Customer Management Processes Case Study Help

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Customer Management Processes Case Analysis

Customer Management Processes Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage market. Case Study Analysis is a prominent brand name in hassle-free treats, foods and drinks with its existence in about 200 countries. Significant brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its capability to market the item at everywhere locations. Additionally, the company is doing efforts to make item advancement as its new source of competitive advantage.

The report contains a deep analysis of different elements of the social obligations of significant companies in the food and drink market in general, and Case Solution in specific. It also provides an analysis of the growing health and ecological problems including obesity, heart problem, environmental destruction and so on in the Western nations and the function of the business in the food and drink industry to deal with these problems. The report likewise provides an examination of the level of sustainability and CSR in the Customer Management Processes Case Study Analysis's company strategy in addition to the determination of how Case Study Help produces worth for its consumers. Additionally, the report likewise offers certain strategic alternatives for Case Help to integrate the criticism over its social responsibility with specific recommendations and an execution strategy.

Problems Recognition

Case Study Solution had actually taken certain crucial steps relating to the environmental effects of its products, however, these actions are not enough to end up the criticism over the company's responsibility towards social and eco-friendly concerns. This is needed to take certain strategic steps to alter the market position of its specific popular brands and present Case Study Help as a company producing healthy items in the market. In this regard, company and other food and beverage business should use their power to shift the customer taste towards much healthier items to remove the constraints in the growth of food industry.

Critical Analysis

The shift from the use of natural food to manufactured food has actually highly impacted the health of the customers. All of the information related to the health issues with the incorporation of produced food in the market explain the occurrence of the health concerns related to food system. These problems are indirectly the outcome of numerous practices of the food and beverage companies for creating value for their customers.

Value Development at Customer Management Processes Case Study Analysis

Customer Management Processes Case Study Solution being a giant business in the food and drink industry, offers high worth to its consumers by different methods. Worth creation in the food and drink market is done through 2 ways i.e. taste and accessibility of the item. Case Study Solution has a competitive benefit in offering its items far and wide globally. Its marketing capability makes it able to target a large base of consumers. The company is presented in about 200 nations with a large number of popular global brand names. The far and wide presence of the business products provides high worth to customers.

Furthermore, the business develops worth for its consumers by means of offering a great deal of tasty food products including salt, fat and sugar, which are the components that are directly gotten in touch with the emotional core of the consumer's brain. The Customer Management Processes Case Study Help along with other huge food and drinks companies develop worth for its consumers by controling these components in its products. Case Study Help along with other giant companies has an interest in finding ways to increase the customer value from its products through exploiting the vulnerability.

In addition to it, the business also produces worth by methods of incorporating the healthy point in its products. The company has done certain efforts in order to offer healthy items and decrease the share of Customer Management Processes Case Study Analysis in overall environmental destruction. Case Study Solution has taken particular actions associated with the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and commitments connected to Case Study Analysis products, market and the neighborhood.

All of these ways have actually been successful at developing worth for the Case Study Solution consumers. Increasing health associated problems have actually raised the criticism for Case Study Solution.

Constructive Function of Major Food and Beverage Companies in Addressing Social and Ecological Costs Associated with the Market

Indeed, major food and drink business consisting of business, etc. can play a positive function in addressing social and environmental expenses related to the industry. The ecological expenses related to food and drink market include the ecological destruction due to the influx of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which could be a big danger to the presence of humanity in future.

Significant reason for these ecological modifications is mass usage of nitrogen rich fertilizers and the ingredients by the food and beverage companies. Therefore, food and drink business should play a positive function in dealing with these issues to remove their development restrictions associated with the criticism from the ecological neighborhoods.

The business must avoid use of nitrogen fertilizers and ought to search out the items of those farmers that do not utilize fertilizers for their crop. The business might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the environmental costs there are particular social expenses connected with the food and beverage industry which should be dealt with by the giant food and drink business to attain the industry development and to prevent the criticism from the ecological communities. Social costs associated with the market consists of the increasing health problems related to obesity, cardiovascular disease, diabetes etc. The giant business might play an useful role in attending to these issues.

The business could move towards more healthy items by decreasing the amount of poisonous compounds in their processed foods i.e. dioxin, which might result in fatal human illness. The companies might likewise do efforts to shift consumer tastes towards healthy products as they have managed the customer taste for couple of decades.

Assessment of Sustainability at Customer Management Processes Case Study Analysis

There was a potential shift in the corporate method and objectives at Case Study Help. The new CEO was focused on purchasing much healthier items for achieving sustainable development for the company in addition to offering much healthier future for the people and the planet both. Under the new vision, the slogan of the business was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present different healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the products of Quake Oats included numerous active ingredients which were hazardous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Customer Management Processes Case Study Solution has actually taken particular sustainability steps for its market places. Among significant examples in this regard is the Business's marketing technique associated to schools. The business markets only low calories and healthy drinks choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has actually increased its research study and development budget and has actually presented an army of health scientists to create certain healthy items.

Environmental Sustainability

In this regard, the business devoted to minimize its packaging by millions of tones to avoid high quantity of wastages. The business has devoted to lower greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be determined that the company has taken several actions towards human and environmental sustainability. Nevertheless these steps are still not enough to accomplish the preferred industrial growth and to reduce the criticism over the social responsibility of Customer Management Processes Case Study Help.

Alternatives

Certain long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would make it possible for the company to achieve its goal of potential development and reduce the criticism over the company. Additionally, the options might be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and dangers connected to the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first action that Customer Management Processes Case Study Solution could take is to present a new item line related to healthy food and beverages. The company needs to introduce a wide range of healthier items by utilizing its considerable research and advancement expenditures.

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social obligation by compensation of the harmful items with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of harmful products.
• The hazardous items in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.
• Big cost of research and advancement needed to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the potential development and lower the criticism is to obtain the health related companies at a high level. Financial investment in these kind of companies would allow Customer Management Processes Case Study Help to present a big range of much healthier products within a brief time period with no requirement of significant research and development expenses. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Conserving of huge amount of research and advancement costs for new item development.
• Incorporation of new products within 2 years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social duty by settlement of the hazardous products with healthy products.

Cons:

• The acquisition might not prove to change the image of Customer Management Processes Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addicting nature of dangerous products.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Customer Management Processes Case Study Solution is to replace all of its dangerous items with healthier items. The replacement of harmful items with healthier products would totally alter the market position of the company and would require a large number of needed actions to be taken.

Pros:

• Change of market position of Customer Management Processes Case Study Analysis
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of harmful products.
• Substantial cost of research study and development needed to develop brand-new healthy items.
• Worker may withstand over the modification in the business model and company method.
• Number of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the existing industry scenario, Customer Management Processes Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of huge amount of research and development expenses for brand-new item advancement. In addition to it, acquisitions would enable incorporation of new items within 2 years together with the ability to target a great deal of consumers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would require substantial amount of investment funds. The companies might not be able to lower the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Customer Management Processes Case Study Solution could show to be successful in accomplishing the targets.

This Customer Management Processes case study is writen by : Robert S Kaplan

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