On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Solution

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On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Help

On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Help is a popular name of a New York based, world's leading company in the food and drink industry. company is a prominent brand name in convenient snacks, foods and drinks with its presence in about 200 nations.

The report includes a deep analysis of numerous aspects of the social duties of major business in the food and beverage industry in basic, and Case Help in specific. It likewise offers an analysis of the growing health and environmental concerns including weight problems, heart diseases, ecological devastation and so on in the Western nations and the role of the business in the food and beverage market to attend to these problems. The report likewise provides an examination of the degree of sustainability and CSR in the On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Analysis's business strategy together with the determination of how Case Study Help develops worth for its consumers. The report also provides specific strategic options for company to incorporate the criticism over its social duty with particular recommendations and an execution plan.

Issues Recognition

Case Study Analysis had actually taken specific crucial actions concerning the ecological impacts of its products, but, these steps are not enough to end up the criticism over the company's obligation towards social and eco-friendly problems. This is required to take specific tactical actions to alter the market position of its certain famous brands and present Case Study Help as a business producing healthy products in the market. In this regard, company and other food and drink business need to utilize their power to move the consumer taste towards much healthier items to remove the restraints in the development of food industry.

Important Analysis

For the few years, customer food patterns have actually been changed dramatically. The shift from using healthy food to manufactured food has highly affected the health of the customers. Despite of the discovery of contemporary health strategies, the overall health of individuals in few years have actually been extremely affected. Currently about 1 billion of individuals In United States are obese and a minimum of 300 million of them have weight problems. Children likewise facing the problem of obesity. The ratios of obesity in 1980s are rather various from the existing ratios. Despite of discovery of health methods and modern-day methods to manage obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of produced food in the market explain the prevalence of the health issues related to food system. These problems are indirectly the result of different practices of the food and beverage business for creating value for their customers.

Value Production at On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Solution

On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Analysis being a huge business in the food and drink industry, supplies high worth to its consumers by numerous methods. Case Study Analysis has a competitive benefit in providing its items far and broad worldwide. The business is provided in about 200 countries with a large number of popular global brands.

The business develops worth for its consumers by means of supplying large number of tasty food items consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Analysis together with other giant food and drinks business create value for its consumers by controling these ingredients in its items. Case Study Solution along with other huge business is interested in finding ways to increase the customer value from its items through exploiting the vulnerability.

Together with it, the company also develops value by methods of including the healthy point in its products. The company has actually done specific efforts in order to supply healthy items and reduce the share of On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Solution in total environmental destruction. Case Study Solution has taken specific actions related to the sustainability of individuals and environment including the 2009 announcement of the ambitious goals and commitments related to Case Study Help products, marketplace and the neighborhood.

All of these ways have actually succeeded at producing value for the business consumers. Nevertheless, these means have also lead to the increased ecological concerns and the criticism over the company's role in increasing health and ecological difficulties. The incorporation of ingredients like salt, fat and sugar in the company items for developing customer value deals with high quantity of criticism. These active ingredients are the main reason for certain fatal illness in human consisting of weight problems, diabetes, heart diseases and so on. Increasing health associated issues have actually raised the criticism for On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Help.

Useful Role of Major Food and Drink Companies in Resolving Social and Ecological Costs Associated with the Market

Significant food and beverage companies consisting of On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Solution etc. can play a constructive function in resolving social and environmental costs associated with the market. The eco-friendly expenses related to food and beverage industry include the environmental devastation due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which might be a huge danger to the existence of humankind in future.

Significant reason for these ecological modifications is mass use of nitrogen abundant fertilizers and the components by the food and beverage companies. For that reason, food and drink business must play an useful role in addressing these issues to eliminate their development restraints associated with the criticism from the environmental communities.

