Ikeas Global Marketing Strategy Case Study Analysis

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Ikeas Global Marketing Strategy Case Help

Ikeas Global Marketing Strategy Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage industry. company is a leading brand in practical treats, foods and drinks with its presence in about 200 nations.

The report consists of a deep analysis of various aspects of the social duties of major companies in the food and drink industry in general, and business in particular. The report likewise offers an evaluation of the degree of sustainability and CSR in the Ikeas Global Marketing Strategy Case Study Help's service method along with the determination of how Case Study Solution develops value for its customers.

Issues Recognition

Case Study Analysis had taken certain important steps regarding the ecological impacts of its items, however, these steps are not enough to end up the criticism over the business's obligation towards social and environmental issues. This is needed to take specific tactical actions to alter the market position of its particular popular brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, company and other food and beverage companies ought to utilize their power to move the customer taste towards healthier items to remove the restrictions in the growth of food market.

Crucial Analysis

For the couple of years, consumer food patterns have been altered dramatically. The shift from using health food to made food has actually extremely affected the health of the consumers. Despite of the discovery of modern-day health techniques, the general health of people in couple of decades have been extremely affected. Presently about 1 billion of the people In US are obese and at least 300 countless them have obesity. Children also dealing with the issue of obesity. The ratios of weight problems in 1980s are rather different from the current ratios. Despite of discovery of health techniques and modern methods to manage obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of manufactured food in the market discuss the frequency of the health problems connected to food system. These issues are indirectly the result of different practices of the food and beverage companies for developing worth for their consumers.

Value Production at Ikeas Global Marketing Strategy Case Study Analysis

Ikeas Global Marketing Strategy Case Study Help being a giant business in the food and beverage industry, supplies high value to its customers by different methods. Case Study Analysis has a competitive advantage in supplying its products far and large globally. The company is provided in about 200 countries with a large number of well-known international brands.

The company produces value for its customers by means of supplying big number of delicious food items including salt, fat and sugar, which are the components that are straight linked with the emotional core of the consumer's brain. The Ikeas Global Marketing Strategy Case Study Help together with other huge food and drinks companies produce value for its consumers by controling these ingredients in its items. Case Study Help along with other giant business is interested in finding ways to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the company likewise produces value by ways of incorporating the healthy point in its products. The business has done particular efforts in order to provide healthy products and reduce the share of Ikeas Global Marketing Strategy Case Study Solution in overall environmental devastation. Case Study Solution has actually taken certain actions connected to the sustainability of people and environment including the 2009 announcement of the enthusiastic objectives and dedications connected to Case Study Help items, market and the neighborhood.

All of these means have achieved success at developing value for the business customers. However, these methods have likewise cause the increased environmental issues and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of active ingredients like salt, fat and sugar in the business items for creating consumer value deals with high quantity of criticism. These active ingredients are the primary reason for specific lethal illness in human consisting of weight problems, diabetes, heart diseases and so on. Increasing health related issues have actually raised the criticism for Ikeas Global Marketing Strategy Case Study Analysis.

Positive Role of Major Food and Beverage Companies in Addressing Social and Ecological Costs Connected With the Industry

Major food and beverage companies including Ikeas Global Marketing Strategy Case Study Analysis and so on can play a positive role in dealing with social and ecological expenses associated with the market. The eco-friendly costs connected to food and beverage industry include the ecological devastation due to the influx of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a huge hazard to the presence of mankind in future.

Significant cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. Therefore, food and beverage business should play a positive function in resolving these issues to eliminate their growth restraints related to the criticism from the environmental communities.

In order to deal with these issues, the business might either reduce their usage of nitrogen rich components or take specific actions to reduce the quantity of nitrogen in the general environment. The business need to avoid usage of nitrogen fertilizers and need to locate the items of those farmers that do not use fertilizers for their crop. The business might likewise invest in decreasing greenhouse gas emissions worldwide. For example, the business could utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

In addition to the environmental expenses there are certain social expenses associated with the food and beverage market which need to be addressed by the giant food and drink business to achieve the industry development and to avoid the criticism from the environmental communities. Social costs connected with the industry includes the increasing health concerns related to weight problems, heart problem, diabetes etc. The giant business could play a constructive function in attending to these problems.

