Executive Summary of Burlington Northern The Ares Decision (B) Case Study Analysis

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Executive Summary of Burlington Northern The Ares Decision (B) Case Solution

The reports deals with the problem of effective IT investing on infrastructure of the business such as incompatible, inadequate and glitch-prone booking system that has not been managing 45000 calls per day in a reliable way. It is recommended that the business ought to utilize the IT spending on facilities, in order to enhance the booking system. The business needs to assign an enough quantity of budget plan on improving customer commitment, reinforcing revenue and maximizing the market share, which can be done by allowing the representatives to utilize the web allowed appointment system as well as book more customized getaways for customers.

In current days, the whole sensor market in the United States is moving towards supplying less expensive items, which are less in prices, and the companies are also providing the multi functions sensor system to the consumers. There is a need to make crucial decisions regarding the number of different activities and operations that what items and services require to be introduced and manufactured in the near future and what items and services need to be ceased in order to increase the total business's earnings in upcoming years. As the Figure 1.1 is showing that the factory automation service is lying in the low supply chain effectiveness and low market performance as it is offering the negative 1 percent return on invested capital (ROIC), so, it will be a better decision to cease this product from its item line or to re-evaluate it by recognizing the different chances for improving the performance associated with the factory automation company.