Executive Summary of Apple Ipods Promotional And Positioning Strategies Case Study Analysis

Home >> Vivek Gupta >> Apple Ipods Promotional And Positioning Strategies >> Executive Summary

Executive Summary of Apple Ipods Promotional And Positioning Strategies Case Solution

The reports deals with the issue of effective IT investing on infrastructure of the company such as incompatible, inadequate and glitch-prone reservation system that has actually not been dealing with 45000 calls per day in an effective way. It is suggested that the company should use the IT spending on facilities, in order to enhance the booking system. The company needs to designate an adequate quantity of spending plan on enhancing customer commitment, strengthening revenue and taking full advantage of the market share, which can be done by permitting the representatives to utilize the web made it possible for reservation system as well as book more tailored holidays for customers.

In existing days, the entire sensing unit market in the United States is shifting towards offering less expensive items, which are less in costs, and the companies are likewise supplying the multi functions sensing unit system to the clients. There is a need to make essential choices concerning the number of various activities and operations that what items and services require to be introduced and made in the near future and what products and services need to be terminated in order to increase the overall company's earnings in upcoming years. As the Figure 1.1 is showing that the factory automation business is lying in the low supply chain effectiveness and low market efficiency as it is providing the negative 1 percent return on invested capital (ROIC), so, it will be a better decision to cease this product from its product line or to re-evaluate it by recognizing the different chances for enhancing the efficiency associated with the factory automation company.