Casas Bahia Marketing To The Poor Case Study Solution

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Casas Bahia Marketing To The Poor Case Analysis

Casas Bahia Marketing To The Poor Case Study Solution is a well-known name of a New York based, world's leading company in the food and beverage industry. Case Study Analysis is a prominent brand name in convenient treats, foods and drinks with its presence in about 200 nations. Significant brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its capability to market the product at far and wide locations. Furthermore, the business is doing efforts to make product advancement as its brand-new source of competitive advantage.

The report contains a deep analysis of numerous aspects of the social responsibilities of major business in the food and beverage market in basic, and Case Analysis in specific. It also offers an analysis of the growing health and ecological issues consisting of weight problems, heart problem, ecological devastation etc. in the Western nations and the role of the business in the food and beverage market to address these issues. The report also supplies an evaluation of the degree of sustainability and CSR in the Casas Bahia Marketing To The Poor Case Study Analysis's service strategy along with the decision of how Case Study Solution produces value for its customers. The report likewise supplies certain strategic alternatives for business to integrate the criticism over its social duty with certain recommendations and an execution strategy.

Issues Identification

Case Study Help had actually taken particular crucial steps regarding the ecological impacts of its products, but, these steps are not enough to end up the criticism over the company's obligation towards social and ecological problems. This is required to take particular strategic steps to change the market position of its certain famous brand names and present Case Study Help as a business producing healthy products in the market. In this regard, company and other food and drink business must use their power to move the consumer taste towards much healthier items to remove the restrictions in the growth of food market.

Vital Analysis

For the few years, consumer food patterns have actually been altered drastically. The shift from the use of health food to made food has actually highly affected the health of the consumers. Despite of the discovery of modern health methods, the total health of individuals in few decades have been highly affected. Presently about 1 billion of the people In US are overweight and at least 300 million of them have obesity. Children also dealing with the issue of weight problems. The ratios of obesity in 1980s are quite various from the present ratios. Despite of discovery of health methods and modern-day ways to control obesity and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of made food in the market explain the frequency of the health problems connected to food system. These concerns are indirectly the result of numerous practices of the food and drink business for producing worth for their consumers.

Worth Production at Casas Bahia Marketing To The Poor Case Study Analysis

Casas Bahia Marketing To The Poor Case Study Analysis being a huge business in the food and drink market, provides high value to its consumers by various methods. Worth creation in the food and beverage industry is done through 2 methods i.e. taste and schedule of the item. Case Study Solution has a competitive benefit in providing its items far and wide internationally. Its marketing ability makes it able to target a big base of consumers. The business is presented in about 200 countries with a large number of famous worldwide brands. The far and wide presence of the business items provides high worth to customers.

The company creates value for its consumers by means of supplying large number of yummy food items consisting of salt, fat and sugar, which are the active ingredients that are straight linked with the emotional core of the consumer's brain. The Casas Bahia Marketing To The Poor Case Study Analysis together with other giant food and drinks business create value for its consumers by controling these components in its items. Case Study Solution together with other giant business has an interest in finding methods to increase the customer worth from its items through exploiting the vulnerability.

Together with it, the company also produces value by means of incorporating the healthy point in its items. The company has actually done certain efforts in order to offer healthy items and lower the share of Casas Bahia Marketing To The Poor Case Study Solution in general environmental devastation. Case Study Solution has taken particular steps associated with the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and dedications connected to Case Study Solution items, marketplace and the neighborhood.

All of these means have achieved success at creating value for the company customers. These ways have likewise lead to the increased ecological concerns and the criticism over the business's function in increasing health and ecological difficulties. The incorporation of active ingredients like salt, fat and sugar in the company products for creating consumer value faces high amount of criticism. These components are the primary reason for specific fatal illness in human including weight problems, diabetes, heart problem etc. Increasing health associated problems have actually raised the criticism for Casas Bahia Marketing To The Poor Case Study Help.

Constructive Role of Major Food and Drink Companies in Addressing Social and Ecological Expenses Associated with the Industry

Certainly, significant food and drink companies consisting of business, and so on can play a positive function in resolving social and eco-friendly costs related to the industry. The ecological expenses associated with food and drink market consist of the environmental devastation due to the influx of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which could be a huge risk to the presence of mankind in future.

