Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis

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Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis is a well-known name of a New York based, world's leading company in the food and drink industry. company is a prominent brand in practical treats, foods and drinks with its presence in about 200 nations.

The report contains a deep analysis of various elements of the social responsibilities of significant companies in the food and drink industry in general, and Case Analysis in specific. It likewise supplies an analysis of the growing health and environmental concerns including obesity, cardiovascular disease, ecological destruction and so on in the Western nations and the role of the companies in the food and beverage industry to deal with these issues. The report likewise offers an assessment of the level of sustainability and CSR in the Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Help's business strategy together with the decision of how Case Study Help develops worth for its consumers. Furthermore, the report also provides particular strategic alternatives for Case Solution to incorporate the criticism over its social duty with particular suggestions and an application strategy.

Issues Identification

Case Study Help had actually taken particular vital actions concerning the environmental effects of its products, however, these actions are not enough to end up the criticism over the company's obligation towards social and eco-friendly concerns. This is needed to take specific tactical actions to alter the market position of its specific famous brands and present Case Study Analysis as a business producing healthy products in the market. In this regard, business and other food and drink business must use their power to shift the customer taste towards much healthier products to remove the restraints in the development of food market.

Critical Analysis

For the couple of years, customer food patterns have actually been altered drastically. The shift from making use of healthy food to manufactured food has actually highly affected the health of the customers. Despite of the discovery of modern-day health strategies, the total health of individuals in couple of years have been highly impacted. Currently about 1 billion of individuals In United States are obese and at least 300 million of them have obesity. Kids likewise dealing with the issue of obesity. The ratios of obesity in 1980s are quite different from the present ratios. Despite of discovery of health techniques and contemporary ways to control obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health issues with the incorporation of made food in the market describe the occurrence of the health problems connected to food system. These issues are indirectly the outcome of numerous practices of the food and drink business for creating worth for their consumers.

Worth Development at Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis

Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis being a huge business in the food and drink market, provides high worth to its consumers by numerous methods. Worth development in the food and drink industry is done through two methods i.e. taste and schedule of the product. Case Study Analysis has a competitive advantage in supplying its items far and wide internationally. Its marketing capability makes it able to target a big base of consumers. The company exists in about 200 countries with a large number of well-known global brand names. The everywhere presence of the business items provides high value to consumers.

The business creates worth for its consumers by ways of providing big number of delicious food items consisting of salt, fat and sugar, which are the ingredients that are straight connected with the emotional core of the customer's brain. The Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Help together with other giant food and beverages business create value for its customers by controling these ingredients in its products. Case Study Analysis along with other huge companies is interested in finding methods to increase the consumer worth from its items through exploiting the vulnerability.

Along with it, the business also develops worth by methods of integrating the healthy point in its items. The business has done certain efforts in order to provide healthy products and minimize the share of Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Solution in general ecological destruction. Case Study Analysis has actually taken specific steps connected to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic goals and commitments connected to Case Study Analysis items, market and the neighborhood.

All of these methods have actually succeeded at creating worth for the company customers. However, these ways have likewise lead to the increased environmental concerns and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the company products for producing consumer worth faces high quantity of criticism. These active ingredients are the primary cause of particular fatal illness in human consisting of weight problems, diabetes, cardiovascular disease etc. Increasing health related problems have actually raised the criticism for Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis.

Useful Role of Major Food and Beverage Companies in Addressing Social and Ecological Expenses Associated with the Market

Indeed, significant food and beverage business including business, etc. can play a positive function in dealing with social and environmental expenses connected with the market. The environmental expenses related to food and beverage industry consist of the environmental devastation due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which could be a big risk to the existence of humanity in future.

Major cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage business. For that reason, food and drink companies must play a positive role in attending to these problems to eliminate their growth constraints related to the criticism from the environmental communities.

