Marriotts Customer-Focused E-Business Strategy Case Study Solution

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Marriotts Customer-Focused E-Business Strategy Case Help

Marriotts Customer-Focused E-Business Strategy Case Study Help is a popular name of a New York based, world's leading organization in the food and beverage industry. company is a leading brand in hassle-free treats, foods and beverages with its existence in about 200 nations.

The report contains a deep analysis of various elements of the social responsibilities of significant companies in the food and beverage market in general, and company in particular. The report also offers an examination of the level of sustainability and CSR in the Marriotts Customer-Focused E-Business Strategy Case Study Solution's service technique along with the decision of how Case Study Solution produces worth for its customers.

Concerns Identification

Case Study Help had actually taken particular crucial actions relating to the ecological effects of its products, however, these steps are not enough to end up the criticism over the business's obligation towards social and environmental issues. This is needed to take specific strategic actions to alter the market position of its specific popular brand names and present Case Study Help as a business producing healthy products in the market. In this regard, company and other food and drink business must use their power to move the consumer taste towards healthier products to remove the restrictions in the development of food industry.

Vital Analysis

The shift from the usage of natural food to produced food has highly impacted the health of the consumers. All of the information related to the health issues with the incorporation of produced food in the market discuss the occurrence of the health problems related to food system. These concerns are indirectly the result of numerous practices of the food and drink business for developing value for their customers.

Worth Production at Marriotts Customer-Focused E-Business Strategy Case Study Solution

Marriotts Customer-Focused E-Business Strategy Case Study Solution being a giant company in the food and drink industry, provides high value to its clients by numerous means. Worth creation in the food and drink market is done through two ways i.e. taste and availability of the item. Case Study Solution has a competitive benefit in providing its products everywhere internationally. Its marketing capability makes it able to target a large base of consumers. The company is presented in about 200 countries with a large number of famous worldwide brand names. The everywhere existence of the business items supplies high value to consumers.

The company produces value for its customers by methods of supplying big number of tasty food items consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the customer's brain. The Marriotts Customer-Focused E-Business Strategy Case Study Help in addition to other giant food and drinks business produce worth for its customers by controling these components in its products. Case Study Help in addition to other giant business has an interest in finding methods to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the business also creates worth by means of including the healthy point in its products. The business has done particular efforts in order to provide healthy products and lower the share of Marriotts Customer-Focused E-Business Strategy Case Study Analysis in overall environmental devastation. Case Study Analysis has taken certain steps associated with the sustainability of people and environment including the 2009 statement of the ambitious objectives and commitments connected to Case Study Help products, marketplace and the community.

All of these methods have succeeded at producing value for the business consumers. These means have likewise lead to the increased environmental concerns and the criticism over the company's function in increasing health and ecological challenges. The incorporation of active ingredients like salt, fat and sugar in the business products for creating consumer worth deals with high quantity of criticism. These ingredients are the main reason for certain deadly illness in human including obesity, diabetes, cardiovascular disease etc. Increasing health associated issues have raised the criticism for Marriotts Customer-Focused E-Business Strategy Case Study Analysis.

Useful Function of Significant Food and Drink Business in Attending To Social and Ecological Expenses Connected With the Market

Significant food and drink companies consisting of Marriotts Customer-Focused E-Business Strategy Case Study Help etc. can play a positive role in attending to social and ecological costs associated with the industry. The environmental expenses associated with food and drink market include the environmental devastation due to the influx of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a huge risk to the existence of humankind in future.

Major reason for these environmental changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Food and drink business ought to play a constructive role in resolving these problems to eliminate their growth restraints related to the criticism from the environmental neighborhoods.

The companies ought to avoid use of nitrogen fertilizers and must browse out the items of those farmers that do not use fertilizers for their crop. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological expenses there are certain social expenses connected with the food and drink industry which should be dealt with by the huge food and beverage business to achieve the market development and to avoid the criticism from the ecological communities. Social expenses connected with the market consists of the increasing health concerns connected to weight problems, heart problem, diabetes and so on. The huge companies could play a constructive function in addressing these problems.

