Nestles Brand Management Strategies Case Study Analysis

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Nestles Brand Management Strategies Case Analysis

Nestles Brand Management Strategies Case Study Help is a widely known name of a New York based, world's leading organization in the food and drink industry. business is a leading brand in practical treats, foods and beverages with its presence in about 200 nations.

The report contains a deep analysis of various aspects of the social duties of significant business in the food and drink industry in general, and Case Solution in specific. It also provides an analysis of the growing health and ecological problems including obesity, heart problem, ecological destruction and so on in the Western nations and the function of the companies in the food and drink industry to deal with these issues. The report also provides an evaluation of the extent of sustainability and CSR in the Nestles Brand Management Strategies Case Study Solution's service method along with the decision of how Case Study Help produces worth for its consumers. Additionally, the report likewise supplies specific tactical alternatives for Case Analysis to include the criticism over its social duty with specific suggestions and an implementation strategy.

Concerns Recognition

Case Study Help had actually taken specific important actions regarding the ecological effects of its products, however, these actions are not enough to end up the criticism over the company's responsibility towards social and ecological problems. This is required to take particular tactical steps to alter the market position of its particular popular brands and present Case Study Help as a company producing healthy items in the market. In this regard, company and other food and drink companies must utilize their power to shift the customer taste towards healthier products to get rid of the constraints in the development of food industry.

Critical Analysis

The shift from the usage of natural food to manufactured food has highly impacted the health of the consumers. All of the information related to the health problems with the incorporation of produced food in the market discuss the occurrence of the health problems related to food system. These problems are indirectly the result of numerous practices of the food and drink companies for developing worth for their customers.

Value Creation at Nestles Brand Management Strategies Case Study Analysis

Nestles Brand Management Strategies Case Study Help being a giant company in the food and drink industry, offers high worth to its customers by numerous ways. Case Study Solution has a competitive benefit in providing its products far and broad internationally. The business is presented in about 200 nations with a big number of famous international brand names.

Furthermore, the company creates value for its customers by ways of supplying large number of yummy foodstuff consisting of salt, fat and sugar, which are the ingredients that are straight gotten in touch with the emotional core of the consumer's brain. The Nestles Brand Management Strategies Case Study Analysis together with other huge food and beverages business develop worth for its customers by controling these active ingredients in its products. Case Study Analysis in addition to other huge business is interested in discovering ways to increase the consumer value from its products through making use of the vulnerability.

In addition to it, the company likewise produces worth by means of including the healthy point in its items. The business has actually done particular efforts in order to provide healthy products and reduce the share of Nestles Brand Management Strategies Case Study Solution in overall ecological destruction. Case Study Help has taken certain steps associated with the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and dedications associated with Case Study Help items, market and the neighborhood.

All of these methods have succeeded at producing value for the business consumers. These means have likewise lead to the increased ecological issues and the criticism over the company's function in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the company items for creating customer worth deals with high amount of criticism. These components are the primary cause of certain deadly illness in human including weight problems, diabetes, cardiovascular disease and so on. Increasing health associated problems have raised the criticism for Nestles Brand Management Strategies Case Study Analysis.

Constructive Function of Significant Food and Beverage Business in Dealing With Social and Ecological Costs Associated with the Industry

Undoubtedly, significant food and beverage business consisting of company, etc. can play a positive function in attending to social and ecological costs connected with the market. The eco-friendly expenses associated with food and beverage industry consist of the ecological destruction due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which could be a big hazard to the existence of humankind in future.

Major cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. Food and drink business ought to play an useful role in dealing with these issues to remove their growth constraints related to the criticism from the ecological neighborhoods.

In order to deal with these concerns, the companies could either lower their use of nitrogen rich components or take particular actions to decrease the quantity of nitrogen in the general environment. The business should prevent usage of nitrogen fertilizers and must seek the products of those farmers that do not utilize fertilizers for their crop. Moreover, the companies might also purchase decreasing greenhouse gas emissions worldwide. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the ecological expenses there are certain social expenses associated with the food and drink industry which must be addressed by the huge food and beverage companies to achieve the industry growth and to avoid the criticism from the ecological neighborhoods. Social expenses associated with the market includes the increasing health issues associated with weight problems, heart problem, diabetes etc. Nevertheless, the giant business could play an useful role in dealing with these issues.

