Lenovos Globalization Strategies Case Study Analysis

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Lenovos Globalization Strategies Case Help

Lenovos Globalization Strategies Case Study Help is a well-known name of a New York based, world's leading company in the food and drink market. business is a prominent brand in convenient treats, foods and beverages with its existence in about 200 countries.

The report contains a deep analysis of various aspects of the social responsibilities of significant business in the food and drink industry in general, and Case Help in specific. It also supplies an analysis of the growing health and environmental issues consisting of obesity, heart problem, ecological devastation and so on in the Western nations and the function of the companies in the food and drink market to deal with these issues. The report likewise supplies an assessment of the degree of sustainability and CSR in the Lenovos Globalization Strategies Case Study Analysis's organisation method in addition to the determination of how Case Study Help develops worth for its consumers. The report also offers certain tactical alternatives for business to integrate the criticism over its social responsibility with particular suggestions and an implementation strategy.

Concerns Identification

The huge food and beverage company was going through a criticism over its duty towards various social and ecological concerns consisting of; weight problems, heart problem, environmental destruction and so on. These criticisms lead, to reconsider about the corporate technique of Lenovos Globalization Strategies Case Study Help. The Vivek Gupta has actually recognized that the general society, the way of life of individuals and the people at whole have actually been altered now. In this situation with increasing patterns towards healthier products and the increasing ecological issues, Case Study Analysis needs to alter its instructions towards healthier products. company had actually taken certain important steps relating to the environmental effects of its items, but, these actions are not enough to end up the criticism over the business's responsibility towards social and environmental issues. For that reason, the is needed to take certain tactical actions to change the marketplace position of its particular well-known brands and present Lenovos Globalization Strategies Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Help and other food and drink companies should use their power to shift the consumer taste towards healthier products to eliminate the constraints in the development of food market.

Vital Analysis

For the few decades, consumer food patterns have been changed significantly. The shift from using healthy food to made food has extremely affected the health of the consumers. Despite of the discovery of contemporary health techniques, the general health of individuals in few decades have been extremely affected. Presently about 1 billion of the people In US are obese and a minimum of 300 million of them have weight problems. Kids also dealing with the issue of weight problems. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health methods and contemporary ways to control obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the information connected to the health concerns with the incorporation of manufactured food in the market discuss the frequency of the health problems associated with food system. These issues are indirectly the outcome of different practices of the food and beverage companies for developing value for their consumers.

Value Production at Lenovos Globalization Strategies Case Study Analysis

Lenovos Globalization Strategies Case Study Help being a huge business in the food and drink industry, supplies high value to its clients by different ways. Value development in the food and drink market is done through 2 methods i.e. taste and availability of the product. Case Study Solution has a competitive advantage in providing its items far and wide internationally. Its marketing ability makes it able to target a large base of customers. The company is presented in about 200 nations with a a great deal of popular international brands. The everywhere existence of the business products provides high worth to customers.

The business develops value for its consumers by methods of providing big number of yummy food products consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the customer's brain. The Lenovos Globalization Strategies Case Study Solution together with other giant food and drinks business develop value for its consumers by controling these components in its products. Case Study Help in addition to other huge companies has an interest in discovering ways to increase the consumer worth from its items through making use of the vulnerability.

In addition to it, the business also produces worth by ways of integrating the healthy point in its items. The company has actually done particular efforts in order to supply healthy items and lower the share of Lenovos Globalization Strategies Case Study Help in overall ecological devastation. Case Study Solution has taken particular actions associated with the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and commitments connected to Case Study Help items, market and the neighborhood.

All of these methods have actually been successful at producing worth for the Case Study Solution consumers. Increasing health associated problems have raised the criticism for Case Study Solution.

Positive Role of Major Food and Drink Business in Resolving Social and Ecological Costs Related To the Industry

Indeed, major food and beverage business including business, etc. can play a constructive function in attending to social and environmental expenses related to the market. The eco-friendly costs associated with food and drink industry include the environmental destruction due to the increase of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which could be a big danger to the presence of humanity in future.

Major reason for these ecological modifications is mass usage of nitrogen rich fertilizers and the components by the food and drink business. Food and beverage companies ought to play a constructive role in attending to these concerns to remove their growth restraints related to the criticism from the environmental communities.

