Marketing Strategies Of Harley-Davidson Case Study Analysis

Home >> Vivek Gupta >> Marketing Strategies Of Harley-Davidson

Marketing Strategies Of Harley-Davidson Case Analysis

Marketing Strategies Of Harley-Davidson Case Study Help is a well-known name of a New York based, world's leading company in the food and beverage market. company is a prominent brand name in practical treats, foods and drinks with its existence in about 200 countries.

The report contains a deep analysis of numerous elements of the social duties of major business in the food and beverage market in general, and company in particular. The report likewise provides an assessment of the extent of sustainability and CSR in the Marketing Strategies Of Harley-Davidson Case Study Analysis's service method along with the decision of how Case Study Help produces worth for its customers.

Issues Identification

The giant food and beverage company was going through a criticism over its responsibility towards numerous social and environmental problems consisting of; weight problems, heart problem, environmental destruction etc. These criticisms lead, to reconsider about the corporate strategy of Marketing Strategies Of Harley-Davidson Case Study Help. The Vivek Gupta has actually understood that the overall society, the way of life of individuals and individuals at whole have been altered now. In this scenario with increasing trends towards healthier products and the increasing ecological concerns, Case Study Help needs to change its instructions towards much healthier items. company had taken specific essential steps relating to the ecological effects of its items, however, these steps are not enough to end up the criticism over the business's duty towards social and environmental issues. Therefore, the is needed to take specific tactical actions to change the market position of its certain well-known brands and present Marketing Strategies Of Harley-Davidson Case Study Help as a company producing healthy products in the market. In this regard, Case Study Help and other food and drink companies must utilize their power to move the customer taste towards much healthier items to get rid of the restrictions in the development of food market.

Crucial Analysis

The shift from the usage of natural food to produced food has extremely affected the health of the consumers. All of the data related to the health issues with the incorporation of manufactured food in the market describe the frequency of the health issues related to food system. These problems are indirectly the outcome of various practices of the food and beverage business for creating value for their consumers.

Worth Production at Marketing Strategies Of Harley-Davidson Case Study Analysis

Marketing Strategies Of Harley-Davidson Case Study Solution being a giant business in the food and drink market, offers high value to its consumers by different methods. Worth creation in the food and beverage industry is done through 2 methods i.e. taste and accessibility of the item. Case Study Help has a competitive advantage in offering its products far and wide internationally. Its marketing ability makes it able to target a large base of customers. The business is presented in about 200 countries with a large number of well-known worldwide brand names. The everywhere existence of the company products provides high value to customers.

Additionally, the company produces worth for its consumers by methods of supplying a great deal of delicious food consisting of salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the customer's brain. The Marketing Strategies Of Harley-Davidson Case Study Solution together with other giant food and beverages business create value for its consumers by controling these components in its items. Case Study Analysis along with other huge business has an interest in finding ways to increase the consumer value from its products through exploiting the vulnerability.

Along with it, the business likewise creates value by ways of including the healthy point in its items. The business has actually done certain efforts in order to supply healthy products and reduce the share of Marketing Strategies Of Harley-Davidson Case Study Help in general ecological devastation. Case Study Help has taken particular actions connected to the sustainability of individuals and environment consisting of the 2009 statement of the ambitious goals and commitments related to Case Study Analysis products, marketplace and the neighborhood.

All of these methods have actually succeeded at developing worth for the company customers. These ways have likewise lead to the increased ecological issues and the criticism over the company's function in increasing health and ecological difficulties. The incorporation of active ingredients like salt, fat and sugar in the company products for creating customer value faces high quantity of criticism. These components are the main cause of particular lethal diseases in human including obesity, diabetes, heart diseases and so on. Increasing health related concerns have raised the criticism for Marketing Strategies Of Harley-Davidson Case Study Help.

Useful Function of Significant Food and Drink Companies in Dealing With Social and Ecological Costs Connected With the Industry

Major food and beverage companies including Marketing Strategies Of Harley-Davidson Case Study Help and so on can play a constructive role in addressing social and environmental costs associated with the market. The ecological costs associated with food and beverage market consist of the ecological devastation due to the influx of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which could be a big threat to the presence of humanity in future.

Significant cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink companies. For that reason, food and drink business ought to play a constructive role in addressing these issues to eliminate their development restraints related to the criticism from the environmental communities.

In order to address these problems, the companies could either reduce their usage of nitrogen abundant components or take certain steps to reduce the quantity of nitrogen in the total environment. The companies should avoid use of nitrogen fertilizers and ought to seek the products of those farmers that do not use fertilizers for their crop. Additionally, the companies could likewise buy lowering greenhouse gas emissions worldwide. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental costs there are specific social costs connected with the food and drink market which must be resolved by the giant food and beverage companies to achieve the market development and to avoid the criticism from the environmental communities. Social costs connected with the market consists of the increasing health issues related to weight problems, heart disease, diabetes etc. The giant business could play a constructive function in dealing with these problems.

