually introduced an army of health scientists to design particular healthy items.

Environmental Sustainability

In addition to the human sustainability, Anagene Inc Case Study Solution has actually taken a number of steps towards ecological sustainability. The company has dedicated to different goals connected to water, land, packaging, environment change and neighborhood. In this regard, the business committed to decrease its product packaging by millions of tones to avoid high quantity of wastages. The company has actually devoted to minimize greenhouse gas emissions along with the achievement of performance in the energy use. business has likewise attempted specific humanitarian activities including a dedication to supply safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be identified that the business has actually taken a number of steps towards human and ecological sustainability. These steps are still not sufficient to accomplish the desired industrial development and to reduce the criticism over the social responsibility of Case Study Solution.

Alternatives

Particular long term tactical alternatives could be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would enable the business to achieve its goal of possible growth and decrease the criticism over the business. The options might be assessed on the basis of the time frame that would be taken by an option to be carried out along with the expense and threats related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The initial step that Anagene Inc Case Study Solution could take is to present a new product line connected to healthy food and drinks. The business has already introduced certain heath related brands, but, the number of these brands in its portfolio is not prospective to lower the criticism and achieve possible development. The business should present a broad variety of healthier items by utilizing its considerable research study and advancement expenditures. The pros and cons associated with the intro of a healthy line of product in the portfolio are given listed below:

Pros:

• Capability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social obligation by payment of the harmful items with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of dangerous items.
• The dangerous items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.
• Big cost of research and advancement required to develop new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the possible growth and reduce the criticism is to get the health associated business at a high level. Financial investment in these type of companies would enable Anagene Inc Case Study Analysis to introduce a large range of healthier products within a brief time duration without any requirement of considerable research study and development expenditures. The benefits and drawbacks connected to alternative 3 are offered below:

Pros:

• Saving of huge quantity of research study and advancement costs for new item development.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social duty by compensation of the harmful products with healthy items.

Cons:

• The acquisition might not prove to alter the image of Anagene Inc Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of hazardous items.
• The dangerous products in the item portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Anagene Inc Case Study Help is to replace all of its dangerous products with healthier items. The replacement of dangerous items with much healthier items would totally change the market position of the business and would need a big number of necessary actions to be taken.

Pros:

• Change of market position of Anagene Inc Case Study Solution
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of harmful items.
• Huge cost of research study and development needed to develop brand-new healthy products.
• Staff member might withstand over the modification in business model and business method.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the present market situation, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to conserve of huge quantity of research and advancement expenses for new item advancement. Along with it, acquisitions would enable incorporation of new products within two years along with the capability to target big number of customers.

This Anagene Inc case study is writen by : Robert S Kaplan

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