In order to deal with these problems, the companies might either decrease their usage of nitrogen rich ingredients or take particular steps to decrease the quantity of nitrogen in the total environment. The companies need to prevent use of nitrogen fertilizers and need to seek the products of those farmers that do not use fertilizers for their crop. The companies could also invest in reducing greenhouse gas emissions worldwide. For instance, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the ecological expenses there are specific social costs associated with the food and drink market which need to be dealt with by the huge food and beverage companies to attain the market development and to prevent the criticism from the ecological neighborhoods. Social costs connected with the market consists of the increasing health problems associated with weight problems, heart problem, diabetes and so on. Nevertheless, the giant business might play a positive function in dealing with these problems.

The business might move towards more healthy products by reducing the quantity of harmful substances in their processed foods i.e. dioxin, which might lead to lethal human diseases. In addition to it, the companies need to utilize more nutritious active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The business could likewise do efforts to shift customer tastes towards healthy items as they have actually controlled the customer taste for couple of years. In this way the giant food and beverage business could play an useful function in dealing with social and environmental costs associated with the market.

Assessment of Sustainability at On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Analysis

There was a possible shift in the business method and objectives at Case Study Help. The brand-new CEO was focused on buying much healthier products for accomplishing sustainable development for the company together with providing much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous much healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the items of Quaker Oats consisted of a number of components which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Solution has actually taken specific sustainability steps for its market locations. Among major examples in this regard is the Business's marketing method associated to schools. The business markets only low calories and healthy beverages options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The company has increased its research study and development budget and has introduced an army of health scientists to develop certain healthy items.

Environmental Sustainability

Along with the human sustainability, On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Help has actually taken several actions towards ecological sustainability. The business has devoted to numerous goals connected to water, land, packaging, climate modification and community. In this regard, the business committed to reduce its product packaging by millions of tones to prevent high amount of wastes. Additionally, the company has committed to minimize greenhouse gas emissions along with the accomplishment of efficiency in the energy use. business has also attempted specific philanthropic activities consisting of a dedication to supply safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be figured out that the business has actually taken numerous steps towards human and environmental sustainability. These actions are still not enough to accomplish the wanted commercial development and to minimize the criticism over the social responsibility of Case Study Analysis.

Alternatives

Particular long term tactical alternatives might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would allow the company to accomplish its objective of possible development and lower the criticism over the company. Furthermore, the alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be implemented together with the cost and threats connected to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The very first action that On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Help might take is to present a new item line related to healthy food and drinks. The business ought to introduce a broad variety of much healthier products by utilizing its substantial research and development expenses.

Pros:

• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by settlement of the hazardous products with healthy items.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addicting nature of dangerous products.
• The dangerous products in the product portfolio may make the incorporation of healthy products fail to reduce criticism.
• Huge expense of research study and advancement required to construct new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the possible growth and reduce the criticism is to get the health related companies at a high level. Investment in these kind of companies would permit On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Analysis to introduce a big variety of healthier items within a short time duration without any requirement of considerable research and advancement expenditures. The advantages and disadvantages associated with alternative 3 are provided below:

Pros:

• Saving of huge amount of research and development costs for new item development.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social responsibility by compensation of the hazardous products with healthy items.

Cons:

• The acquisition may not show to alter the image of On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addicting nature of harmful items.
• The hazardous products in the product portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Analysis is to replace all of its hazardous products with much healthier items. This could be a substantial shift in the business strategy and business model at business. The replacement of hazardous items with much healthier products would entirely change the market position of the company and would need a large number of essential steps to be taken. The benefits and drawbacks connected to alternative 3 are provided below:

Pros:

• Modification of market position of On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Help
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addictive nature of dangerous products.
• Big cost of research study and development needed to develop new healthy products.
• Worker may withstand over the change in business model and company method.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the present industry situation, On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the business to conserve of huge amount of research and advancement costs for brand-new item development. In addition to it, acquisitions would permit incorporation of brand-new products within 2 years together with the capability to target large number of customers. Moreover, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need huge quantity of mutual fund. Furthermore, the organizations may not have the ability to minimize the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, On Two Wheels In Paris The Velib Bicycle-Sharing Program Case Study Solution might show to be successful in accomplishing the targets.

This On Two Wheels In Paris The Velib Bicycle-Sharing Program case study is writen by : Vincent Dessain

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