In order to attend to these problems, the business could either decrease their usage of nitrogen abundant active ingredients or take particular steps to reduce the amount of nitrogen in the general environment. The companies need to prevent use of nitrogen fertilizers and should locate the items of those farmers that do not use fertilizers for their crop. Furthermore, the companies could also buy lowering greenhouse gas emissions worldwide. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly costs there are particular social expenses connected with the food and drink industry which must be resolved by the huge food and beverage business to achieve the market development and to prevent the criticism from the ecological neighborhoods. Social expenses associated with the industry includes the increasing health problems associated with obesity, heart problem, diabetes etc. The huge companies might play an useful function in dealing with these concerns.

The business might move towards more healthy items by lowering the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in lethal human diseases. The companies might also do efforts to move customer tastes towards healthy items as they have actually managed the customer taste for few years.

Examination of Sustainability at Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Solution

There was a potential shift in the corporate technique and objectives at Case Study Analysis. The new CEO was focused on investing in much healthier items for achieving sustainable growth for the business in addition to offering healthier future for individuals and the world both. Under the brand-new vision, the motto of the company was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company announced particular objectives and commitments associated with human sustainability and the ecological sustainability. Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce different much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Help's healthy brand name, the items of Quaker Oats included numerous active ingredients which were hazardous to health. These hazardous ingredients were not marketed which have become the base for criticism over the healthy brands of Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Help.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis has actually taken particular sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing method related to schools. The business markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The company has increased its research and development spending plan and has actually presented an army of health researchers to design certain healthy items.

Ecological Sustainability

Together with the human sustainability, Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Solution has taken a number of actions towards environmental sustainability. The business has actually dedicated to numerous goals connected to water, land, packaging, environment change and neighborhood. In this regard, the business dedicated to decrease its packaging by millions of tones to avoid high amount of wastages. Furthermore, the company has actually devoted to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage. business has actually likewise tried certain humanitarian activities consisting of a dedication to supply safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be identified that the company has actually taken several actions towards human and ecological sustainability. These steps are still not adequate to achieve the wanted industrial growth and to lower the criticism over the social obligation of Case Study Analysis.

Alternatives

Certain long term strategic options might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the option would make it possible for the company to attain its objective of potential development and lower the criticism over the business. Additionally, the alternatives might be assessed on the basis of the time frame that would be taken by an option to be implemented in addition to the cost and dangers related to the option

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis could take is to present a brand-new product line connected to healthy food and beverages. The company has already introduced specific heath associated brands, however, the number of these brand names in its portfolio is not potential to reduce the criticism and achieve potential development. The business ought to present a wide range of much healthier items by using its considerable research study and advancement expenditures. The benefits and drawbacks associated with the introduction of a healthy line of product in the portfolio are given listed below:

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by payment of the harmful items with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of hazardous items.
• The harmful products in the product portfolio may make the incorporation of healthy products stop working to lower criticism.
• Substantial expense of research study and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the prospective development and decrease the criticism is to obtain the health associated companies at a high level. Investment in these kind of business would allow Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Solution to present a big range of healthier products within a brief time period without any requirement of substantial research and advancement expenditures. The advantages and disadvantages connected to alternative 3 are provided below:

Pros:

• Saving of substantial amount of research and development costs for brand-new product advancement.
• Incorporation of new items within 2 years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social duty by settlement of the harmful items with healthy items.

Cons:

• The acquisition might not prove to alter the image of Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the healthier products due to the addictive nature of harmful products.
• The dangerous items in the product portfolio might make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis is to replace all of its harmful items with healthier items. The replacement of hazardous products with healthier products would completely change the market position of the business and would need a large number of essential actions to be taken.

Pros:

• Modification of market position of Preserve The Luxury Or Extend The Brand Hbr Case Study Case Study Analysis
• Ability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addicting nature of hazardous items.
• Huge cost of research and advancement required to develop brand-new healthy items.
• Employee may withstand over the modification in business design and business technique.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the existing market scenario, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to save of huge amount of research and advancement expenses for new product advancement. Along with it, acquisitions would permit incorporation of brand-new items within 2 years along with the ability to target large number of customers.

This Preserve The Luxury Or Extend The Brand Hbr Case Study case study is writen by : Vincent Dessain

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