Sony Corporation Losing Competitive Advantage Case Study Help

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Sony Corporation Losing Competitive Advantage Case Analysis

Sony Corporation Losing Competitive Advantage Case Study Solution is a popular name of a New york city based, world's leading company in the food and beverage industry. Case Study Analysis is a leading brand name in hassle-free snacks, foods and beverages with its presence in about 200 nations. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the item at everywhere locations. The business is doing efforts to make item development as its brand-new source of competitive benefit.

The report consists of a deep analysis of numerous aspects of the social responsibilities of major companies in the food and beverage industry in basic, and Case Analysis in particular. It likewise provides an analysis of the growing health and environmental problems consisting of obesity, heart diseases, ecological devastation and so on in the Western nations and the role of the business in the food and drink industry to deal with these concerns. The report likewise offers an examination of the extent of sustainability and CSR in the Sony Corporation Losing Competitive Advantage Case Study Solution's organisation strategy together with the determination of how Case Study Help develops value for its consumers. The report also provides specific strategic alternatives for company to incorporate the criticism over its social responsibility with particular suggestions and an application strategy.

Problems Identification

Case Study Solution had taken specific vital actions regarding the ecological impacts of its products, but, these steps are not enough to end up the criticism over the company's obligation towards social and ecological concerns. This is needed to take specific tactical steps to change the market position of its specific popular brands and present Case Study Analysis as a business producing healthy products in the market. In this regard, business and other food and beverage business should utilize their power to move the customer taste towards much healthier products to remove the restraints in the development of food industry.

Vital Analysis

The shift from the use of natural food to produced food has highly impacted the health of the consumers. All of the data related to the health problems with the incorporation of manufactured food in the market explain the frequency of the health issues related to food system. These issues are indirectly the outcome of different practices of the food and drink business for creating worth for their customers.

Worth Production at Sony Corporation Losing Competitive Advantage Case Study Analysis

Sony Corporation Losing Competitive Advantage Case Study Solution being a giant business in the food and beverage market, supplies high worth to its customers by different ways. Case Study Solution has a competitive advantage in providing its items far and wide globally. The business is presented in about 200 countries with a big number of well-known worldwide brands.

The company produces worth for its customers by ways of offering large number of yummy food items consisting of salt, fat and sugar, which are the active ingredients that are directly linked with the emotional core of the consumer's brain. The Sony Corporation Losing Competitive Advantage Case Study Help in addition to other huge food and drinks business produce value for its consumers by controling these components in its products. Case Study Solution in addition to other huge companies has an interest in discovering ways to increase the customer value from its products through exploiting the vulnerability.

In addition to it, the company likewise creates value by ways of including the healthy point in its products. The company has actually done particular efforts in order to supply healthy items and minimize the share of Sony Corporation Losing Competitive Advantage Case Study Help in general environmental destruction. Case Study Solution has taken particular actions related to the sustainability of people and environment including the 2009 announcement of the ambitious goals and dedications related to Case Study Analysis items, market and the neighborhood.

All of these means have been successful at developing value for the Case Study Analysis customers. Increasing health associated problems have actually raised the criticism for Case Study Solution.

Constructive Role of Significant Food and Drink Business in Addressing Social and Ecological Costs Associated with the Industry

Major food and drink business consisting of Sony Corporation Losing Competitive Advantage Case Study Analysis etc. can play an useful role in resolving social and eco-friendly expenses associated with the industry. The environmental expenses connected to food and drink industry include the ecological destruction due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological devastation which could be a big hazard to the presence of humanity in future.

Major reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. For that reason, food and beverage companies must play a positive function in dealing with these issues to remove their development restraints related to the criticism from the ecological communities.

In order to attend to these problems, the business might either decrease their usage of nitrogen rich ingredients or take certain steps to reduce the quantity of nitrogen in the overall environment. The business should avoid use of nitrogen fertilizers and must search out the products of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in reducing greenhouse gas emissions worldwide. The business could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the ecological costs there are certain social expenses associated with the food and beverage industry which need to be attended to by the giant food and drink business to achieve the market development and to avoid the criticism from the ecological neighborhoods. Social expenses connected with the market includes the increasing health concerns associated with weight problems, heart disease, diabetes and so on. However, the huge business might play an useful role in attending to these concerns.

