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Bumrungrads Hospital 2000 Information System Case Analysis

Bumrungrads Hospital 2000 Information System Case Study Solution is a well-known name of a New york city based, world's leading company in the food and beverage market. Case Study Solution is a prominent brand in convenient snacks, foods and beverages with its existence in about 200 countries. Significant brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its capability to market the item at far and wide locations. Additionally, the business is doing efforts to make product development as its new source of competitive benefit.

The report contains a deep analysis of numerous aspects of the social responsibilities of significant companies in the food and beverage market in basic, and company in particular. The report likewise offers an assessment of the level of sustainability and CSR in the Bumrungrads Hospital 2000 Information System Case Study Solution's service strategy along with the decision of how Case Study Solution creates worth for its customers.

Issues Identification

Case Study Help had actually taken specific important actions concerning the ecological effects of its items, but, these steps are not enough to end up the criticism over the company's responsibility towards social and ecological issues. This is required to take specific strategic steps to change the market position of its particular well-known brand names and present Case Study Help as a company producing healthy items in the market. In this regard, business and other food and beverage companies ought to use their power to move the customer taste towards healthier items to eliminate the restraints in the growth of food industry.

Important Analysis

For the few decades, customer food patterns have been altered drastically. The shift from making use of healthy food to produced food has highly impacted the health of the customers. Despite of the discovery of modern-day health strategies, the overall health of people in couple of years have actually been highly affected. Currently about 1 billion of individuals In United States are overweight and at least 300 million of them have obesity. Kids likewise dealing with the problem of weight problems. The ratios of obesity in 1980s are quite various from the current ratios. Despite of discovery of health techniques and modern-day methods to control weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of manufactured food in the market explain the frequency of the health concerns related to food system. These issues are indirectly the outcome of numerous practices of the food and drink business for developing worth for their consumers.

Worth Production at Bumrungrads Hospital 2000 Information System Case Study Analysis

Bumrungrads Hospital 2000 Information System Case Study Solution being a huge company in the food and drink market, provides high value to its clients by various means. Value development in the food and beverage industry is done through two methods i.e. taste and accessibility of the item. Case Study Solution has a competitive benefit in supplying its items far and wide globally. Its marketing capability makes it able to target a big base of customers. The business exists in about 200 nations with a large number of popular global brands. The everywhere presence of the business items offers high value to customers.

The company creates worth for its consumers by means of supplying large number of tasty food items including salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The Bumrungrads Hospital 2000 Information System Case Study Analysis together with other giant food and beverages companies create worth for its customers by manipulating these active ingredients in its products. Case Study Analysis along with other giant business has an interest in discovering methods to increase the consumer value from its products through making use of the vulnerability.

In addition to it, the business likewise develops value by means of including the healthy point in its items. The business has actually done certain efforts in order to offer healthy products and decrease the share of Bumrungrads Hospital 2000 Information System Case Study Solution in general environmental devastation. Case Study Analysis has taken specific actions associated with the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and commitments related to Case Study Help items, marketplace and the community.

All of these ways have been effective at creating worth for the Case Study Help customers. Increasing health related concerns have raised the criticism for Case Study Help.

Positive Role of Significant Food and Drink Business in Resolving Social and Ecological Expenses Connected With the Industry

Significant food and drink business including Bumrungrads Hospital 2000 Information System Case Study Solution and so on can play a positive function in resolving social and ecological expenses associated with the industry. The ecological expenses connected to food and beverage industry include the environmental destruction due to the influx of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a huge threat to the existence of humanity in future.

Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Therefore, food and beverage companies ought to play an useful role in dealing with these issues to remove their development restrictions connected to the criticism from the ecological communities.

The business need to prevent use of nitrogen fertilizers and need to browse out the products of those farmers that do not use fertilizers for their crop. The companies might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly expenses there are certain social expenses related to the food and beverage industry which need to be resolved by the giant food and beverage business to attain the market development and to prevent the criticism from the ecological communities. Social expenses related to the market includes the increasing health issues associated with obesity, heart disease, diabetes and so on. However, the huge business could play an useful function in attending to these issues.