The business could move towards more healthy items by lowering the quantity of harmful substances in their processed foods i.e. dioxin, which could result in lethal human diseases. The business could also do efforts to move customer tastes towards healthy items as they have controlled the consumer taste for couple of years.

Assessment of Sustainability at Nestles Brand Management Strategies Case Study Solution

There was a potential shift in the business strategy and objectives at Case Study Help. The brand-new CEO was concentrated on purchasing healthier products for attaining sustainable growth for the company along with providing much healthier future for the people and the planet both. Under the new vision, the slogan of the business was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced certain goals and dedications related to human sustainability and the environmental sustainability. Nestles Brand Management Strategies Case Study Solution obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present different healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand name, the products of Quake Oats consisted of several components which were harmful to health. These hazardous ingredients were not advertised which have become the base for criticism over the healthy brand names of Nestles Brand Management Strategies Case Study Analysis.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Nestles Brand Management Strategies Case Study Help has taken particular sustainability actions for its market locations. One of significant examples in this regard is the Company's marketing method related to schools. The company markets only low calories and healthy drinks options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has increased its research study and advancement spending plan and has introduced an army of health researchers to create particular healthy products.

Ecological Sustainability

Along with the human sustainability, Nestles Brand Management Strategies Case Study Help has actually taken numerous actions towards environmental sustainability. The business has dedicated to different objectives associated with water, land, packaging, climate change and neighborhood. In this regard, the business dedicated to minimize its product packaging by millions of tones to avoid high quantity of wastes. Additionally, the business has committed to decrease greenhouse gas emissions together with the accomplishment of efficiency in the energy use. company has likewise tried specific philanthropic activities including a dedication to provide safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it could be determined that the business has taken numerous steps towards human and ecological sustainability. However these actions are still not sufficient to attain the preferred commercial development and to minimize the criticism over the social responsibility of Nestles Brand Management Strategies Case Study Analysis.

Alternatives

Certain long term tactical alternatives might be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the option would allow the company to attain its objective of potential development and decrease the criticism over the business. The options might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the cost and risks related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The primary step that Nestles Brand Management Strategies Case Study Solution could take is to present a new product line connected to healthy food and beverages. The business has currently introduced certain heath associated brand names, however, the number of these brand names in its portfolio is not prospective to lower the criticism and accomplish potential development. The business ought to introduce a broad range of much healthier items by utilizing its substantial research and advancement expenditures. The pros and cons related to the introduction of a healthy line of product in the portfolio are provided below:

Pros:

• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social obligation by settlement of the hazardous products with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addictive nature of harmful products.
• The harmful items in the product portfolio may make the incorporation of healthy products fail to decrease criticism.
• Huge expense of research study and advancement required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the prospective development and lower the criticism is to get the health associated companies at a high level. Investment in these kind of companies would enable Nestles Brand Management Strategies Case Study Solution to introduce a large variety of much healthier items within a short time period without any requirement of significant research and development expenses. The pros and cons connected to alternative 3 are given listed below:

Pros:

• Saving of big quantity of research and advancement costs for brand-new item development.
• Incorporation of new products within 2 years.
• Capability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social obligation by payment of the harmful products with healthy products.

Cons:

• The acquisition might not prove to change the image of Nestles Brand Management Strategies Case Study Help as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addictive nature of dangerous items.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Nestles Brand Management Strategies Case Study Help is to change all of its hazardous products with much healthier items. This might be a huge shift in the business strategy and business model at business. The replacement of dangerous items with much healthier products would completely change the market position of the business and would need a a great deal of required steps to be taken. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Change of market position of Nestles Brand Management Strategies Case Study Help
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of hazardous items.
• Substantial cost of research study and development needed to construct new healthy products.
• Staff member might withstand over the change in the business design and service technique.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the company and the existing industry scenario, Nestles Brand Management Strategies Case Study Help is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the company to conserve of substantial amount of research study and development expenses for new product development. In addition to it, acquisitions would allow incorporation of brand-new products within 2 years in addition to the capability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would require big amount of financial investment funds. Furthermore, the organizations might not be able to decrease the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, business might prove to be successful in attaining the targets.

This Nestles Brand Management Strategies case study is writen by : Vivek Gupta

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