Cummins India Consumer Driven Modularization Strategy Case Study Analysis

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Cummins India Consumer Driven Modularization Strategy Case Help

Cummins India Consumer Driven Modularization Strategy Case Study Solution is a popular name of a New York based, world's leading company in the food and drink market. Case Study Solution is a leading brand name in convenient treats, foods and beverages with its existence in about 200 nations. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the product at everywhere locations. The company is doing efforts to make product development as its new source of competitive benefit.

The report consists of a deep analysis of various elements of the social duties of significant companies in the food and beverage market in basic, and Case Help in particular. It also supplies an analysis of the growing health and environmental problems including weight problems, cardiovascular disease, ecological devastation and so on in the Western countries and the role of the business in the food and drink industry to deal with these concerns. The report likewise offers an evaluation of the extent of sustainability and CSR in the Cummins India Consumer Driven Modularization Strategy Case Study Solution's business strategy together with the determination of how Case Study Solution creates value for its customers. The report likewise supplies specific tactical alternatives for business to integrate the criticism over its social responsibility with particular suggestions and an execution plan.

Issues Recognition

Case Study Analysis had actually taken particular crucial steps regarding the ecological impacts of its products, but, these actions are not enough to end up the criticism over the business's obligation towards social and ecological issues. This is required to take certain strategic steps to change the market position of its particular famous brand names and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and beverage companies should use their power to move the customer taste towards much healthier products to remove the restraints in the growth of food market.

Vital Analysis

For the couple of decades, customer food patterns have actually been altered dramatically. The shift from the use of natural food to manufactured food has actually extremely impacted the health of the customers. Despite of the discovery of contemporary health methods, the overall health of people in couple of decades have been extremely affected. Currently about 1 billion of the people In US are overweight and a minimum of 300 countless them have obesity. Children also facing the problem of weight problems. The ratios of weight problems in 1980s are rather different from the current ratios. Despite of discovery of health techniques and contemporary methods to manage weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information related to the health problems with the incorporation of made food in the market describe the frequency of the health concerns related to food system. These concerns are indirectly the outcome of different practices of the food and drink business for producing worth for their customers.

Worth Creation at Cummins India Consumer Driven Modularization Strategy Case Study Help

Cummins India Consumer Driven Modularization Strategy Case Study Analysis being a giant company in the food and drink industry, offers high worth to its consumers by various means. Worth creation in the food and beverage market is done through 2 ways i.e. taste and availability of the item. Case Study Solution has a competitive benefit in offering its products everywhere globally. Its marketing capability makes it able to target a big base of customers. The company is presented in about 200 countries with a large number of well-known international brands. The everywhere presence of the business products offers high value to customers.

Moreover, the company produces worth for its customers by methods of offering large number of yummy food products consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the customer's brain. The Cummins India Consumer Driven Modularization Strategy Case Study Help in addition to other giant food and drinks business create worth for its customers by manipulating these components in its items. Case Study Help along with other huge companies is interested in finding ways to increase the consumer value from its items through making use of the vulnerability.

Together with it, the business likewise produces value by means of integrating the healthy point in its items. The company has done certain efforts in order to provide healthy products and lower the share of Cummins India Consumer Driven Modularization Strategy Case Study Help in general ecological destruction. Case Study Solution has taken certain actions connected to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and dedications connected to Case Study Help products, marketplace and the neighborhood.

All of these methods have actually been successful at developing value for the company customers. These ways have likewise lead to the increased environmental concerns and the criticism over the business's function in increasing health and ecological challenges. The incorporation of active ingredients like salt, fat and sugar in the business items for creating consumer value deals with high quantity of criticism. These components are the primary cause of certain deadly diseases in human including obesity, diabetes, cardiovascular disease etc. Increasing health associated problems have actually raised the criticism for Cummins India Consumer Driven Modularization Strategy Case Study Help.

Positive Role of Major Food and Drink Companies in Dealing With Social and Ecological Expenses Connected With the Market

Major food and beverage companies consisting of Cummins India Consumer Driven Modularization Strategy Case Study Analysis etc. can play a constructive function in resolving social and eco-friendly expenses associated with the market. The eco-friendly costs related to food and beverage industry consist of the environmental devastation due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a big threat to the presence of humankind in future.

Major cause of these ecological changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage business. Food and drink companies should play a positive role in resolving these issues to remove their development restrictions related to the criticism from the ecological neighborhoods.