The companies could move towards more healthy items by decreasing the quantity of harmful substances in their processed foods i.e. dioxin, which could result in deadly human illness. The companies could likewise do efforts to shift consumer tastes towards healthy items as they have actually controlled the customer taste for couple of years.

Evaluation of Sustainability at Bumrungrads Hospital 2000 Information System Case Study Solution

There was a possible shift in the corporate technique and goals at Case Study Solution. The new CEO was focused on purchasing much healthier products for achieving sustainable development for the business in addition to supplying healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce different healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the products of Quake Oats contained several components which were hazardous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Bumrungrads Hospital 2000 Information System Case Study Solution has taken particular sustainability steps for its market places. One of major examples in this regard is the Business's marketing strategy associated to schools. The company markets just low calories and nutritious drinks options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy products in its portfolio. The company has actually increased its research and advancement budget and has actually introduced an army of health scientists to create particular healthy products.

Environmental Sustainability

In this regard, the business devoted to minimize its product packaging by millions of tones to prevent high quantity of wastes. The business has actually dedicated to minimize greenhouse gas emissions along with the accomplishment of performance in the energy use.

On the basis of above analysis, it might be determined that the business has actually taken numerous steps towards human and environmental sustainability. However these actions are still not adequate to attain the preferred industrial development and to lower the criticism over the social duty of Bumrungrads Hospital 2000 Information System Case Study Solution.

Alternatives

Certain long term tactical options might be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the alternative would enable the company to attain its goal of prospective growth and minimize the criticism over the company. The options could be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and risks related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first step that Bumrungrads Hospital 2000 Information System Case Study Solution might take is to introduce a brand-new line of product associated with healthy food and drinks. The business has actually currently presented particular heath related brand names, however, the number of these brands in its portfolio is not prospective to decrease the criticism and achieve potential development. For that reason, the company needs to present a large range of much healthier products by using its considerable research study and advancement expenditures. The pros and cons connected to the intro of a healthy line of product in the portfolio are provided below:

Pros:

• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by compensation of the harmful items with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of hazardous items.
• The dangerous products in the product portfolio may make the incorporation of healthy products fail to decrease criticism.
• Substantial expense of research and development needed to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to achieve the potential development and reduce the criticism is to obtain the health associated business at a high level. Investment in these kind of business would enable Bumrungrads Hospital 2000 Information System Case Study Solution to introduce a big variety of healthier products within a brief time duration with no need of significant research study and development expenses. The pros and cons related to alternative 3 are offered listed below:

Pros:

• Conserving of huge quantity of research and advancement costs for brand-new product development.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social obligation by compensation of the hazardous items with healthy items.

Cons:

• The acquisition might not show to change the image of Bumrungrads Hospital 2000 Information System Case Study Solution as in case of Quake Oats.
• Requirement of huge amount of capital.
• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of dangerous items.
• The hazardous items in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Bumrungrads Hospital 2000 Information System Case Study Analysis is to change all of its hazardous items with much healthier items. This might be a big shift in business method and the business design at business. The replacement of hazardous products with healthier products would totally change the market position of the business and would require a large number of needed actions to be taken. The pros and cons connected to alternative 3 are offered listed below:

Pros:

• Change of market position of Bumrungrads Hospital 2000 Information System Case Study Help
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social duty

Cons:

• Threat of failure of the new items in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addicting nature of dangerous products.
• Substantial expense of research study and advancement needed to develop new healthy items.
• Employee might withstand over the modification in business design and company method.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the existing market circumstance, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to save of huge amount of research and development costs for brand-new item advancement. Along with it, acquisitions would enable incorporation of new products within 2 years along with the capability to target big number of consumers.

This Bumrungrads Hospital 2000 Information System case study is writen by : Vivek Gupta

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