I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Help

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I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Solution

I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink industry. company is a leading brand name in practical treats, foods and drinks with its presence in about 200 countries.

The report consists of a deep analysis of different aspects of the social obligations of major business in the food and drink market in general, and business in specific. The report also provides an evaluation of the level of sustainability and CSR in the I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Solution's business method along with the decision of how Case Study Help creates value for its consumers.

Concerns Identification

The giant food and drink business was going through a criticism over its obligation towards different social and ecological issues consisting of; obesity, heart problem, environmental destruction etc. These criticisms lead, to rethink about the corporate method of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Analysis. The Vivek Gupta has actually recognized that the overall society, the way of life of people and the people at whole have actually been altered now. In this scenario with increasing trends towards healthier products and the increasing ecological issues, Case Study Solution needs to alter its direction towards much healthier products. business had actually taken specific essential steps regarding the environmental effects of its products, however, these actions are not enough to end up the criticism over the company's obligation towards social and eco-friendly concerns. The required to take specific tactical steps to alter the market position of its particular famous brands and present Online Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Solution and other food and drink companies should use their power to move the customer taste towards much healthier products to eliminate the restraints in the development of food market.

Important Analysis

For the couple of years, customer food patterns have actually been altered dramatically. The shift from the use of natural food to manufactured food has extremely affected the health of the consumers. Despite of the discovery of contemporary health methods, the total health of people in few years have actually been extremely impacted. Currently about 1 billion of individuals In US are overweight and a minimum of 300 million of them have weight problems. Children likewise facing the problem of obesity. The ratios of obesity in 1980s are quite various from the existing ratios. Despite of discovery of health techniques and contemporary methods to manage weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the data associated with the health problems with the incorporation of manufactured food in the market discuss the prevalence of the health problems associated with food system. These issues are indirectly the result of numerous practices of the food and beverage companies for developing value for their consumers.

Value Creation at I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Solution

I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Analysis being a huge company in the food and drink market, supplies high worth to its customers by different means. Case Study Solution has a competitive advantage in supplying its items far and large worldwide. The company is presented in about 200 countries with a big number of popular global brands.

The company creates value for its consumers by means of providing big number of delicious food items consisting of salt, fat and sugar, which are the components that are straight linked with the psychological core of the customer's brain. The I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Solution in addition to other huge food and drinks business develop value for its customers by manipulating these active ingredients in its products. Case Study Analysis along with other huge business has an interest in discovering ways to increase the customer value from its items through exploiting the vulnerability.

Along with it, the business also develops worth by means of integrating the healthy point in its items. The business has done particular efforts in order to provide healthy items and minimize the share of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Analysis in overall ecological devastation. Case Study Solution has taken certain actions related to the sustainability of people and environment including the 2009 statement of the enthusiastic goals and commitments connected to Case Study Solution products, marketplace and the neighborhood.

All of these means have actually achieved success at producing worth for the business consumers. These ways have likewise lead to the increased environmental issues and the criticism over the business's role in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the company products for producing customer worth deals with high amount of criticism. These ingredients are the main reason for particular fatal diseases in human including weight problems, diabetes, cardiovascular disease etc. Increasing health related issues have raised the criticism for I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Help.

Constructive Function of Significant Food and Beverage Business in Resolving Social and Ecological Costs Connected With the Market

Certainly, major food and beverage business consisting of business, and so on can play an useful function in addressing social and ecological expenses associated with the industry. The environmental costs related to food and drink industry consist of the ecological destruction due to the increase of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a big danger to the existence of mankind in future.

Significant cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Food and drink companies must play a positive function in attending to these concerns to remove their growth constraints related to the criticism from the environmental communities.

The business ought to avoid use of nitrogen fertilizers and must search out the products of those farmers that do not utilize fertilizers for their crop. The business might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the eco-friendly costs there are specific social costs associated with the food and beverage market which must be attended to by the huge food and drink companies to accomplish the market development and to avoid the criticism from the environmental communities. Social costs connected with the industry includes the increasing health issues connected to weight problems, cardiovascular disease, diabetes etc. The giant business could play a constructive role in attending to these concerns.

The companies could move towards more healthy items by reducing the quantity of harmful compounds in their processed foods i.e. dioxin, which might result in fatal human illness. The business might also do efforts to shift consumer tastes towards healthy products as they have controlled the customer taste for couple of decades.

Evaluation of Sustainability at I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Solution

There was a potential shift in the corporate method and goals at Case Study Help. The brand-new CEO was concentrated on investing in much healthier products for achieving sustainable growth for the business together with supplying much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce different much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the products of Quaker Oats included several components which were dangerous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Help has taken particular sustainability steps for its market locations. One of significant examples in this regard is the Business's marketing method associated to schools. The company markets only low calories and healthy drinks choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The company has actually increased its research and development budget plan and has introduced an army of health scientists to develop specific healthy products.

Ecological Sustainability

In this regard, the company devoted to minimize its packaging by millions of tones to prevent high quantity of wastes. The company has devoted to minimize greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be figured out that the business has taken numerous steps towards human and ecological sustainability. These steps are still not sufficient to attain the wanted commercial growth and to minimize the criticism over the social responsibility of Case Study Help.

Alternatives

Specific long term tactical options could be derived for the company on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would enable the business to accomplish its objective of possible growth and reduce the criticism over the business. Furthermore, the options could be evaluated on the basis of the time frame that would be taken by an option to be carried out in addition to the cost and dangers related to the option

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The initial step that I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Help might take is to present a brand-new product line related to healthy food and drinks. The company has actually currently introduced certain heath related brand names, but, the number of these brands in its portfolio is not possible to lower the criticism and achieve potential development. The company needs to present a wide range of healthier items by using its significant research study and advancement expenditures. The benefits and drawbacks associated with the introduction of a healthy line of product in the portfolio are given below:

Pros:

• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social obligation by payment of the dangerous products with healthy products.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the healthier items due to the addicting nature of hazardous products.
• The harmful items in the item portfolio might make the incorporation of healthy items fail to decrease criticism.
• Big cost of research study and development needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the possible growth and minimize the criticism is to acquire the health associated business at a high level. Investment in these type of companies would enable I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Solution to introduce a large variety of much healthier items within a brief time period with no need of considerable research study and development expenditures. The pros and cons connected to alternative 3 are given listed below:

Pros:

• Saving of huge amount of research study and advancement costs for new item development.
• Incorporation of new products within two years.
• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community development organizations.
• Satisfaction of the social duty by compensation of the harmful items with healthy products.

Cons:

• The acquisition may not show to change the image of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier items due to the addictive nature of dangerous items.
• The hazardous products in the product portfolio might make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Help is to change all of its hazardous products with much healthier items. This could be a big shift in the business strategy and business model at company. The replacement of dangerous products with healthier items would totally change the market position of the company and would need a a great deal of needed actions to be taken. The advantages and disadvantages related to alternative 3 are given listed below:

Pros:

• Modification of market position of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Help
• Ability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the healthier products due to the addicting nature of dangerous items.
• Huge cost of research study and advancement needed to build new healthy products.
• Employee might withstand over the modification in the business design and organisation strategy.
• Variety of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the business and the current market circumstance, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to save of substantial amount of research and development costs for brand-new product development. Along with it, acquisitions would enable incorporation of brand-new items within 2 years along with the ability to target big number of customers.

This I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India case study is writen by : Vivek Gupta

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