Hondas Marketing Strategies In India Case Study Help

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Hondas Marketing Strategies In India Case Solution

Hondas Marketing Strategies In India Case Study Help is a widely known name of a New york city based, world's leading company in the food and beverage market. Case Study Solution is a prominent brand name in hassle-free treats, foods and drinks with its presence in about 200 nations. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the product at far and wide locations. Additionally, the business is doing efforts to make product development as its brand-new source of competitive benefit.

The report consists of a deep analysis of numerous elements of the social responsibilities of major companies in the food and drink market in basic, and business in particular. The report likewise offers an evaluation of the level of sustainability and CSR in the Hondas Marketing Strategies In India Case Study Analysis's service method along with the decision of how Case Study Help creates value for its consumers.

Problems Identification

Case Study Solution had taken certain important actions concerning the environmental effects of its items, however, these steps are not enough to end up the criticism over the company's obligation towards social and ecological concerns. This is required to take particular tactical actions to change the market position of its specific popular brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, company and other food and drink companies need to utilize their power to shift the consumer taste towards much healthier items to get rid of the restraints in the development of food market.

Crucial Analysis

The shift from the usage of natural food to produced food has highly affected the health of the customers. All of the data related to the health concerns with the incorporation of made food in the market describe the frequency of the health concerns related to food system. These concerns are indirectly the outcome of various practices of the food and beverage business for developing worth for their customers.

Value Development at Hondas Marketing Strategies In India Case Study Solution

Hondas Marketing Strategies In India Case Study Analysis being a giant company in the food and drink market, supplies high worth to its consumers by various methods. Value development in the food and drink industry is done through 2 ways i.e. taste and accessibility of the item. Case Study Analysis has a competitive benefit in offering its products far and wide internationally. Its marketing capability makes it able to target a large base of customers. The business is presented in about 200 nations with a large number of famous global brand names. The far and wide presence of the business items provides high worth to consumers.

Moreover, the business creates worth for its consumers by means of providing a great deal of delicious food products including salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The Hondas Marketing Strategies In India Case Study Analysis together with other huge food and drinks companies produce worth for its consumers by controling these ingredients in its products. Case Study Analysis along with other giant companies is interested in discovering ways to increase the customer worth from its products through exploiting the vulnerability.

Along with it, the business also produces worth by methods of integrating the healthy point in its products. The company has actually done particular efforts in order to provide healthy products and decrease the share of Hondas Marketing Strategies In India Case Study Analysis in total environmental devastation. Case Study Analysis has actually taken particular steps connected to the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and commitments related to Case Study Solution products, marketplace and the community.

All of these means have been successful at producing worth for the Case Study Solution consumers. Increasing health related concerns have actually raised the criticism for Case Study Help.

Useful Function of Major Food and Drink Companies in Addressing Social and Ecological Costs Associated with the Market

Major food and drink business including Hondas Marketing Strategies In India Case Study Solution etc. can play a constructive function in resolving social and environmental costs associated with the market. The environmental costs associated with food and drink industry consist of the ecological destruction due to the influx of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which could be a big threat to the presence of mankind in future.

Significant cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. Food and drink companies need to play a positive function in resolving these concerns to eliminate their development restraints related to the criticism from the environmental communities.

In order to deal with these problems, the companies might either minimize their use of nitrogen rich components or take particular steps to reduce the amount of nitrogen in the overall environment. The companies ought to prevent use of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The companies might also invest in reducing greenhouse gas emissions worldwide. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the environmental expenses there are certain social expenses connected with the food and beverage industry which need to be addressed by the huge food and drink business to achieve the industry development and to prevent the criticism from the ecological neighborhoods. Social expenses connected with the industry includes the increasing health problems connected to obesity, heart disease, diabetes etc. The huge companies could play an useful function in resolving these issues.

The companies could move towards more healthy items by lowering the quantity of poisonous compounds in their processed foods i.e. dioxin, which could lead to fatal human diseases. Together with it, the companies need to utilize more nutritious components instead of derivatives of Corn and Soy to increase variety of calories from their products. The business might likewise do efforts to move consumer tastes towards healthy products as they have controlled the consumer taste for couple of decades. In this method the giant food and beverage companies could play an useful function in addressing social and environmental expenses related to the market.

Assessment of Sustainability at Hondas Marketing Strategies In India Case Study Help

There was a possible shift in the corporate strategy and objectives at Case Study Analysis. The new CEO was focused on investing in healthier items for accomplishing sustainable development for the business along with providing much healthier future for the people and the world both. Under the brand-new vision, the motto of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce various healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the products of Quaker Oats consisted of a number of active ingredients which were hazardous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Hondas Marketing Strategies In India Case Study Solution has taken certain sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and healthy beverages choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has increased its research and advancement budget plan and has actually introduced an army of health scientists to create certain healthy products.

Environmental Sustainability

Along with the human sustainability, Hondas Marketing Strategies In India Case Study Help has actually taken numerous actions towards environmental sustainability. The company has dedicated to various goals connected to water, land, product packaging, environment change and community. In this regard, the company devoted to lower its product packaging by millions of tones to prevent high quantity of wastes. Moreover, the business has devoted to reduce greenhouse gas emissions together with the accomplishment of performance in the energy usage. business has actually also tried particular humanitarian activities consisting of a commitment to supply safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be identified that the company has taken numerous steps towards human and ecological sustainability. These actions are still not sufficient to accomplish the wanted commercial development and to reduce the criticism over the social duty of Case Study Help.

Alternatives

Particular long term tactical options might be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would allow the company to achieve its objective of prospective growth and lower the criticism over the business. The options might be assessed on the basis of the time frame that would be taken by an option to be carried out along with the expense and risks related to the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first action that Hondas Marketing Strategies In India Case Study Solution could take is to present a brand-new item line related to healthy food and beverages. The company should present a wide range of healthier items by utilizing its significant research and advancement expenditures.

Pros:

• Ability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social duty by settlement of the hazardous items with healthy products.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of hazardous products.
• The harmful items in the item portfolio might make the incorporation of healthy products fail to lower criticism.
• Substantial expense of research and advancement required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the potential development and minimize the criticism is to get the health associated business at a high level. Financial investment in these kind of business would enable Hondas Marketing Strategies In India Case Study Help to introduce a large range of healthier products within a short time period without any need of considerable research and development expenditures. The benefits and drawbacks connected to alternative 3 are provided below:

Pros:

• Saving of huge quantity of research and advancement expenses for new product advancement.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy products.

Cons:

• The acquisition might not show to change the image of Hondas Marketing Strategies In India Case Study Solution as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the new products in the market i.e. customers may not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• The harmful items in the product portfolio might make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Hondas Marketing Strategies In India Case Study Analysis is to change all of its hazardous products with healthier products. This might be a huge shift in the business strategy and the business design at company. The replacement of hazardous products with much healthier items would completely change the market position of the business and would require a large number of essential actions to be taken. The advantages and disadvantages connected to alternative 3 are given below:

Pros:

• Change of market position of Hondas Marketing Strategies In India Case Study Solution
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addictive nature of hazardous items.
• Big expense of research and advancement required to develop brand-new healthy items.
• Staff member might withstand over the change in business design and organisation method.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the business and the present market situation, Case Study Solution is advised to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to save of huge amount of research study and development costs for new item advancement. Along with it, acquisitions would permit incorporation of new products within 2 years along with the ability to target big number of customers.

This Hondas Marketing Strategies In India case study is writen by : Vivek Gupta

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