The business could move towards healthier products by reducing the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in lethal human illness. Together with it, the business ought to utilize more healthy components instead of derivatives of Corn and Soy to increase variety of calories from their items. The business could likewise do efforts to move consumer tastes towards healthy items as they have managed the customer taste for few years. In this method the huge food and beverage business might play a positive role in dealing with social and eco-friendly costs associated with the market.

Evaluation of Sustainability at Marketing Strategies Of Harley-Davidson Case Study Analysis

There was a potential shift in the business method and objectives at Case Study Help. The new CEO was concentrated on buying much healthier items for accomplishing sustainable development for the company along with offering much healthier future for the people and the planet both. Under the brand-new vision, the motto of the company was also changed from the "fun for you" to "much better for you".

Human Sustainability

The company revealed specific objectives and commitments connected to human sustainability and the environmental sustainability. Marketing Strategies Of Harley-Davidson Case Study Help got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce various much healthier products in its portfolio. Nevertheless, despite of being thought about a Case Study Analysis's healthy brand, the products of Quake Oats contained several components which were dangerous to health. These harmful ingredients were not promoted which have ended up being the base for criticism over the healthy brands of Marketing Strategies Of Harley-Davidson Case Study Analysis.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Marketing Strategies Of Harley-Davidson Case Study Solution has actually taken certain sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing method associated to schools. The company markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy items in its portfolio. The business has increased its research study and advancement spending plan and has introduced an army of health researchers to design particular healthy products.

Ecological Sustainability

In addition to the human sustainability, Marketing Strategies Of Harley-Davidson Case Study Help has taken several actions towards environmental sustainability. The business has devoted to different goals connected to water, land, product packaging, environment change and community. In this regard, the company committed to minimize its packaging by countless tones to avoid high amount of wastages. Moreover, the company has committed to minimize greenhouse gas emissions in addition to the accomplishment of performance in the energy usage. business has likewise tried particular humanitarian activities including a dedication to offer safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it could be identified that the business has taken numerous actions towards human and ecological sustainability. These actions are still not adequate to attain the preferred industrial development and to decrease the criticism over the social duty of Case Study Solution.

Alternatives

Certain long term tactical alternatives could be derived for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would make it possible for the company to accomplish its objective of potential growth and lower the criticism over the company. The options might be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the expense and threats related to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first step that Marketing Strategies Of Harley-Davidson Case Study Help might take is to introduce a new item line related to healthy food and drinks. The company needs to introduce a broad variety of healthier items by utilizing its considerable research and development expenses.

Pros:

• Capability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addictive nature of dangerous items.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to decrease criticism.
• Huge expense of research and development required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to accomplish the prospective development and decrease the criticism is to obtain the health related business at a high level. Investment in these type of companies would enable Marketing Strategies Of Harley-Davidson Case Study Analysis to introduce a big range of healthier items within a short time duration without any need of significant research study and advancement expenditures. The advantages and disadvantages related to alternative 3 are given below:

Pros:

• Saving of substantial amount of research and advancement expenses for new product development.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social duty by settlement of the dangerous products with healthy items.

Cons:

• The acquisition might not prove to alter the image of Marketing Strategies Of Harley-Davidson Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addicting nature of harmful items.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Marketing Strategies Of Harley-Davidson Case Study Solution is to replace all of its harmful items with much healthier items. This could be a huge shift in the business method and business model at company. The replacement of dangerous products with healthier products would entirely alter the marketplace position of the business and would require a a great deal of needed steps to be taken. The benefits and drawbacks associated with alternative 3 are provided listed below:

Pros:

• Change of market position of Marketing Strategies Of Harley-Davidson Case Study Analysis
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of dangerous products.
• Substantial cost of research study and advancement required to construct new healthy products.
• Employee might withstand over the change in the business design and business strategy.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the present industry scenario, Marketing Strategies Of Harley-Davidson Case Study Help is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the company to save of huge amount of research study and advancement costs for brand-new product advancement. Along with it, acquisitions would enable incorporation of new products within two years in addition to the ability to target large number of customers. Furthermore, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the alternative would require huge amount of mutual fund. The companies may not be able to minimize the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, Marketing Strategies Of Harley-Davidson Case Study Analysis could prove to be successful in attaining the targets.

This Marketing Strategies Of Harley-Davidson case study is writen by : Vivek Gupta

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations