Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help

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Luxor Writing Instruments Private Limited Marketing Pens In India Case Analysis

Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help is a popular name of a New York based, world's leading organization in the food and drink market. business is a prominent brand name in convenient snacks, foods and drinks with its presence in about 200 nations.

The report contains a deep analysis of different aspects of the social obligations of major companies in the food and beverage industry in basic, and business in particular. The report likewise provides an evaluation of the extent of sustainability and CSR in the Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help's company strategy along with the decision of how Case Study Analysis develops value for its consumers.

Issues Identification

The huge food and beverage business was going through a criticism over its obligation towards various social and eco-friendly problems including; weight problems, heart diseases, ecological devastation and so on. These criticisms lead, to rethink about the corporate strategy of Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help. The Vivek Gupta has actually realized that the total society, the lifestyle of people and individuals at whole have actually been changed now. In this circumstance with increasing trends towards much healthier items and the increasing environmental issues, Case Study Help needs to alter its direction towards healthier items. Although, Case Study Solution had taken specific vital actions concerning the ecological effects of its items, however, these steps are not enough to end up the criticism over the company's responsibility towards social and ecological concerns. Therefore, the is needed to take certain strategic actions to change the marketplace position of its certain famous brands and present Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help as a company producing healthy products in the market. In this regard, Case Study Solution and other food and drink companies need to use their power to shift the customer taste towards much healthier products to get rid of the constraints in the growth of food market.

Crucial Analysis

The shift from the usage of natural food to made food has actually extremely affected the health of the customers. All of the information related to the health concerns with the incorporation of made food in the market describe the prevalence of the health issues related to food system. These concerns are indirectly the outcome of various practices of the food and drink companies for developing worth for their customers.

Value Production at Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Solution

Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Analysis being a huge company in the food and drink market, offers high worth to its consumers by different methods. Value development in the food and beverage market is done through 2 ways i.e. taste and accessibility of the product. Case Study Solution has a competitive advantage in providing its products far and wide internationally. Its marketing capability makes it able to target a large base of customers. The company is presented in about 200 nations with a a great deal of famous global brands. The far and wide existence of the company items offers high worth to customers.

The business produces worth for its customers by means of offering big number of tasty food products consisting of salt, fat and sugar, which are the components that are directly linked with the emotional core of the customer's brain. The Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help together with other giant food and beverages business create value for its customers by manipulating these components in its products. Case Study Solution along with other huge business is interested in discovering methods to increase the customer value from its items through exploiting the vulnerability.

Along with it, the company likewise produces value by methods of including the healthy point in its items. The business has actually done particular efforts in order to offer healthy items and reduce the share of Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Analysis in overall environmental devastation. Case Study Solution has taken specific actions related to the sustainability of people and environment including the 2009 announcement of the ambitious objectives and dedications connected to Case Study Solution products, market and the community.

All of these ways have actually been successful at producing value for the Case Study Analysis consumers. Increasing health related issues have raised the criticism for Case Study Solution.

Constructive Role of Major Food and Beverage Business in Resolving Social and Ecological Expenses Associated with the Market

Major food and drink companies including Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Solution and so on can play a constructive function in dealing with social and environmental costs associated with the market. The eco-friendly expenses associated with food and beverage market include the ecological destruction due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which might be a huge threat to the existence of humankind in future.

Major cause of these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Therefore, food and drink business must play a positive function in dealing with these concerns to eliminate their development restraints associated with the criticism from the environmental neighborhoods.

The business must avoid usage of nitrogen fertilizers and must browse out the products of those farmers that do not utilize fertilizers for their crop. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the ecological expenses there are specific social expenses related to the food and beverage industry which should be addressed by the giant food and drink companies to achieve the market development and to avoid the criticism from the ecological neighborhoods. Social expenses associated with the industry includes the increasing health issues related to obesity, cardiovascular disease, diabetes etc. Nevertheless, the giant business could play a constructive role in dealing with these issues.

The business might move towards healthier products by reducing the quantity of toxic compounds in their processed foods i.e. dioxin, which might lead to fatal human diseases. In addition to it, the business need to utilize more healthy ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The companies could likewise do efforts to shift consumer tastes towards healthy products as they have managed the customer taste for few years. In this way the huge food and beverage companies might play a positive function in dealing with social and eco-friendly expenses associated with the market.

Examination of Sustainability at Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help

There was a potential shift in the business strategy and objectives at Case Study Solution. The brand-new CEO was concentrated on purchasing much healthier items for accomplishing sustainable growth for the company in addition to supplying healthier future for the people and the world both. Under the new vision, the slogan of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present various healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the products of Quaker Oats included numerous components which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help has actually taken certain sustainability actions for its market locations. One of significant examples in this regard is the Business's marketing technique related to schools. The business markets just low calories and healthy beverages options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The company has increased its research and advancement budget plan and has actually introduced an army of health researchers to design specific healthy products.

Environmental Sustainability

In this regard, the company committed to minimize its packaging by millions of tones to prevent high quantity of wastages. The business has actually dedicated to minimize greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it could be determined that the company has taken numerous steps towards human and ecological sustainability. These actions are still not adequate to achieve the desired commercial growth and to reduce the criticism over the social obligation of Case Study Help.

Alternatives

Particular long term strategic options could be derived for the business on the basis of above analysis. These options can be assessed on the basis of the reality that how the option would enable the business to accomplish its goal of potential development and lower the criticism over the company. Moreover, the options might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and dangers associated with the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first step that Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Solution could take is to present a brand-new line of product related to healthy food and drinks. Although, the business has actually already introduced particular heath related brand names, but, the variety of these brands in its portfolio is not possible to reduce the criticism and accomplish potential development. Therefore, the company ought to introduce a vast array of much healthier products by utilizing its significant research and advancement expenditures. The pros and cons associated with the introduction of a healthy line of product in the portfolio are provided below:

Pros:

• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social duty by compensation of the dangerous products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addictive nature of harmful items.
• The harmful items in the product portfolio might make the incorporation of healthy items fail to lower criticism.
• Substantial cost of research study and development required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the prospective growth and lower the criticism is to acquire the health related companies at a high level. Investment in these kind of business would allow Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Analysis to present a big variety of much healthier items within a brief time duration with no need of significant research and advancement expenditures. The advantages and disadvantages connected to alternative 3 are offered below:

Pros:

• Conserving of big quantity of research study and development expenses for new product advancement.
• Incorporation of brand-new products within two years.
• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social responsibility by payment of the dangerous products with healthy products.

Cons:

• The acquisition might not show to alter the image of Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Analysis as in case of Quake Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the healthier products due to the addicting nature of harmful items.
• The hazardous items in the product portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Solution is to change all of its harmful products with healthier products. The replacement of dangerous products with much healthier items would totally alter the market position of the company and would require a large number of necessary steps to be taken.

Pros:

• Change of market position of Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Solution
• Capability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the healthier products due to the addictive nature of dangerous products.
• Big expense of research and development required to build new healthy products.
• Staff member might resist over the modification in the business model and service strategy.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the current market situation, Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to save of substantial amount of research and development expenses for brand-new product advancement. Along with it, acquisitions would enable incorporation of brand-new products within two years in addition to the capability to target large number of consumers. Additionally, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the alternative would require huge amount of mutual fund. Furthermore, the companies may not have the ability to decrease the criticism. With a careful analysis of the acquisition with an aggressive marketing campaigns, company could show to be effective in accomplishing the targets.

This Luxor Writing Instruments Private Limited Marketing Pens In India case study is writen by : Vivek Gupta

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