Marketing Chateau Margaux Case Study Solution

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Marketing Chateau Margaux Case Solution

Marketing Chateau Margaux Case Study Solution is a popular name of a New York based, world's leading company in the food and beverage market. company is a leading brand name in practical snacks, foods and beverages with its presence in about 200 countries.

The report consists of a deep analysis of numerous elements of the social responsibilities of significant companies in the food and drink industry in general, and business in specific. The report likewise supplies an assessment of the degree of sustainability and CSR in the Marketing Chateau Margaux Case Study Analysis's business technique along with the decision of how Case Study Solution creates worth for its consumers.

Concerns Recognition

Case Study Help had actually taken specific essential actions regarding the environmental impacts of its products, but, these steps are not enough to end up the criticism over the company's responsibility towards social and environmental concerns. This is needed to take specific strategic steps to change the market position of its certain well-known brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and drink business must utilize their power to move the consumer taste towards healthier items to remove the restrictions in the development of food market.

Crucial Analysis

The shift from the usage of natural food to produced food has actually extremely impacted the health of the consumers. All of the information related to the health problems with the incorporation of made food in the market discuss the prevalence of the health concerns related to food system. These concerns are indirectly the result of numerous practices of the food and drink business for producing value for their consumers.

Worth Creation at Marketing Chateau Margaux Case Study Analysis

Marketing Chateau Margaux Case Study Help being a huge business in the food and drink market, offers high worth to its consumers by various means. Value production in the food and beverage industry is done through two methods i.e. taste and accessibility of the item. Case Study Analysis has a competitive benefit in providing its items far and wide internationally. Its marketing capability makes it able to target a big base of consumers. The business is presented in about 200 countries with a large number of famous worldwide brand names. The far and wide presence of the business products supplies high value to consumers.

Additionally, the company creates value for its consumers by means of providing large number of delicious foodstuff consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the consumer's brain. The Marketing Chateau Margaux Case Study Analysis along with other huge food and beverages business develop worth for its customers by controling these components in its items. Case Study Help along with other huge companies has an interest in discovering methods to increase the consumer worth from its products through making use of the vulnerability.

In addition to it, the business also creates worth by methods of incorporating the healthy point in its items. The business has actually done specific efforts in order to provide healthy items and lower the share of Marketing Chateau Margaux Case Study Help in overall environmental destruction. Case Study Help has taken particular actions related to the sustainability of people and environment including the 2009 announcement of the enthusiastic objectives and commitments associated with Case Study Analysis products, market and the neighborhood.

All of these ways have actually been effective at producing value for the Case Study Help customers. Increasing health related concerns have raised the criticism for Case Study Help.

Constructive Role of Significant Food and Drink Companies in Addressing Social and Ecological Costs Associated with the Industry

Significant food and drink companies consisting of Marketing Chateau Margaux Case Study Help and so on can play an useful function in dealing with social and environmental expenses associated with the industry. The ecological expenses related to food and beverage industry include the ecological devastation due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which might be a huge hazard to the presence of humanity in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink companies. Food and drink business need to play a constructive function in attending to these concerns to eliminate their development restraints related to the criticism from the ecological communities.

The companies must prevent usage of nitrogen fertilizers and should search out the products of those farmers that do not utilize fertilizers for their crop. The business might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological expenses there are particular social expenses related to the food and drink market which need to be dealt with by the giant food and beverage companies to accomplish the market development and to prevent the criticism from the environmental communities. Social costs associated with the market includes the increasing health concerns associated with weight problems, heart disease, diabetes etc. The huge companies could play a constructive function in addressing these problems.

The companies might move towards more healthy products by decreasing the amount of poisonous substances in their processed foods i.e. dioxin, which could result in fatal human illness. Along with it, the companies should utilize more nutritious active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies might also do efforts to move consumer tastes towards healthy items as they have managed the customer taste for few decades. In this method the huge food and drink companies might play an useful function in attending to social and eco-friendly expenses related to the market.

Assessment of Sustainability at Marketing Chateau Margaux Case Study Analysis

There was a prospective shift in the business method and objectives at Case Study Solution. The brand-new CEO was concentrated on investing in healthier items for attaining sustainable growth for the business together with supplying much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed certain goals and commitments associated with human sustainability and the ecological sustainability. Marketing Chateau Margaux Case Study Help obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to present numerous much healthier products in its portfolio. Despite of being considered a Case Study Analysis's healthy brand name, the items of Quaker Oats contained a number of active ingredients which were harmful to health. These dangerous components were not promoted which have actually become the base for criticism over the healthy brand names of Marketing Chateau Margaux Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Marketing Chateau Margaux Case Study Analysis has actually taken particular sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and nutritious drinks choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy items in its portfolio. The company has actually increased its research study and development budget plan and has presented an army of health researchers to design certain healthy products.

Environmental Sustainability

In this regard, the business committed to lower its packaging by millions of tones to avoid high amount of wastages. The company has committed to reduce greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be identified that the business has actually taken a number of actions towards human and environmental sustainability. These steps are still not sufficient to achieve the desired industrial growth and to decrease the criticism over the social responsibility of Case Study Analysis.

Alternatives

Specific long term tactical alternatives might be derived for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the option would allow the business to attain its objective of potential development and decrease the criticism over the company. Furthermore, the options could be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and dangers associated with the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first step that Marketing Chateau Margaux Case Study Help could take is to present a brand-new product line connected to healthy food and drinks. Although, the company has actually already introduced certain heath related brands, but, the variety of these brand names in its portfolio is not prospective to reduce the criticism and attain possible growth. The company ought to introduce a broad range of much healthier items by utilizing its substantial research and development expenses. The advantages and disadvantages associated with the intro of a healthy line of product in the portfolio are provided listed below:

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community development organizations.
• Fulfillment of the social duty by settlement of the dangerous items with healthy products.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of hazardous products.
• The harmful products in the product portfolio may make the incorporation of healthy items fail to decrease criticism.
• Substantial expense of research and advancement required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the prospective development and reduce the criticism is to get the health related companies at a high level. Investment in these type of companies would permit Marketing Chateau Margaux Case Study Solution to introduce a large range of much healthier items within a brief time period without any need of considerable research and advancement expenses. The advantages and disadvantages connected to alternative 3 are given below:

Pros:

• Conserving of huge quantity of research and advancement expenses for new item advancement.
• Incorporation of new items within two years.
• Capability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social obligation by settlement of the dangerous items with healthy products.

Cons:

• The acquisition might not show to alter the image of Marketing Chateau Margaux Case Study Solution as in case of Quake Oats.
• Requirement of big amount of capital.
• Danger of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addictive nature of hazardous items.
• The hazardous products in the item portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Marketing Chateau Margaux Case Study Help is to change all of its hazardous items with much healthier items. The replacement of hazardous items with healthier items would completely change the market position of the business and would require a big number of needed steps to be taken.

Pros:

• Change of market position of Marketing Chateau Margaux Case Study Help
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social duty

Cons:

• Threat of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier items due to the addictive nature of hazardous items.
• Substantial cost of research study and development needed to build new healthy items.
• Worker might withstand over the change in the business model and business method.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the present industry circumstance, Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of substantial amount of research and development costs for new product development. Along with it, acquisitions would allow incorporation of brand-new products within 2 years along with the capability to target large number of customers.

This Marketing Chateau Margaux case study is writen by : Vincent Dessain

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