Texas Eastman Company Case Study Help

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Texas Eastman Company Case Solution

Texas Eastman Company Case Study Help is a widely known name of a New York based, world's leading company in the food and drink industry. company is a leading brand in hassle-free treats, foods and beverages with its existence in about 200 nations.

The report includes a deep analysis of numerous aspects of the social obligations of significant companies in the food and beverage market in basic, and company in specific. The report also provides an examination of the level of sustainability and CSR in the Texas Eastman Company Case Study Solution's service strategy along with the determination of how Case Study Analysis develops value for its customers.

Concerns Recognition

The huge food and drink company was going through a criticism over its responsibility towards various social and eco-friendly issues consisting of; obesity, heart problem, environmental devastation and so on. These criticisms lead, to reconsider about the business strategy of Texas Eastman Company Case Study Help. The Robert S Kaplan has actually understood that the overall society, the lifestyle of people and the people at whole have actually been changed now. In this scenario with increasing patterns towards much healthier items and the increasing ecological concerns, Case Study Analysis should change its direction towards much healthier items. Although, Case Study Help had taken certain essential steps relating to the environmental impacts of its items, however, these actions are insufficient to end up the criticism over the business's responsibility towards social and ecological problems. For that reason, the is needed to take particular tactical steps to alter the market position of its specific well-known brands and present Texas Eastman Company Case Study Help as a company producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business should use their power to shift the customer taste towards healthier items to eliminate the restrictions in the development of food industry.

Critical Analysis

The shift from the usage of natural food to manufactured food has actually extremely affected the health of the consumers. All of the information related to the health concerns with the incorporation of produced food in the market discuss the occurrence of the health issues related to food system. These concerns are indirectly the result of different practices of the food and drink business for producing value for their consumers.

Worth Development at Texas Eastman Company Case Study Help

Texas Eastman Company Case Study Analysis being a giant business in the food and drink industry, supplies high worth to its consumers by different methods. Value production in the food and drink market is done through two methods i.e. taste and schedule of the item. Case Study Analysis has a competitive advantage in providing its items far and wide globally. Its marketing capability makes it able to target a large base of customers. The business is presented in about 200 countries with a a great deal of famous global brands. The everywhere presence of the business items offers high value to customers.

Additionally, the company develops worth for its customers by means of supplying a great deal of yummy food products consisting of salt, fat and sugar, which are the ingredients that are directly gotten in touch with the psychological core of the consumer's brain. The Texas Eastman Company Case Study Solution in addition to other giant food and drinks companies produce worth for its consumers by manipulating these ingredients in its products. Case Study Help along with other huge companies is interested in discovering methods to increase the customer value from its products through making use of the vulnerability.

Together with it, the business also produces value by means of incorporating the healthy point in its products. The company has actually done certain efforts in order to supply healthy items and lower the share of Texas Eastman Company Case Study Help in overall ecological devastation. Case Study Solution has taken particular actions associated with the sustainability of individuals and environment including the 2009 statement of the enthusiastic goals and dedications related to Case Study Solution items, market and the community.

All of these means have been effective at creating worth for the Case Study Solution consumers. Increasing health associated issues have raised the criticism for Case Study Analysis.

Constructive Function of Major Food and Beverage Companies in Addressing Social and Ecological Costs Related To the Market

Certainly, significant food and beverage companies consisting of company, and so on can play a constructive function in addressing social and eco-friendly expenses related to the industry. The environmental expenses related to food and drink market include the environmental destruction due to the increase of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a huge hazard to the existence of humankind in future.

Significant reason for these ecological changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Therefore, food and drink business should play a constructive function in addressing these issues to remove their development restraints connected to the criticism from the environmental neighborhoods.

In order to attend to these problems, the companies might either lower their usage of nitrogen rich active ingredients or take specific steps to decrease the quantity of nitrogen in the total environment. The business ought to avoid usage of nitrogen fertilizers and need to seek the products of those farmers that do not utilize fertilizers for their crop. The companies might also invest in minimizing greenhouse gas emissions worldwide. For instance, the companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

Together with the eco-friendly costs there are certain social costs associated with the food and beverage industry which should be addressed by the giant food and beverage companies to accomplish the industry development and to prevent the criticism from the ecological communities. Social costs associated with the industry consists of the increasing health problems related to weight problems, heart disease, diabetes etc. The giant companies could play an useful role in dealing with these problems.

