Glaceau Marketing Vitaminwater Case Study Help

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Glaceau Marketing Vitaminwater Case Analysis

Glaceau Marketing Vitaminwater Case Study Analysis is a widely known name of a New york city based, world's leading organization in the food and drink industry. Case Study Help is a prominent brand in convenient treats, foods and beverages with its presence in about 200 nations. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the item at everywhere locations. The business is doing efforts to make item advancement as its new source of competitive benefit.

The report includes a deep analysis of different elements of the social obligations of significant companies in the food and drink industry in general, and Case Help in specific. It also supplies an analysis of the growing health and ecological issues including weight problems, cardiovascular disease, ecological devastation etc. in the Western countries and the role of the business in the food and beverage market to address these problems. The report likewise supplies an assessment of the degree of sustainability and CSR in the Glaceau Marketing Vitaminwater Case Study Help's organisation method in addition to the determination of how Case Study Solution develops value for its consumers. Furthermore, the report also provides specific strategic options for Case Solution to incorporate the criticism over its social duty with certain recommendations and an implementation plan.

Problems Identification

Case Study Help had taken certain essential actions regarding the environmental effects of its items, but, these actions are not enough to end up the criticism over the business's obligation towards social and ecological concerns. This is required to take specific strategic actions to change the market position of its certain popular brands and present Case Study Help as a business producing healthy products in the market. In this regard, business and other food and beverage companies ought to utilize their power to shift the consumer taste towards healthier items to get rid of the restrictions in the growth of food industry.

Crucial Analysis

For the few years, consumer food patterns have actually been altered considerably. The shift from using healthy food to made food has highly affected the health of the customers. Despite of the discovery of modern health strategies, the overall health of people in couple of years have actually been highly impacted. Presently about 1 billion of individuals In US are overweight and a minimum of 300 million of them have obesity. Kids also facing the issue of obesity. The ratios of obesity in 1980s are quite different from the existing ratios. Despite of discovery of health methods and modern ways to manage obesity and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of manufactured food in the market discuss the occurrence of the health concerns connected to food system. These issues are indirectly the outcome of numerous practices of the food and beverage companies for producing value for their customers.

Worth Production at Glaceau Marketing Vitaminwater Case Study Solution

Glaceau Marketing Vitaminwater Case Study Solution being a huge business in the food and drink market, offers high worth to its consumers by numerous ways. Worth development in the food and drink industry is done through 2 ways i.e. taste and availability of the item. Case Study Help has a competitive advantage in supplying its items far and wide globally. Its marketing ability makes it able to target a large base of consumers. The business is presented in about 200 countries with a large number of popular worldwide brands. The far and wide presence of the company items offers high value to consumers.

The company develops value for its customers by means of offering big number of tasty food products including salt, fat and sugar, which are the ingredients that are directly connected with the psychological core of the consumer's brain. The Glaceau Marketing Vitaminwater Case Study Help in addition to other huge food and beverages companies produce value for its customers by controling these active ingredients in its items. Case Study Solution together with other huge companies is interested in finding ways to increase the consumer value from its products through exploiting the vulnerability.

In addition to it, the business likewise develops worth by means of integrating the healthy point in its items. The company has actually done particular efforts in order to offer healthy products and lower the share of Glaceau Marketing Vitaminwater Case Study Solution in total ecological destruction. Case Study Solution has actually taken certain actions connected to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and commitments connected to Case Study Analysis items, market and the neighborhood.

All of these methods have actually been effective at creating worth for the Case Study Solution customers. Increasing health associated issues have actually raised the criticism for Case Study Help.

Constructive Function of Major Food and Drink Business in Dealing With Social and Ecological Costs Connected With the Industry

Significant food and beverage companies including Glaceau Marketing Vitaminwater Case Study Help and so on can play a constructive role in attending to social and environmental expenses associated with the market. The eco-friendly costs related to food and drink market consist of the environmental destruction due to the influx of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which could be a huge hazard to the existence of mankind in future.

Major cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. For that reason, food and beverage business ought to play a positive role in attending to these issues to remove their growth restraints related to the criticism from the environmental neighborhoods.

