Bumrungrads Global Services Marketing Strategy Case Study Solution

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Bumrungrads Global Services Marketing Strategy Case Help

Bumrungrads Global Services Marketing Strategy Case Study Solution is a well-known name of a New York based, world's leading company in the food and drink industry. Case Study Solution is a prominent brand name in hassle-free snacks, foods and drinks with its presence in about 200 nations. Significant brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the item at everywhere places. The company is doing efforts to make product development as its brand-new source of competitive advantage.

The report contains a deep analysis of various elements of the social duties of significant companies in the food and drink industry in basic, and business in specific. The report also supplies an examination of the level of sustainability and CSR in the Bumrungrads Global Services Marketing Strategy Case Study Solution's service technique along with the decision of how Case Study Solution produces value for its customers.

Issues Identification

The huge food and drink business was going through a criticism over its obligation towards numerous social and eco-friendly concerns consisting of; weight problems, cardiovascular disease, ecological devastation and so on. These criticisms lead, to reconsider about the corporate technique of Bumrungrads Global Services Marketing Strategy Case Study Solution. The Vivek Gupta has recognized that the overall society, the way of life of individuals and the people at whole have actually been changed now. In this situation with increasing trends towards healthier items and the increasing environmental issues, Case Study Solution needs to change its instructions towards healthier items. company had actually taken certain vital steps regarding the ecological impacts of its products, however, these actions are not enough to end up the criticism over the business's duty towards social and ecological issues. The required to take specific tactical actions to change the market position of its particular popular brands and present Online Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Help and other food and drink companies need to use their power to shift the consumer taste towards much healthier products to eliminate the restrictions in the development of food market.

Critical Analysis

The shift from the usage of natural food to made food has actually highly impacted the health of the customers. All of the data related to the health problems with the incorporation of made food in the market discuss the occurrence of the health problems related to food system. These issues are indirectly the outcome of various practices of the food and drink companies for producing worth for their customers.

Value Production at Bumrungrads Global Services Marketing Strategy Case Study Help

Bumrungrads Global Services Marketing Strategy Case Study Solution being a giant company in the food and beverage market, offers high value to its customers by different means. Case Study Solution has a competitive benefit in providing its items far and broad internationally. The business is presented in about 200 nations with a large number of popular international brand names.

Furthermore, the company develops value for its consumers by ways of providing a great deal of tasty food consisting of salt, fat and sugar, which are the ingredients that are directly connected with the psychological core of the customer's brain. The Bumrungrads Global Services Marketing Strategy Case Study Analysis along with other giant food and drinks companies create value for its consumers by manipulating these ingredients in its products. Case Study Solution in addition to other huge business is interested in finding ways to increase the customer value from its products through making use of the vulnerability.

In addition to it, the business also creates value by methods of integrating the healthy point in its items. The business has done particular efforts in order to provide healthy products and decrease the share of Bumrungrads Global Services Marketing Strategy Case Study Help in total ecological devastation. Case Study Help has actually taken certain actions associated with the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and dedications connected to Case Study Analysis products, market and the neighborhood.

All of these means have been successful at producing value for the company consumers. These ways have also lead to the increased ecological concerns and the criticism over the business's role in increasing health and ecological challenges. The incorporation of ingredients like salt, fat and sugar in the company products for producing consumer value faces high amount of criticism. These active ingredients are the primary cause of particular deadly diseases in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health associated problems have actually raised the criticism for Bumrungrads Global Services Marketing Strategy Case Study Solution.

Positive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Costs Related To the Industry

Undoubtedly, major food and beverage companies consisting of business, etc. can play an useful role in attending to social and environmental costs connected with the market. The environmental expenses connected to food and drink industry include the ecological devastation due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a big danger to the presence of humankind in future.

Significant reason for these ecological modifications is mass use of nitrogen rich fertilizers and the components by the food and drink companies. Food and beverage business should play a positive function in resolving these problems to eliminate their growth restraints related to the criticism from the environmental communities.

