The Aventis-Sanofi Merger - Role Of French Government Case Study Solution

Home >> Vivek Gupta >> The Aventis-Sanofi Merger - Role Of French Government

The Aventis-Sanofi Merger - Role Of French Government Case Analysis

The Aventis-Sanofi Merger - Role Of French Government Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage industry. Case Study Help is a leading brand in practical snacks, foods and drinks with its existence in about 200 countries. Major brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its ability to market the item at far and wide places. The company is doing efforts to make item development as its new source of competitive advantage.

The report includes a deep analysis of numerous elements of the social duties of significant companies in the food and drink industry in basic, and Case Solution in specific. It likewise provides an analysis of the growing health and environmental problems consisting of obesity, heart diseases, environmental devastation and so on in the Western countries and the function of the business in the food and drink industry to address these issues. The report likewise supplies an evaluation of the level of sustainability and CSR in the The Aventis-Sanofi Merger - Role Of French Government Case Study Help's business method together with the determination of how Case Study Help produces value for its customers. The report likewise supplies particular tactical options for company to integrate the criticism over its social responsibility with certain suggestions and an execution plan.

Issues Identification

Case Study Analysis had taken particular essential steps relating to the environmental impacts of its products, but, these steps are not enough to end up the criticism over the business's responsibility towards social and ecological problems. This is needed to take particular strategic actions to alter the market position of its particular well-known brand names and present Case Study Help as a company producing healthy items in the market. In this regard, business and other food and beverage companies need to use their power to shift the customer taste towards much healthier products to get rid of the restraints in the development of food industry.

Crucial Analysis

The shift from the use of natural food to made food has actually highly impacted the health of the customers. All of the information related to the health issues with the incorporation of produced food in the market discuss the frequency of the health problems related to food system. These problems are indirectly the outcome of various practices of the food and drink companies for creating value for their customers.

Value Creation at The Aventis-Sanofi Merger - Role Of French Government Case Study Help

The Aventis-Sanofi Merger - Role Of French Government Case Study Help being a giant company in the food and beverage market, supplies high worth to its clients by various methods. Worth development in the food and drink industry is done through two methods i.e. taste and accessibility of the product. Case Study Help has a competitive advantage in providing its products everywhere worldwide. Its marketing ability makes it able to target a large base of consumers. The business is presented in about 200 countries with a large number of popular worldwide brands. The far and wide presence of the company items supplies high value to customers.

The company produces value for its customers by methods of offering big number of yummy food products including salt, fat and sugar, which are the ingredients that are directly connected with the psychological core of the customer's brain. The The Aventis-Sanofi Merger - Role Of French Government Case Study Analysis in addition to other giant food and beverages companies create worth for its consumers by controling these active ingredients in its products. Case Study Help along with other giant companies has an interest in finding methods to increase the consumer worth from its items through exploiting the vulnerability.

Together with it, the company likewise develops worth by methods of incorporating the healthy point in its products. The company has actually done specific efforts in order to supply healthy products and reduce the share of The Aventis-Sanofi Merger - Role Of French Government Case Study Analysis in total environmental destruction. Case Study Solution has taken specific steps associated with the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic objectives and commitments associated with Case Study Analysis products, marketplace and the neighborhood.

All of these ways have been successful at developing worth for the business consumers. Nevertheless, these means have also lead to the increased environmental concerns and the criticism over the company's role in increasing health and ecological difficulties. The incorporation of components like salt, fat and sugar in the business products for creating customer worth deals with high amount of criticism. These components are the primary reason for specific deadly diseases in human including obesity, diabetes, cardiovascular disease and so on. Increasing health associated concerns have actually raised the criticism for The Aventis-Sanofi Merger - Role Of French Government Case Study Solution.

Constructive Role of Significant Food and Drink Companies in Attending To Social and Ecological Expenses Connected With the Market

Undoubtedly, significant food and beverage companies consisting of business, and so on can play a constructive role in resolving social and eco-friendly costs related to the market. The ecological expenses connected to food and beverage market consist of the environmental devastation due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which might be a big threat to the presence of humankind in future.

Major reason for these environmental modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Therefore, food and drink business need to play a constructive role in resolving these problems to remove their growth restraints related to the criticism from the ecological neighborhoods.

In order to resolve these issues, the business might either minimize their usage of nitrogen abundant components or take certain steps to minimize the amount of nitrogen in the general environment. The companies should avoid usage of nitrogen fertilizers and should search out the items of those farmers that do not utilize fertilizers for their crop. The companies could also invest in lowering greenhouse gas emissions worldwide. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the ecological expenses there are specific social costs associated with the food and beverage market which should be dealt with by the giant food and drink business to achieve the market development and to avoid the criticism from the environmental communities. Social expenses connected with the market includes the increasing health concerns related to obesity, cardiovascular disease, diabetes etc. However, the huge business might play a positive role in dealing with these problems.