The companies might move towards more healthy items by minimizing the amount of harmful substances in their processed foods i.e. dioxin, which could lead to lethal human diseases. Along with it, the companies need to use more healthy components rather than derivatives of Corn and Soy to increase number of calories from their items. The companies could likewise do efforts to move consumer tastes towards healthy products as they have controlled the consumer taste for few years. In this way the huge food and drink business could play a positive function in attending to social and eco-friendly expenses associated with the industry.

Assessment of Sustainability at Texas Eastman Company Case Study Solution

There was a possible shift in the corporate strategy and goals at Case Study Analysis. The new CEO was focused on buying much healthier items for achieving sustainable development for the business together with offering much healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quaker Oats consisted of a number of components which were hazardous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Texas Eastman Company Case Study Analysis has taken specific sustainability actions for its market places. Among significant examples in this regard is the Company's marketing strategy associated to schools. The business markets just low calories and healthy beverages options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The business has actually increased its research and advancement spending plan and has presented an army of health researchers to design certain healthy products.

Environmental Sustainability

Along with the human sustainability, Texas Eastman Company Case Study Analysis has taken a number of steps towards ecological sustainability. The company has committed to numerous goals related to water, land, product packaging, climate change and community. In this regard, the company devoted to reduce its product packaging by millions of tones to prevent high quantity of wastes. Furthermore, the business has devoted to reduce greenhouse gas emissions together with the achievement of performance in the energy usage. business has actually likewise tried certain humanitarian activities including a commitment to provide safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be identified that the company has actually taken a number of actions towards human and environmental sustainability. These steps are still not sufficient to attain the wanted commercial development and to decrease the criticism over the social responsibility of Case Study Analysis.

Alternatives

Specific long term strategic options might be obtained for the business on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would allow the business to accomplish its goal of prospective development and lower the criticism over the business. The options might be assessed on the basis of the time frame that would be taken by an option to be carried out along with the expense and dangers related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The initial step that Texas Eastman Company Case Study Analysis might take is to introduce a brand-new line of product connected to healthy food and beverages. Although, the company has already introduced certain heath related brand names, but, the variety of these brand names in its portfolio is not prospective to reduce the criticism and attain possible development. For that reason, the company needs to present a vast array of healthier items by using its significant research study and development expenses. The benefits and drawbacks associated with the intro of a healthy line of product in the portfolio are provided listed below:

Pros:

• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by compensation of the dangerous items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of harmful products.
• The dangerous products in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Substantial cost of research study and development needed to develop new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the prospective growth and minimize the criticism is to obtain the health associated business at a high level. Investment in these type of business would enable Texas Eastman Company Case Study Solution to introduce a large range of healthier items within a brief time duration with no requirement of considerable research study and advancement expenditures. The pros and cons associated with alternative 3 are given below:

Pros:

• Conserving of huge amount of research and development expenses for brand-new item advancement.
• Incorporation of brand-new items within 2 years.
• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social duty by payment of the hazardous products with healthy items.

Cons:

• The acquisition may not show to change the image of Texas Eastman Company Case Study Solution as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of dangerous items.
• The harmful products in the item portfolio might make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Texas Eastman Company Case Study Help is to change all of its hazardous items with much healthier products. This might be a huge shift in business method and business design at company. The replacement of dangerous products with healthier products would totally change the market position of the business and would require a a great deal of essential actions to be taken. The advantages and disadvantages connected to alternative 3 are given below:

Pros:

• Change of market position of Texas Eastman Company Case Study Help
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social obligation

Cons:

• Risk of failure of the new products in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addicting nature of harmful products.
• Huge cost of research study and development required to construct brand-new healthy products.
• Worker might resist over the change in business design and business method.
• Variety of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the present industry scenario, Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to save of big amount of research and development expenses for brand-new product advancement. Along with it, acquisitions would permit incorporation of brand-new products within 2 years along with the ability to target big number of consumers.

This Texas Eastman Company case study is writen by : Robert S Kaplan

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