Haldirams Group Seeking The Right Marketing Mix Case Study Solution

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Haldirams Group Seeking The Right Marketing Mix Case Help

Haldirams Group Seeking The Right Marketing Mix Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and beverage industry. Case Study Analysis is a leading brand name in practical snacks, foods and drinks with its existence in about 200 countries. Significant brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the product at everywhere places. The business is doing efforts to make item advancement as its new source of competitive advantage.

The report includes a deep analysis of different elements of the social duties of significant business in the food and beverage industry in general, and Case Help in specific. It likewise supplies an analysis of the growing health and environmental issues including obesity, heart problem, ecological destruction etc. in the Western countries and the role of the business in the food and beverage industry to resolve these issues. The report likewise provides an assessment of the extent of sustainability and CSR in the Haldirams Group Seeking The Right Marketing Mix Case Study Help's business strategy along with the decision of how Case Study Analysis produces value for its customers. The report likewise supplies certain strategic alternatives for business to incorporate the criticism over its social duty with particular recommendations and an implementation strategy.

Concerns Identification

Case Study Solution had taken certain important actions relating to the environmental impacts of its products, however, these actions are not enough to end up the criticism over the company's duty towards social and ecological concerns. This is needed to take certain tactical actions to alter the market position of its particular famous brand names and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and drink companies should utilize their power to move the consumer taste towards healthier items to get rid of the restrictions in the growth of food market.

Crucial Analysis

The shift from the usage of natural food to manufactured food has extremely impacted the health of the consumers. All of the data related to the health problems with the incorporation of produced food in the market discuss the prevalence of the health concerns related to food system. These issues are indirectly the result of numerous practices of the food and drink companies for producing value for their consumers.

Value Creation at Haldirams Group Seeking The Right Marketing Mix Case Study Analysis

Haldirams Group Seeking The Right Marketing Mix Case Study Help being a giant company in the food and drink market, provides high value to its customers by numerous means. Worth development in the food and drink market is done through two methods i.e. taste and availability of the product. Case Study Help has a competitive advantage in offering its products everywhere worldwide. Its marketing ability makes it able to target a large base of customers. The business exists in about 200 nations with a a great deal of well-known global brands. The far and wide presence of the company products offers high value to customers.

The business develops value for its consumers by means of offering large number of delicious food products including salt, fat and sugar, which are the ingredients that are directly connected with the emotional core of the customer's brain. The Haldirams Group Seeking The Right Marketing Mix Case Study Help together with other giant food and drinks companies produce value for its customers by controling these ingredients in its products. Case Study Analysis along with other huge companies has an interest in finding ways to increase the customer worth from its products through making use of the vulnerability.

Together with it, the company also develops value by methods of incorporating the healthy point in its items. The company has done particular efforts in order to provide healthy products and minimize the share of Haldirams Group Seeking The Right Marketing Mix Case Study Help in general ecological destruction. Case Study Analysis has actually taken certain steps related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic objectives and commitments associated with Case Study Analysis products, market and the community.

All of these means have actually succeeded at producing value for the company consumers. These means have likewise lead to the increased environmental issues and the criticism over the business's role in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the business items for developing consumer value faces high quantity of criticism. These components are the primary cause of certain lethal illness in human consisting of weight problems, diabetes, heart diseases etc. Increasing health associated issues have actually raised the criticism for Haldirams Group Seeking The Right Marketing Mix Case Study Solution.

Positive Role of Significant Food and Drink Business in Dealing With Social and Ecological Expenses Connected With the Market

Indeed, significant food and beverage business including business, and so on can play an useful role in dealing with social and environmental expenses related to the market. The ecological expenses related to food and drink market consist of the ecological devastation due to the influx of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which might be a huge hazard to the presence of humankind in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and beverage companies. For that reason, food and beverage business ought to play an useful role in attending to these issues to eliminate their development restrictions related to the criticism from the ecological neighborhoods.

In order to address these problems, the companies could either reduce their usage of nitrogen abundant active ingredients or take certain actions to minimize the amount of nitrogen in the overall environment. The companies should prevent usage of nitrogen fertilizers and must seek the items of those farmers that do not use fertilizers for their crop. Additionally, the business could also invest in lowering greenhouse gas emissions worldwide. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the ecological expenses there are particular social costs related to the food and drink market which should be attended to by the huge food and beverage business to attain the market growth and to prevent the criticism from the environmental neighborhoods. Social costs associated with the market consists of the increasing health problems related to weight problems, heart disease, diabetes etc. The giant companies could play a constructive function in resolving these concerns.