The business might move towards more healthy items by minimizing the amount of hazardous substances in their processed foods i.e. dioxin, which might result in lethal human diseases. In addition to it, the business ought to use more healthy components instead of derivatives of Corn and Soy to increase variety of calories from their items. The business might likewise do efforts to shift consumer tastes towards healthy products as they have actually controlled the customer taste for few decades. In this way the giant food and beverage companies could play an useful function in addressing social and environmental expenses related to the industry.

Evaluation of Sustainability at The Aventis-Sanofi Merger - Role Of French Government Case Study Help

There was a prospective shift in the corporate technique and goals at Case Study Analysis. The new CEO was focused on investing in much healthier products for attaining sustainable development for the business together with supplying much healthier future for the people and the planet both. Under the new vision, the motto of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed particular objectives and dedications related to human sustainability and the environmental sustainability. The Aventis-Sanofi Merger - Role Of French Government Case Study Help obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce various much healthier items in its portfolio. Despite of being thought about a Case Study Help's healthy brand, the products of Quake Oats contained numerous active ingredients which were dangerous to health. These hazardous active ingredients were not advertised which have actually become the base for criticism over the healthy brand names of The Aventis-Sanofi Merger - Role Of French Government Case Study Help.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, The Aventis-Sanofi Merger - Role Of French Government Case Study Help has taken particular sustainability actions for its market places. One of significant examples in this regard is the Business's marketing technique associated to schools. The business markets only low calories and nutritious beverages options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy products in its portfolio. The company has increased its research study and advancement budget plan and has actually presented an army of health scientists to develop particular healthy products.

Environmental Sustainability

Together with the human sustainability, The Aventis-Sanofi Merger - Role Of French Government Case Study Analysis has actually taken numerous steps towards environmental sustainability. The business has committed to numerous objectives associated with water, land, product packaging, climate change and community. In this regard, the business devoted to reduce its packaging by millions of tones to avoid high amount of wastes. The business has committed to reduce greenhouse gas emissions along with the achievement of effectiveness in the energy use. company has also attempted particular philanthropic activities including a dedication to provide safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be identified that the company has taken several steps towards human and ecological sustainability. These actions are still not enough to accomplish the desired commercial growth and to minimize the criticism over the social responsibility of Case Study Help.

Alternatives

Particular long term strategic options could be derived for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would enable the business to attain its goal of possible development and reduce the criticism over the business. The alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the expense and risks related to the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The primary step that The Aventis-Sanofi Merger - Role Of French Government Case Study Analysis could take is to present a brand-new line of product related to healthy food and drinks. The business has already introduced specific heath related brands, but, the number of these brand names in its portfolio is not possible to lower the criticism and achieve prospective growth. The business must present a large range of healthier products by using its substantial research and advancement expenditures. The benefits and drawbacks associated with the introduction of a healthy product line in the portfolio are offered listed below:

Pros:

• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation by payment of the hazardous products with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to decrease criticism.
• Big cost of research and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the prospective growth and decrease the criticism is to obtain the health related companies at a high level. Investment in these type of companies would permit The Aventis-Sanofi Merger - Role Of French Government Case Study Help to introduce a big range of much healthier items within a brief time duration with no requirement of significant research study and advancement expenses. The advantages and disadvantages associated with alternative 3 are given below:

Pros:

• Saving of substantial quantity of research study and development costs for new product advancement.
• Incorporation of brand-new items within 2 years.
• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty by settlement of the harmful products with healthy products.

Cons:

• The acquisition might not prove to alter the image of The Aventis-Sanofi Merger - Role Of French Government Case Study Solution as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addicting nature of dangerous items.
• The dangerous products in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Aventis-Sanofi Merger - Role Of French Government Case Study Help is to replace all of its dangerous items with much healthier items. This could be a big shift in business method and business design at business. The replacement of hazardous items with much healthier items would totally alter the market position of the business and would require a a great deal of necessary steps to be taken. The pros and cons associated with alternative 3 are offered below:

Pros:

• Modification of market position of The Aventis-Sanofi Merger - Role Of French Government Case Study Help
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the new products in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addictive nature of harmful items.
• Huge expense of research study and development required to construct new healthy products.
• Staff member may withstand over the modification in business model and service method.
• Variety of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the present market situation, Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the business to conserve of big quantity of research and development costs for brand-new product advancement. Along with it, acquisitions would permit incorporation of brand-new products within 2 years along with the capability to target big number of consumers.

This The Aventis-Sanofi Merger - Role Of French Government case study is writen by : Vivek Gupta

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations