The Air France-Klm Merger Story Case Study Solution

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The Air France-Klm Merger Story Case Analysis

The Air France-Klm Merger Story Case Study Solution is a well-known name of a New York based, world's leading company in the food and beverage industry. Case Study Solution is a prominent brand in hassle-free snacks, foods and beverages with its existence in about 200 countries. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere locations. Additionally, the business is doing efforts to make product advancement as its new source of competitive benefit.

The report contains a deep analysis of numerous aspects of the social duties of major companies in the food and beverage market in basic, and Case Solution in particular. It also offers an analysis of the growing health and environmental problems including weight problems, heart diseases, ecological devastation etc. in the Western nations and the role of the companies in the food and beverage industry to attend to these problems. The report likewise offers an examination of the extent of sustainability and CSR in the The Air France-Klm Merger Story Case Study Analysis's company technique in addition to the decision of how Case Study Help develops worth for its consumers. The report likewise offers particular tactical alternatives for company to include the criticism over its social responsibility with specific suggestions and an execution strategy.

Concerns Recognition

The giant food and beverage business was going through a criticism over its duty towards various social and ecological concerns consisting of; obesity, cardiovascular disease, ecological destruction and so on. These criticisms lead, to reconsider about the corporate technique of The Air France-Klm Merger Story Case Study Help. The Vivek Gupta has recognized that the total society, the lifestyle of people and the people at whole have been changed now. In this scenario with increasing patterns towards much healthier items and the increasing environmental issues, Case Study Analysis ought to change its instructions towards much healthier products. Although, Case Study Analysis had actually taken certain essential steps regarding the ecological impacts of its items, however, these actions are inadequate to wind up the criticism over the company's obligation towards social and environmental problems. Therefore, the is required to take particular tactical actions to change the market position of its particular well-known brands and present The Air France-Klm Merger Story Case Study Help as a business producing healthy products in the market. In this regard, Case Study Solution and other food and beverage companies must use their power to move the customer taste towards much healthier items to remove the constraints in the development of food industry.

Vital Analysis

The shift from the use of natural food to produced food has highly affected the health of the consumers. All of the information related to the health problems with the incorporation of produced food in the market explain the occurrence of the health concerns related to food system. These concerns are indirectly the outcome of various practices of the food and beverage companies for producing value for their customers.

Worth Development at The Air France-Klm Merger Story Case Study Analysis

The Air France-Klm Merger Story Case Study Solution being a giant company in the food and drink market, offers high value to its customers by numerous methods. Case Study Help has a competitive benefit in offering its products far and large worldwide. The company is provided in about 200 nations with a big number of well-known global brand names.

The company produces value for its customers by ways of providing large number of yummy food products consisting of salt, fat and sugar, which are the ingredients that are straight linked with the psychological core of the consumer's brain. The The Air France-Klm Merger Story Case Study Solution together with other giant food and drinks business create worth for its customers by controling these ingredients in its items. Case Study Solution together with other huge business has an interest in finding ways to increase the consumer value from its products through making use of the vulnerability.

In addition to it, the business likewise produces value by means of incorporating the healthy point in its items. The business has actually done particular efforts in order to offer healthy products and decrease the share of The Air France-Klm Merger Story Case Study Help in overall environmental devastation. Case Study Analysis has taken specific steps associated with the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and dedications connected to Case Study Analysis products, market and the neighborhood.

All of these methods have achieved success at developing value for the company customers. These ways have also lead to the increased ecological issues and the criticism over the company's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company items for creating consumer worth faces high quantity of criticism. These ingredients are the primary reason for specific fatal diseases in human including obesity, diabetes, heart problem etc. Increasing health associated issues have raised the criticism for The Air France-Klm Merger Story Case Study Help.

Positive Function of Major Food and Drink Business in Resolving Social and Ecological Expenses Associated with the Market

Undoubtedly, significant food and beverage companies consisting of business, etc. can play a constructive function in attending to social and ecological expenses connected with the market. The environmental expenses associated with food and drink market consist of the ecological destruction due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a big danger to the presence of mankind in future.

Significant cause of these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink business. Food and beverage companies must play a constructive function in addressing these concerns to remove their growth constraints related to the criticism from the ecological neighborhoods.