The companies might move towards healthier items by decreasing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in lethal human diseases. In addition to it, the business should use more healthy components rather than derivatives of Corn and Soy to increase number of calories from their products. The companies could likewise do efforts to move consumer tastes towards healthy products as they have controlled the consumer taste for few decades. In this method the huge food and beverage business could play a constructive role in resolving social and environmental expenses associated with the industry.

Evaluation of Sustainability at Haldirams Group Seeking The Right Marketing Mix Case Study Solution

There was a possible shift in the corporate method and goals at Case Study Help. The brand-new CEO was focused on buying much healthier items for attaining sustainable development for the company along with providing healthier future for the people and the world both. Under the new vision, the motto of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed particular goals and commitments related to human sustainability and the environmental sustainability. Haldirams Group Seeking The Right Marketing Mix Case Study Solution got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce different healthier items in its portfolio. However, despite of being considered a Case Study Help's healthy brand name, the items of Quake Oats contained a number of components which were harmful to health. These harmful active ingredients were not marketed which have become the base for criticism over the healthy brand names of Haldirams Group Seeking The Right Marketing Mix Case Study Analysis.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Haldirams Group Seeking The Right Marketing Mix Case Study Analysis has taken certain sustainability actions for its market locations. Among major examples in this regard is the Company's marketing method related to schools. The business markets only low calories and nutritious drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy items in its portfolio. The business has actually increased its research study and development budget and has actually introduced an army of health scientists to design specific healthy items.

Environmental Sustainability

Together with the human sustainability, Haldirams Group Seeking The Right Marketing Mix Case Study Help has taken a number of steps towards environmental sustainability. The business has dedicated to various objectives related to water, land, product packaging, climate modification and neighborhood. In this regard, the company devoted to minimize its product packaging by millions of tones to avoid high amount of wastes. Moreover, the company has devoted to decrease greenhouse gas emissions together with the achievement of performance in the energy usage. company has likewise tried certain humanitarian activities consisting of a dedication to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it could be determined that the company has actually taken a number of actions towards human and ecological sustainability. These actions are still not enough to attain the desired industrial development and to minimize the criticism over the social duty of Case Study Help.

Alternatives

Specific long term strategic alternatives might be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the option would allow the company to attain its goal of prospective development and decrease the criticism over the business. Additionally, the options could be evaluated on the basis of the time frame that would be taken by an alternative to be executed together with the cost and dangers related to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first action that Haldirams Group Seeking The Right Marketing Mix Case Study Solution might take is to present a brand-new item line related to healthy food and drinks. The company needs to introduce a large range of much healthier products by using its substantial research and development expenses.

Pros:

• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social obligation by settlement of the dangerous products with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addicting nature of dangerous items.
• The dangerous items in the item portfolio may make the incorporation of healthy products stop working to lower criticism.
• Huge expense of research and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to attain the prospective growth and reduce the criticism is to acquire the health associated companies at a high level. Investment in these type of business would enable Haldirams Group Seeking The Right Marketing Mix Case Study Solution to present a big variety of much healthier items within a short time duration without any need of substantial research study and development expenditures. The advantages and disadvantages associated with alternative 3 are provided below:

Pros:

• Saving of huge amount of research and advancement costs for new product advancement.
• Incorporation of new products within two years.
• Ability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social duty by compensation of the harmful products with healthy items.

Cons:

• The acquisition may not prove to alter the image of Haldirams Group Seeking The Right Marketing Mix Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addicting nature of harmful items.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Haldirams Group Seeking The Right Marketing Mix Case Study Analysis is to change all of its harmful items with healthier items. The replacement of harmful items with healthier items would entirely alter the market position of the company and would require a large number of required steps to be taken.

Pros:

• Change of market position of Haldirams Group Seeking The Right Marketing Mix Case Study Solution
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addicting nature of harmful products.
• Big expense of research and advancement required to develop brand-new healthy items.
• Staff member might resist over the modification in business model and company method.
• Variety of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the present market circumstance, Case Study Solution is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of big amount of research study and development costs for new product development. Along with it, acquisitions would enable incorporation of brand-new products within 2 years along with the ability to target large number of customers.

This Haldirams Group Seeking The Right Marketing Mix case study is writen by : Vivek Gupta

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