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Kodaks Digital Journey Case Solution

Kodaks Digital Journey Case Study Solution is a popular name of a New York based, world's leading organization in the food and beverage market. business is a leading brand in convenient treats, foods and beverages with its presence in about 200 countries.

The report includes a deep analysis of different elements of the social duties of significant companies in the food and beverage industry in general, and business in particular. The report also supplies an assessment of the extent of sustainability and CSR in the Kodaks Digital Journey Case Study Help's business strategy along with the decision of how Case Study Help creates worth for its consumers.

Issues Recognition

The giant food and beverage business was going through a criticism over its duty towards numerous social and ecological issues including; weight problems, heart problem, environmental devastation and so on. These criticisms lead, to reconsider about the corporate method of Kodaks Digital Journey Case Study Analysis. The Vivek Gupta has actually recognized that the overall society, the way of life of people and individuals at whole have actually been changed now. In this circumstance with increasing trends towards healthier products and the increasing ecological concerns, Case Study Solution needs to change its instructions towards healthier items. business had taken certain essential actions relating to the ecological impacts of its items, however, these actions are not enough to end up the criticism over the business's responsibility towards social and ecological issues. Therefore, the is required to take particular strategic actions to change the marketplace position of its certain famous brand names and present Kodaks Digital Journey Case Study Help as a company producing healthy products in the market. In this regard, Case Study Help and other food and beverage companies ought to use their power to shift the customer taste towards much healthier items to remove the constraints in the growth of food market.

Important Analysis

For the few decades, customer food patterns have actually been changed considerably. The shift from making use of natural food to made food has extremely affected the health of the consumers. Despite of the discovery of modern health methods, the total health of individuals in couple of years have actually been extremely affected. Currently about 1 billion of the people In US are overweight and a minimum of 300 countless them have obesity. Kids likewise dealing with the issue of weight problems. The ratios of obesity in 1980s are quite different from the current ratios. Despite of discovery of health techniques and contemporary methods to manage obesity and other illness, the ratio of obesity has been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of produced food in the market explain the occurrence of the health problems connected to food system. These problems are indirectly the result of numerous practices of the food and drink business for creating value for their customers.

Worth Production at Kodaks Digital Journey Case Study Solution

Kodaks Digital Journey Case Study Analysis being a giant business in the food and beverage industry, provides high worth to its customers by various means. Worth production in the food and drink industry is done through two methods i.e. taste and schedule of the product. Case Study Analysis has a competitive advantage in providing its products everywhere internationally. Its marketing capability makes it able to target a big base of consumers. The company exists in about 200 nations with a large number of well-known global brands. The far and wide presence of the company products supplies high worth to customers.

Additionally, the business produces worth for its consumers by methods of offering large number of delicious food including salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the customer's brain. The Kodaks Digital Journey Case Study Analysis in addition to other giant food and beverages business create worth for its consumers by manipulating these ingredients in its products. Case Study Help in addition to other huge business is interested in finding ways to increase the consumer worth from its items through exploiting the vulnerability.

Together with it, the business likewise develops worth by ways of incorporating the healthy point in its products. The company has done particular efforts in order to offer healthy items and minimize the share of Kodaks Digital Journey Case Study Solution in general ecological destruction. Case Study Help has actually taken certain steps related to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and commitments related to Case Study Solution products, marketplace and the neighborhood.

All of these methods have achieved success at developing worth for the company customers. These ways have likewise lead to the increased environmental concerns and the criticism over the business's function in increasing health and ecological difficulties. The incorporation of ingredients like salt, fat and sugar in the company items for creating consumer value faces high amount of criticism. These active ingredients are the primary reason for particular fatal diseases in human consisting of obesity, diabetes, heart problem etc. Increasing health associated issues have raised the criticism for Kodaks Digital Journey Case Study Analysis.

Constructive Function of Major Food and Beverage Companies in Attending To Social and Ecological Expenses Related To the Industry

Indeed, major food and drink business including company, and so on can play an useful function in resolving social and eco-friendly costs associated with the industry. The eco-friendly costs associated with food and beverage market include the ecological destruction due to the increase of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which could be a big risk to the existence of mankind in future.

Significant reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. Therefore, food and drink companies should play a constructive role in dealing with these problems to eliminate their growth constraints connected to the criticism from the ecological communities.

