Executive Summary of Maruti Suzukis Advertising Strategies Case Study Analysis

Home >> Vivek Gupta >> Maruti Suzukis Advertising Strategies >> Executive Summary

Executive Summary of Maruti Suzukis Advertising Strategies Case Solution

The reports offers with the problem of efficient IT investing on facilities of the company such as incompatible, inadequate and glitch-prone reservation system that has actually not been handling 45000 calls per day in an efficient manner. It is advised that the company ought to use the IT investing on infrastructure, in order to improve the reservation system. The company must designate an adequate amount of spending plan on improving consumer loyalty, boosting revenue and taking full advantage of the market share, which can be done by permitting the agents to utilize the web allowed appointment system as well as book more personalized holidays for customers.

In current days, the whole sensing unit market in the United States is shifting towards providing less expensive items, which are less in costs, and the business are also supplying the multi functions sensor system to the customers. There is a requirement to make essential choices regarding the number of different activities and operations that what items and services need to be presented and made in the near future and what products and services need to be stopped in order to increase the general company's earnings in upcoming years. As the Figure 1.1 is showing that the factory automation business is lying in the low supply chain efficiency and low market performance as it is providing the unfavorable 1 percent return on invested capital (ROIC), so, it will be a better choice to terminate this product from its item line or to re-evaluate it by recognizing the various chances for improving the performance associated with the factory automation organisation.