The companies might move towards more healthy items by reducing the amount of toxic substances in their processed foods i.e. dioxin, which might result in fatal human illness. The companies might also do efforts to move customer tastes towards healthy items as they have actually controlled the consumer taste for couple of years.

Examination of Sustainability at Marriotts Customer-Focused E-Business Strategy Case Study Help

There was a possible shift in the corporate technique and objectives at Case Study Solution. The new CEO was focused on investing in healthier products for achieving sustainable growth for the company along with offering healthier future for individuals and the world both. Under the new vision, the slogan of the company was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to present different healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand, the products of Quake Oats included several components which were dangerous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Marriotts Customer-Focused E-Business Strategy Case Study Solution has actually taken specific sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and healthy beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The company has actually increased its research study and advancement budget plan and has actually presented an army of health scientists to create certain healthy products.

Environmental Sustainability

In addition to the human sustainability, Marriotts Customer-Focused E-Business Strategy Case Study Analysis has taken several steps towards environmental sustainability. The business has actually devoted to various objectives related to water, land, packaging, environment modification and neighborhood. In this regard, the company committed to decrease its packaging by millions of tones to prevent high quantity of wastages. The company has actually devoted to minimize greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. business has actually likewise tried certain philanthropic activities consisting of a dedication to supply safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it could be identified that the company has taken a number of steps towards human and environmental sustainability. These actions are still not sufficient to attain the desired commercial development and to reduce the criticism over the social obligation of Case Study Solution.

Alternatives

Specific long term strategic alternatives might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would enable the business to attain its objective of prospective growth and reduce the criticism over the business. The alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and dangers related to the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The primary step that Marriotts Customer-Focused E-Business Strategy Case Study Analysis might take is to present a brand-new product line connected to healthy food and beverages. Although, the business has actually currently presented certain heath related brands, but, the variety of these brand names in its portfolio is not possible to decrease the criticism and achieve potential growth. The company must introduce a broad range of healthier items by using its considerable research study and advancement expenditures. The benefits and drawbacks related to the intro of a healthy product line in the portfolio are offered below:

Pros:

• Ability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social responsibility by settlement of the hazardous items with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addictive nature of harmful items.
• The dangerous products in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Substantial cost of research study and advancement needed to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the prospective growth and decrease the criticism is to obtain the health related companies at a high level. Financial investment in these kind of companies would permit Marriotts Customer-Focused E-Business Strategy Case Study Solution to introduce a large variety of much healthier items within a short time period without any requirement of substantial research and advancement expenses. The benefits and drawbacks connected to alternative 3 are given below:

Pros:

• Conserving of substantial quantity of research and advancement costs for new product advancement.
• Incorporation of new items within 2 years.
• Ability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility by settlement of the dangerous products with healthy items.

Cons:

• The acquisition may not show to change the image of Marriotts Customer-Focused E-Business Strategy Case Study Solution as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new items in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addicting nature of harmful items.
• The hazardous items in the item portfolio might make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Marriotts Customer-Focused E-Business Strategy Case Study Analysis is to replace all of its harmful items with much healthier items. This could be a huge shift in the business method and business model at company. The replacement of harmful products with much healthier items would completely change the marketplace position of the business and would require a large number of essential steps to be taken. The advantages and disadvantages connected to alternative 3 are provided listed below:

Pros:

• Modification of market position of Marriotts Customer-Focused E-Business Strategy Case Study Analysis
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• Big expense of research and advancement needed to construct brand-new healthy products.
• Staff member may resist over the modification in the business design and service technique.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the existing market circumstance, Marriotts Customer-Focused E-Business Strategy Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to conserve of substantial amount of research study and development costs for brand-new product development. In addition to it, acquisitions would allow incorporation of brand-new products within two years along with the capability to target large number of customers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would need huge amount of investment funds. The companies may not be able to minimize the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, business might prove to be effective in accomplishing the targets.

This Marriotts Customer-Focused E-Business Strategy case study is writen by : Vivek Gupta

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