In order to attend to these issues, the business might either decrease their use of nitrogen abundant components or take particular actions to decrease the quantity of nitrogen in the total environment. The companies need to avoid use of nitrogen fertilizers and need to seek the products of those farmers that do not utilize fertilizers for their crop. The companies could likewise invest in lowering greenhouse gas emissions worldwide. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the eco-friendly costs there are specific social expenses connected with the food and beverage industry which must be addressed by the giant food and beverage business to attain the industry growth and to avoid the criticism from the environmental communities. Social costs related to the market includes the increasing health issues connected to weight problems, heart problem, diabetes and so on. The giant business might play an useful role in resolving these issues.

The companies could move towards healthier products by reducing the amount of hazardous compounds in their processed foods i.e. dioxin, which might lead to deadly human illness. In addition to it, the business must utilize more healthy components instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies might likewise do efforts to shift consumer tastes towards healthy products as they have actually controlled the customer taste for couple of decades. In this way the giant food and beverage companies could play a positive role in attending to social and ecological costs connected to the market.

Assessment of Sustainability at The Air France-Klm Merger Story Case Study Help

There was a potential shift in the corporate strategy and objectives at Case Study Solution. The new CEO was focused on purchasing much healthier products for achieving sustainable growth for the business along with offering much healthier future for individuals and the world both. Under the new vision, the motto of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced particular objectives and dedications associated with human sustainability and the ecological sustainability. The Air France-Klm Merger Story Case Study Help acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce various healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand, the products of Quake Oats consisted of a number of ingredients which were hazardous to health. These hazardous components were not marketed which have become the base for criticism over the healthy brand names of The Air France-Klm Merger Story Case Study Solution.

Together with the inculcation of healthy brands in its portfolio through acquisitions, The Air France-Klm Merger Story Case Study Help has taken certain sustainability actions for its market locations. One of major examples in this regard is the Business's marketing technique associated to schools. The business markets just low calories and nutritious beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy products in its portfolio. The business has increased its research and development budget and has actually introduced an army of health scientists to develop certain healthy items.

Ecological Sustainability

Along with the human sustainability, The Air France-Klm Merger Story Case Study Solution has actually taken a number of actions towards ecological sustainability. The business has committed to different goals associated with water, land, packaging, climate modification and neighborhood. In this regard, the company devoted to decrease its packaging by millions of tones to prevent high quantity of wastages. Moreover, the company has actually devoted to lower greenhouse gas emissions along with the accomplishment of performance in the energy usage. company has also attempted certain humanitarian activities including a dedication to supply safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it could be identified that the company has actually taken numerous actions towards human and environmental sustainability. These steps are still not enough to achieve the wanted commercial growth and to reduce the criticism over the social responsibility of Case Study Solution.

Alternatives

Particular long term tactical alternatives could be obtained for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would allow the business to accomplish its goal of potential growth and decrease the criticism over the company. The alternatives might be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and risks related to the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The first action that The Air France-Klm Merger Story Case Study Help might take is to present a brand-new product line related to healthy food and beverages. The company needs to introduce a broad variety of healthier items by using its substantial research study and advancement expenditures.

Pros:

• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by payment of the harmful products with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addictive nature of dangerous products.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.
• Huge cost of research study and development required to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to accomplish the potential growth and decrease the criticism is to acquire the health associated companies at a high level. Investment in these type of companies would enable The Air France-Klm Merger Story Case Study Analysis to present a large variety of much healthier products within a short time duration with no requirement of substantial research study and development expenses. The pros and cons connected to alternative 3 are provided listed below:

Pros:

• Conserving of substantial amount of research study and advancement costs for new product advancement.
• Incorporation of new items within 2 years.
• Capability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social obligation by settlement of the harmful items with healthy products.

Cons:

• The acquisition may not show to change the image of The Air France-Klm Merger Story Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of dangerous products.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Air France-Klm Merger Story Case Study Solution is to replace all of its harmful products with much healthier products. This could be a huge shift in business technique and the business design at business. The replacement of harmful items with healthier products would entirely change the market position of the company and would require a a great deal of essential steps to be taken. The advantages and disadvantages related to alternative 3 are given below:

Pros:

• Modification of market position of The Air France-Klm Merger Story Case Study Analysis
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the healthier items due to the addictive nature of hazardous products.
• Big expense of research and development required to build new healthy items.
• Staff member may resist over the change in the business design and business technique.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the existing industry situation, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of substantial amount of research and advancement expenses for new item advancement. Along with it, acquisitions would allow incorporation of brand-new products within 2 years along with the ability to target large number of customers.

This The Air France-Klm Merger Story case study is writen by : Vivek Gupta

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