The companies ought to avoid usage of nitrogen fertilizers and must browse out the items of those farmers that do not utilize fertilizers for their crop. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the environmental expenses there are specific social expenses connected with the food and beverage industry which need to be resolved by the huge food and drink companies to achieve the industry development and to prevent the criticism from the environmental communities. Social costs associated with the market includes the increasing health issues connected to obesity, cardiovascular disease, diabetes and so on. Nevertheless, the giant business might play a constructive function in dealing with these problems.

The companies might move towards more healthy items by decreasing the amount of toxic compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The companies might likewise do efforts to move customer tastes towards healthy items as they have actually controlled the consumer taste for few years.

Assessment of Sustainability at Bumrungrads Global Services Marketing Strategy Case Study Analysis

There was a possible shift in the business technique and goals at Case Study Help. The brand-new CEO was focused on buying healthier products for achieving sustainable development for the company together with providing healthier future for the people and the planet both. Under the brand-new vision, the motto of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

company got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce different much healthier products in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the items of Quake Oats contained numerous ingredients which were dangerous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Bumrungrads Global Services Marketing Strategy Case Study Solution has taken certain sustainability steps for its market places. Among major examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and healthy drinks options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The company has actually increased its research study and advancement spending plan and has actually introduced an army of health researchers to create certain healthy products.

Ecological Sustainability

In addition to the human sustainability, Bumrungrads Global Services Marketing Strategy Case Study Solution has taken several steps towards environmental sustainability. The company has devoted to different objectives connected to water, land, packaging, climate change and neighborhood. In this regard, the business devoted to lower its product packaging by countless tones to avoid high amount of wastages. Additionally, the company has actually devoted to reduce greenhouse gas emissions in addition to the accomplishment of efficiency in the energy use. business has also tried particular humanitarian activities including a commitment to supply safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it could be identified that the business has actually taken several steps towards human and environmental sustainability. These actions are still not adequate to accomplish the preferred industrial growth and to minimize the criticism over the social obligation of Case Study Solution.

Alternatives

Certain long term tactical options could be derived for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would allow the company to attain its goal of potential development and decrease the criticism over the company. Moreover, the options could be evaluated on the basis of the time frame that would be taken by an alternative to be executed in addition to the expense and threats connected to the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first step that Bumrungrads Global Services Marketing Strategy Case Study Analysis might take is to present a new product line related to healthy food and beverages. The company needs to present a broad range of much healthier items by utilizing its considerable research and advancement expenditures.

Pros:

• Capability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social obligation by compensation of the harmful items with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• The dangerous items in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Huge cost of research study and advancement needed to construct new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the prospective growth and minimize the criticism is to obtain the health related companies at a high level. Investment in these kind of companies would allow Bumrungrads Global Services Marketing Strategy Case Study Help to introduce a big range of healthier products within a short time period with no need of considerable research study and advancement expenses. The benefits and drawbacks related to alternative 3 are given below:

Pros:

• Saving of huge quantity of research study and development costs for brand-new product development.
• Incorporation of brand-new products within two years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation by settlement of the dangerous products with healthy products.

Cons:

• The acquisition may not prove to change the image of Bumrungrads Global Services Marketing Strategy Case Study Solution as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addictive nature of harmful products.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Bumrungrads Global Services Marketing Strategy Case Study Solution is to change all of its hazardous products with healthier items. The replacement of harmful products with healthier products would totally alter the market position of the company and would require a large number of necessary actions to be taken.

Pros:

• Change of market position of Bumrungrads Global Services Marketing Strategy Case Study Analysis
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social duty

Cons:

• Threat of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addictive nature of dangerous items.
• Substantial expense of research and advancement required to build new healthy products.
• Staff member may withstand over the modification in business design and company strategy.
• Variety of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the present industry circumstance, Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the business to conserve of huge quantity of research and advancement costs for brand-new item advancement. Along with it, acquisitions would permit incorporation of new items within 2 years along with the capability to target large number of consumers.

This Bumrungrads Global Services Marketing Strategy case study is writen by : Vivek Gupta

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