In order to attend to these problems, the business could either minimize their usage of nitrogen rich ingredients or take particular actions to decrease the quantity of nitrogen in the total environment. The companies ought to prevent use of nitrogen fertilizers and should search out the products of those farmers that do not utilize fertilizers for their crop. The business might also invest in reducing greenhouse gas emissions worldwide. For example, the business might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Along with the eco-friendly expenses there are certain social expenses associated with the food and beverage market which should be addressed by the giant food and beverage business to attain the market development and to prevent the criticism from the ecological communities. Social expenses related to the market includes the increasing health concerns connected to weight problems, heart problem, diabetes and so on. The giant companies might play a constructive function in resolving these problems.

The business might move towards healthier items by decreasing the amount of harmful substances in their processed foods i.e. dioxin, which could lead to fatal human illness. In addition to it, the companies must use more nutritious ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The business might likewise do efforts to shift consumer tastes towards healthy products as they have actually managed the consumer taste for few years. In this way the giant food and drink business might play a constructive role in resolving social and environmental expenses connected to the market.

Examination of Sustainability at Glaceau Marketing Vitaminwater Case Study Analysis

There was a prospective shift in the corporate technique and goals at Case Study Help. The new CEO was concentrated on buying healthier items for achieving sustainable growth for the business along with offering healthier future for individuals and the world both. Under the new vision, the motto of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed certain objectives and dedications related to human sustainability and the environmental sustainability. Glaceau Marketing Vitaminwater Case Study Solution got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce different much healthier items in its portfolio. However, despite of being considered a Case Study Solution's healthy brand name, the items of Quaker Oats contained several active ingredients which were harmful to health. These harmful active ingredients were not promoted which have ended up being the base for criticism over the healthy brand names of Glaceau Marketing Vitaminwater Case Study Help.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Glaceau Marketing Vitaminwater Case Study Analysis has taken specific sustainability actions for its market locations. One of major examples in this regard is the Business's marketing strategy related to schools. The business markets just low calories and healthy beverages options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting brand-new and healthy items in its portfolio. The company has increased its research study and development spending plan and has actually presented an army of health scientists to design particular healthy items.

Environmental Sustainability

In addition to the human sustainability, Glaceau Marketing Vitaminwater Case Study Analysis has taken several steps towards environmental sustainability. The business has devoted to numerous objectives related to water, land, product packaging, climate change and community. In this regard, the company devoted to lower its product packaging by millions of tones to prevent high amount of wastes. The business has actually devoted to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. business has also tried certain philanthropic activities consisting of a commitment to provide safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be identified that the business has actually taken numerous actions towards human and environmental sustainability. These actions are still not adequate to accomplish the desired commercial development and to minimize the criticism over the social obligation of Case Study Solution.

Alternatives

Certain long term strategic alternatives might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would make it possible for the company to attain its objective of prospective development and lower the criticism over the company. Furthermore, the options might be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the expense and risks connected to the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The very first action that Glaceau Marketing Vitaminwater Case Study Help might take is to present a new item line related to healthy food and beverages. The business must present a broad variety of healthier items by using its significant research and advancement expenses.

Pros:

• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social responsibility by compensation of the hazardous products with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the healthier items due to the addictive nature of dangerous items.
• The hazardous items in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Big expense of research and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the possible development and reduce the criticism is to acquire the health associated business at a high level. Financial investment in these kind of business would allow Glaceau Marketing Vitaminwater Case Study Help to present a big range of healthier products within a short time period with no need of substantial research and development expenditures. The advantages and disadvantages associated with alternative 3 are provided listed below:

Pros:

• Saving of huge amount of research and advancement costs for brand-new product development.
• Incorporation of brand-new products within 2 years.
• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty by settlement of the harmful products with healthy items.

Cons:

• The acquisition may not prove to change the image of Glaceau Marketing Vitaminwater Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addictive nature of harmful items.
• The harmful products in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Glaceau Marketing Vitaminwater Case Study Help is to change all of its harmful products with much healthier products. This might be a big shift in business method and the business model at business. The replacement of harmful products with healthier products would totally alter the market position of the business and would need a a great deal of required actions to be taken. The benefits and drawbacks connected to alternative 3 are offered listed below:

Pros:

• Modification of market position of Glaceau Marketing Vitaminwater Case Study Help
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social duty

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of harmful items.
• Huge cost of research and advancement required to develop brand-new healthy products.
• Employee may resist over the modification in business design and company technique.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the business and the existing market circumstance, Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to conserve of substantial quantity of research study and development expenses for brand-new product advancement. Along with it, acquisitions would enable incorporation of brand-new items within 2 years along with the ability to target large number of consumers.

This Glaceau Marketing Vitaminwater case study is writen by : Vivek Gupta

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