The companies might move towards healthier items by minimizing the amount of harmful substances in their processed foods i.e. dioxin, which could lead to lethal human diseases. Along with it, the business must utilize more nutritious components rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies might also do efforts to move customer tastes towards healthy products as they have managed the consumer taste for couple of years. In this way the giant food and drink business could play a constructive function in resolving social and eco-friendly expenses related to the market.

Examination of Sustainability at Ikeas Global Marketing Strategy Case Study Solution

There was a prospective shift in the business strategy and objectives at Case Study Solution. The brand-new CEO was concentrated on buying healthier items for accomplishing sustainable growth for the company along with providing much healthier future for individuals and the world both. Under the new vision, the slogan of the business was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to present numerous healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the items of Quake Oats consisted of a number of ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Ikeas Global Marketing Strategy Case Study Solution has taken specific sustainability actions for its market locations. Among major examples in this regard is the Company's marketing strategy associated to schools. The business markets only low calories and nutritious beverages choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy items in its portfolio. The business has actually increased its research study and advancement spending plan and has actually introduced an army of health scientists to design certain healthy products.

Environmental Sustainability

In this regard, the business committed to minimize its packaging by millions of tones to avoid high quantity of wastes. The business has devoted to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be figured out that the business has actually taken several actions towards human and environmental sustainability. However these actions are still not enough to attain the desired industrial growth and to minimize the criticism over the social responsibility of Ikeas Global Marketing Strategy Case Study Analysis.

Alternatives

Specific long term strategic options could be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would make it possible for the business to accomplish its objective of prospective development and minimize the criticism over the business. Additionally, the alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and risks related to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The very first action that Ikeas Global Marketing Strategy Case Study Help might take is to introduce a new item line related to healthy food and drinks. The business ought to present a wide variety of much healthier products by using its substantial research study and advancement expenditures.

Pros:

• Capability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by payment of the harmful items with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addicting nature of dangerous products.
• The hazardous products in the item portfolio might make the incorporation of healthy products fail to reduce criticism.
• Substantial cost of research and advancement required to build new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to attain the potential development and reduce the criticism is to acquire the health related business at a high level. Financial investment in these type of business would enable Ikeas Global Marketing Strategy Case Study Help to introduce a big range of healthier items within a short time period with no need of significant research and development expenses. The advantages and disadvantages connected to alternative 3 are offered below:

Pros:

• Conserving of big quantity of research and advancement expenses for new product development.
• Incorporation of new items within 2 years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by compensation of the hazardous products with healthy items.

Cons:

• The acquisition may not prove to change the image of Ikeas Global Marketing Strategy Case Study Help as in case of Quaker Oats.
• Requirement of big amount of capital.
• Danger of failure of the new items in the market i.e. consumers might not like the taste and may decline the healthier products due to the addicting nature of hazardous products.
• The dangerous items in the product portfolio might make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Ikeas Global Marketing Strategy Case Study Analysis is to change all of its harmful items with healthier items. This could be a big shift in business strategy and the business design at company. The replacement of dangerous items with much healthier products would entirely alter the market position of the business and would need a a great deal of necessary steps to be taken. The benefits and drawbacks connected to alternative 3 are provided listed below:

Pros:

• Modification of market position of Ikeas Global Marketing Strategy Case Study Analysis
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social responsibility

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addicting nature of dangerous products.
• Big expense of research and advancement required to build brand-new healthy products.
• Worker may withstand over the modification in the business design and service strategy.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the company and the current industry situation, Ikeas Global Marketing Strategy Case Study Help is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to conserve of big amount of research study and advancement expenses for brand-new product development. Together with it, acquisitions would enable incorporation of new items within two years in addition to the ability to target a great deal of customers. Furthermore, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the option would require huge quantity of investment funds. The organizations might not be able to decrease the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing projects, Ikeas Global Marketing Strategy Case Study Solution could prove to be effective in achieving the targets.

This Ikeas Global Marketing Strategy case study is writen by : Vivek Gupta

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