The business might move towards more healthy products by reducing the amount of poisonous compounds in their processed foods i.e. dioxin, which might result in lethal human illness. The companies might likewise do efforts to shift consumer tastes towards healthy products as they have actually managed the customer taste for few decades.

Assessment of Sustainability at Sony Corporation Losing Competitive Advantage Case Study Analysis

There was a potential shift in the business technique and goals at Case Study Solution. The brand-new CEO was concentrated on buying much healthier products for attaining sustainable growth for the business in addition to providing much healthier future for individuals and the planet both. Under the new vision, the slogan of the business was also altered from the "fun for you" to "much better for you".

Human Sustainability

The business revealed particular goals and commitments connected to human sustainability and the ecological sustainability. Sony Corporation Losing Competitive Advantage Case Study Solution obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce different much healthier items in its portfolio. Despite of being thought about a Case Study Solution's healthy brand name, the items of Quaker Oats contained numerous ingredients which were dangerous to health. These harmful active ingredients were not promoted which have actually become the base for criticism over the healthy brand names of Sony Corporation Losing Competitive Advantage Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Sony Corporation Losing Competitive Advantage Case Study Solution has actually taken particular sustainability steps for its market locations. One of major examples in this regard is the Company's marketing technique associated to schools. The business markets only low calories and nutritious drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has increased its research study and development spending plan and has presented an army of health scientists to design particular healthy products.

Environmental Sustainability

In this regard, the business devoted to reduce its packaging by millions of tones to avoid high quantity of wastes. The company has actually devoted to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the company has actually taken several actions towards human and environmental sustainability. Nevertheless these steps are still not adequate to attain the desired commercial growth and to lower the criticism over the social duty of Sony Corporation Losing Competitive Advantage Case Study Analysis.

Alternatives

Particular long term tactical options might be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would make it possible for the company to accomplish its objective of prospective development and decrease the criticism over the business. Furthermore, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the expense and risks connected to the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first step that Sony Corporation Losing Competitive Advantage Case Study Analysis might take is to introduce a new product line associated with healthy food and drinks. Although, the business has actually currently presented specific heath related brands, but, the number of these brands in its portfolio is not possible to reduce the criticism and attain prospective growth. For that reason, the business ought to introduce a wide range of much healthier products by using its significant research and development expenses. The advantages and disadvantages connected to the intro of a healthy product line in the portfolio are offered below:

Pros:

• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by payment of the hazardous items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addicting nature of dangerous items.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to lower criticism.
• Huge cost of research study and advancement required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the potential growth and decrease the criticism is to obtain the health associated companies at a high level. Financial investment in these type of business would permit Sony Corporation Losing Competitive Advantage Case Study Help to introduce a large variety of much healthier items within a short time period without any need of significant research study and development expenses. The pros and cons associated with alternative 3 are given listed below:

Pros:

• Saving of big amount of research and development costs for new item advancement.
• Incorporation of new products within two years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty by settlement of the hazardous items with healthy products.

Cons:

• The acquisition may not show to change the image of Sony Corporation Losing Competitive Advantage Case Study Solution as in case of Quake Oats.
• Requirement of big amount of capital.
• Threat of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addicting nature of dangerous products.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Sony Corporation Losing Competitive Advantage Case Study Analysis is to change all of its hazardous items with much healthier products. The replacement of harmful products with much healthier products would entirely change the market position of the business and would need a big number of needed actions to be taken.

Pros:

• Modification of market position of Sony Corporation Losing Competitive Advantage Case Study Help
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and might not accept the healthier items due to the addictive nature of harmful products.
• Substantial expense of research and advancement required to develop new healthy items.
• Worker might withstand over the change in the business design and company strategy.
• Variety of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the present market situation, Sony Corporation Losing Competitive Advantage Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of big amount of research study and advancement expenses for new product development. Together with it, acquisitions would allow incorporation of new items within two years in addition to the capability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need substantial amount of financial investment funds. The companies might not be able to decrease the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing projects, Sony Corporation Losing Competitive Advantage Case Study Help might show to be effective in accomplishing the targets.

This Sony Corporation Losing Competitive Advantage case study is writen by : Vivek Gupta

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