Major reason for these ecological changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink business. Therefore, food and drink companies ought to play a positive function in dealing with these concerns to eliminate their development restrictions related to the criticism from the environmental neighborhoods.

The business need to avoid usage of nitrogen fertilizers and should search out the items of those farmers that do not use fertilizers for their crop. The business could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the environmental expenses there are particular social expenses related to the food and drink industry which must be resolved by the huge food and beverage business to achieve the market growth and to prevent the criticism from the environmental communities. Social expenses connected with the industry consists of the increasing health issues related to weight problems, cardiovascular disease, diabetes etc. However, the giant companies might play an useful role in addressing these concerns.

The business could move towards more healthy items by reducing the quantity of toxic substances in their processed foods i.e. dioxin, which could result in lethal human illness. The companies might likewise do efforts to move customer tastes towards healthy items as they have actually managed the consumer taste for few years.

Examination of Sustainability at Casas Bahia Marketing To The Poor Case Study Analysis

There was a prospective shift in the business strategy and goals at Case Study Analysis. The new CEO was focused on purchasing healthier products for attaining sustainable development for the company along with offering much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quake Oats contained numerous ingredients which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Casas Bahia Marketing To The Poor Case Study Solution has taken certain sustainability actions for its market places. One of significant examples in this regard is the Business's marketing method related to schools. The business markets only low calories and healthy beverages choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The company has actually increased its research and advancement spending plan and has introduced an army of health researchers to design specific healthy items.

Ecological Sustainability

In this regard, the company committed to minimize its product packaging by millions of tones to avoid high quantity of wastes. The company has committed to minimize greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it might be identified that the business has actually taken several steps towards human and environmental sustainability. These steps are still not enough to attain the desired commercial development and to lower the criticism over the social responsibility of Case Study Help.

Alternatives

Specific long term tactical alternatives could be derived for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the option would allow the company to accomplish its objective of prospective growth and reduce the criticism over the company. Additionally, the options might be evaluated on the basis of the time frame that would be taken by an alternative to be carried out in addition to the cost and risks connected to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that Casas Bahia Marketing To The Poor Case Study Analysis might take is to introduce a brand-new line of product associated with healthy food and beverages. The company has actually currently introduced certain heath related brands, however, the number of these brand names in its portfolio is not possible to minimize the criticism and accomplish potential development. Therefore, the business should introduce a vast array of healthier products by utilizing its considerable research study and development expenditures. The benefits and drawbacks associated with the intro of a healthy product line in the portfolio are given below:

Pros:

• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty by compensation of the dangerous items with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. consumers might not like the taste and may decline the much healthier products due to the addicting nature of hazardous products.
• The dangerous products in the product portfolio may make the incorporation of healthy items fail to decrease criticism.
• Substantial cost of research and advancement required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the possible growth and minimize the criticism is to get the health related business at a high level. Investment in these type of companies would permit Casas Bahia Marketing To The Poor Case Study Solution to present a large range of much healthier items within a short time duration with no need of significant research and development expenditures. The advantages and disadvantages associated with alternative 3 are given listed below:

Pros:

• Conserving of substantial amount of research study and development expenses for new item advancement.
• Incorporation of brand-new products within 2 years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social responsibility by payment of the harmful items with healthy items.

Cons:

• The acquisition may not prove to change the image of Casas Bahia Marketing To The Poor Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addicting nature of hazardous products.
• The dangerous items in the item portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Casas Bahia Marketing To The Poor Case Study Help is to change all of its hazardous products with much healthier items. The replacement of harmful items with healthier products would completely alter the market position of the company and would require a big number of needed steps to be taken.

Pros:

• Change of market position of Casas Bahia Marketing To The Poor Case Study Analysis
• Capability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addictive nature of dangerous products.
• Substantial expense of research study and advancement needed to construct new healthy items.
• Employee might resist over the change in the business model and business method.
• Number of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the present industry scenario, Casas Bahia Marketing To The Poor Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to conserve of big amount of research and advancement expenses for new item advancement. Along with it, acquisitions would allow incorporation of brand-new products within 2 years in addition to the capability to target large number of customers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would need huge amount of financial investment funds. The organizations may not be able to decrease the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, company could prove to be successful in attaining the targets.

This Casas Bahia Marketing To The Poor case study is writen by : Vivek Gupta

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