The companies ought to avoid usage of nitrogen fertilizers and should search out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly costs there are particular social costs associated with the food and beverage industry which must be addressed by the huge food and beverage companies to accomplish the market growth and to prevent the criticism from the environmental neighborhoods. Social expenses connected with the market consists of the increasing health issues associated with obesity, heart disease, diabetes etc. The giant companies might play a positive function in dealing with these problems.

The business could move towards more healthy items by lowering the amount of poisonous substances in their processed foods i.e. dioxin, which could result in fatal human diseases. Together with it, the business should use more nutritious active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies could likewise do efforts to move consumer tastes towards healthy products as they have controlled the customer taste for couple of decades. In this way the giant food and drink companies could play a positive role in attending to social and eco-friendly expenses associated with the market.

Assessment of Sustainability at Cummins India Consumer Driven Modularization Strategy Case Study Analysis

There was a possible shift in the business method and objectives at Case Study Help. The brand-new CEO was concentrated on buying healthier products for achieving sustainable growth for the business together with supplying healthier future for the people and the world both. Under the brand-new vision, the motto of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to present various healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the products of Quake Oats consisted of numerous components which were dangerous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Cummins India Consumer Driven Modularization Strategy Case Study Solution has actually taken particular sustainability steps for its market places. One of significant examples in this regard is the Company's marketing strategy associated to schools. The business markets only low calories and healthy drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting brand-new and healthy products in its portfolio. The business has increased its research and advancement spending plan and has actually presented an army of health researchers to design certain healthy products.

Ecological Sustainability

In this regard, the company dedicated to reduce its packaging by millions of tones to prevent high quantity of wastes. The business has actually committed to minimize greenhouse gas emissions along with the accomplishment of performance in the energy use.

On the basis of above analysis, it might be determined that the business has taken a number of actions towards human and environmental sustainability. These actions are still not sufficient to attain the preferred industrial growth and to reduce the criticism over the social duty of Case Study Help.

Alternatives

Particular long term tactical options could be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the option would allow the business to achieve its goal of prospective development and lower the criticism over the company. The options could be evaluated on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and threats related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The primary step that Cummins India Consumer Driven Modularization Strategy Case Study Help might take is to present a new line of product related to healthy food and beverages. Although, the business has actually already introduced specific heath associated brand names, however, the variety of these brand names in its portfolio is not potential to lower the criticism and accomplish potential development. The business ought to introduce a wide range of much healthier products by utilizing its substantial research study and development expenses. The benefits and drawbacks associated with the introduction of a healthy line of product in the portfolio are given below:

Pros:

• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social duty by compensation of the harmful items with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addictive nature of dangerous products.
• The harmful products in the item portfolio may make the incorporation of healthy items fail to lower criticism.
• Substantial expense of research and development needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the possible growth and reduce the criticism is to get the health associated companies at a high level. Financial investment in these type of companies would allow Cummins India Consumer Driven Modularization Strategy Case Study Solution to introduce a large range of much healthier items within a brief time duration with no requirement of substantial research study and advancement expenses. The advantages and disadvantages associated with alternative 3 are offered listed below:

Pros:

• Saving of huge quantity of research study and advancement expenses for new item development.
• Incorporation of brand-new items within 2 years.
• Capability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social responsibility by payment of the hazardous products with healthy products.

Cons:

• The acquisition might not show to change the image of Cummins India Consumer Driven Modularization Strategy Case Study Solution as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the much healthier items due to the addictive nature of dangerous items.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Cummins India Consumer Driven Modularization Strategy Case Study Analysis is to change all of its dangerous items with much healthier items. The replacement of harmful products with much healthier items would entirely alter the market position of the business and would need a large number of necessary actions to be taken.

Pros:

• Change of market position of Cummins India Consumer Driven Modularization Strategy Case Study Help
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addictive nature of hazardous items.
• Substantial expense of research and development required to develop new healthy items.
• Worker might resist over the modification in business design and business method.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the company and the present industry scenario, Cummins India Consumer Driven Modularization Strategy Case Study Help is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of big amount of research study and advancement expenses for new product advancement. In addition to it, acquisitions would permit incorporation of brand-new products within two years together with the ability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would need big amount of financial investment funds. The organizations may not be able to decrease the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing projects, Cummins India Consumer Driven Modularization Strategy Case Study Analysis could prove to be effective in accomplishing the targets.

This Cummins India Consumer Driven Modularization Strategy case study is writen by : Vivek Gupta

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