The business should avoid usage of nitrogen fertilizers and need to search out the products of those farmers that do not use fertilizers for their crop. The business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the ecological costs there are certain social costs related to the food and drink market which should be dealt with by the giant food and beverage companies to attain the industry development and to prevent the criticism from the environmental neighborhoods. Social expenses related to the industry includes the increasing health problems connected to weight problems, heart disease, diabetes and so on. The huge companies might play a positive function in addressing these concerns.

The companies could move towards healthier items by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which might lead to deadly human diseases. In addition to it, the companies should utilize more nutritious ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies might likewise do efforts to shift customer tastes towards healthy products as they have managed the consumer taste for couple of decades. In this way the huge food and beverage business could play an useful role in attending to social and eco-friendly costs related to the industry.

Examination of Sustainability at Lenovos Globalization Strategies Case Study Help

There was a potential shift in the corporate method and goals at Case Study Help. The new CEO was concentrated on buying healthier products for achieving sustainable development for the company along with providing healthier future for the people and the world both. Under the brand-new vision, the motto of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present various much healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand, the items of Quaker Oats consisted of several components which were dangerous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Lenovos Globalization Strategies Case Study Help has actually taken specific sustainability actions for its market locations. One of significant examples in this regard is the Company's marketing method associated to schools. The company markets just low calories and healthy drinks options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing new and healthy products in its portfolio. The business has increased its research study and development spending plan and has introduced an army of health scientists to develop certain healthy products.

Ecological Sustainability

In addition to the human sustainability, Lenovos Globalization Strategies Case Study Analysis has actually taken several actions towards environmental sustainability. The company has devoted to various objectives related to water, land, packaging, climate change and community. In this regard, the business devoted to reduce its product packaging by millions of tones to prevent high quantity of wastes. Moreover, the business has actually dedicated to minimize greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. company has also attempted particular humanitarian activities consisting of a dedication to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it could be determined that the company has taken several actions towards human and ecological sustainability. However these steps are still not enough to attain the desired industrial growth and to reduce the criticism over the social responsibility of Lenovos Globalization Strategies Case Study Analysis.

Alternatives

Specific long term tactical alternatives could be obtained for the business on the basis of above analysis. These options can be examined on the basis of the fact that how the option would allow the company to accomplish its goal of prospective development and minimize the criticism over the business. Furthermore, the alternatives could be examined on the basis of the time frame that would be taken by an alternative to be implemented together with the expense and dangers connected to the option

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The primary step that Lenovos Globalization Strategies Case Study Solution might take is to present a brand-new line of product connected to healthy food and beverages. The company has already introduced particular heath associated brands, but, the number of these brands in its portfolio is not potential to reduce the criticism and achieve possible development. Therefore, the business should present a wide range of much healthier items by utilizing its significant research study and advancement expenses. The benefits and drawbacks related to the intro of a healthy product line in the portfolio are given below:

Pros:

• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social duty by settlement of the dangerous items with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of dangerous items.
• The dangerous items in the item portfolio might make the incorporation of healthy items fail to decrease criticism.
• Huge expense of research study and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the possible growth and lower the criticism is to get the health associated companies at a high level. Investment in these kind of business would permit Lenovos Globalization Strategies Case Study Help to present a large variety of much healthier items within a brief time period with no need of considerable research and advancement expenditures. The advantages and disadvantages connected to alternative 3 are given below:

Pros:

• Saving of huge amount of research study and development costs for brand-new item development.
• Incorporation of brand-new products within 2 years.
• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social duty by payment of the hazardous items with healthy products.

Cons:

• The acquisition might not show to alter the image of Lenovos Globalization Strategies Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Risk of failure of the new products in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of dangerous items.
• The harmful products in the product portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Lenovos Globalization Strategies Case Study Help is to replace all of its dangerous items with healthier products. The replacement of harmful products with much healthier items would entirely alter the market position of the business and would need a large number of necessary actions to be taken.

Pros:

• Modification of market position of Lenovos Globalization Strategies Case Study Analysis
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community development companies.
• Satisfaction of the social duty

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addictive nature of harmful products.
• Huge expense of research and development required to develop new healthy products.
• Worker may resist over the change in business model and company technique.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the present market scenario, Case Study Solution is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of huge quantity of research study and advancement expenses for new product advancement. Along with it, acquisitions would enable incorporation of new products within two years along with the ability to target big number of customers.

This Lenovos Globalization Strategies case study is writen by : Vivek Gupta

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