In order to address these issues, the companies might either decrease their usage of nitrogen abundant active ingredients or take specific actions to decrease the quantity of nitrogen in the overall environment. The companies must prevent usage of nitrogen fertilizers and ought to search out the items of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in lowering greenhouse gas emissions worldwide. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the ecological expenses there are particular social expenses related to the food and beverage market which need to be attended to by the giant food and beverage business to attain the industry growth and to avoid the criticism from the ecological communities. Social costs related to the industry consists of the increasing health issues associated with weight problems, heart problem, diabetes etc. Nevertheless, the huge business could play an useful role in resolving these problems.

The business could move towards healthier items by minimizing the amount of poisonous compounds in their processed foods i.e. dioxin, which might lead to deadly human diseases. Together with it, the business ought to utilize more healthy active ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The business could likewise do efforts to shift customer tastes towards healthy products as they have managed the customer taste for few years. In this way the huge food and beverage companies could play an useful role in attending to social and ecological costs related to the industry.

Evaluation of Sustainability at Kodaks Digital Journey Case Study Analysis

There was a potential shift in the corporate technique and goals at Case Study Help. The new CEO was concentrated on investing in much healthier items for attaining sustainable growth for the business together with offering much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was also altered from the "fun for you" to "much better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present numerous much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quake Oats contained numerous active ingredients which were dangerous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Kodaks Digital Journey Case Study Help has actually taken specific sustainability steps for its market locations. Among major examples in this regard is the Business's marketing technique related to schools. The business markets only low calories and healthy drinks choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy products in its portfolio. The company has increased its research and advancement budget and has introduced an army of health researchers to develop certain healthy products.

Ecological Sustainability

In this regard, the company devoted to minimize its product packaging by millions of tones to prevent high quantity of wastages. The business has actually committed to minimize greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage.

On the basis of above analysis, it might be figured out that the business has actually taken numerous actions towards human and ecological sustainability. These steps are still not sufficient to attain the wanted industrial growth and to minimize the criticism over the social duty of Case Study Solution.

Alternatives

Particular long term strategic options might be derived for the business on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the option would allow the business to accomplish its objective of potential growth and decrease the criticism over the business. Furthermore, the options might be assessed on the basis of the time frame that would be taken by an option to be implemented together with the expense and risks related to the option

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The very first step that Kodaks Digital Journey Case Study Help could take is to introduce a brand-new item line related to healthy food and beverages. The company needs to introduce a wide range of healthier products by utilizing its considerable research study and advancement expenses.

Pros:

• Ability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social responsibility by settlement of the harmful items with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of dangerous products.
• The dangerous items in the product portfolio may make the incorporation of healthy products fail to minimize criticism.
• Big cost of research and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the potential development and reduce the criticism is to obtain the health associated business at a high level. Investment in these type of business would enable Kodaks Digital Journey Case Study Solution to present a big range of healthier items within a brief time duration with no requirement of considerable research study and advancement expenses. The benefits and drawbacks connected to alternative 3 are given listed below:

Pros:

• Conserving of substantial quantity of research and development costs for brand-new item advancement.
• Incorporation of new items within two years.
• Ability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social duty by compensation of the dangerous items with healthy products.

Cons:

• The acquisition may not show to change the image of Kodaks Digital Journey Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the new products in the market i.e. consumers might not like the taste and may decline the healthier products due to the addictive nature of harmful items.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Kodaks Digital Journey Case Study Help is to replace all of its hazardous products with healthier items. The replacement of dangerous products with much healthier items would totally change the market position of the business and would require a big number of needed actions to be taken.

Pros:

• Modification of market position of Kodaks Digital Journey Case Study Help
• Ability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the healthier products due to the addicting nature of hazardous items.
• Big cost of research study and development needed to develop new healthy items.
• Employee may resist over the modification in the business design and business technique.
• Variety of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the company and the current industry scenario, Kodaks Digital Journey Case Study Help is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to save of huge amount of research and advancement costs for brand-new product advancement. Together with it, acquisitions would permit incorporation of brand-new items within 2 years in addition to the ability to target a great deal of consumers. Moreover, the acquisitions would lead to the reduction of the criticism from the concerned organizations.However, the option would need huge quantity of mutual fund. Furthermore, the companies might not be able to minimize the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, business might show to be effective in attaining the targets.

This Kodaks Digital Journey case study is writen by : Vivek Gupta

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