The Chinese Tainted Milk Scandal Case Study Analysis

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The Chinese Tainted Milk Scandal Case Help

The Chinese Tainted Milk Scandal Case Study Help is a well-known name of a New York based, world's leading company in the food and drink market. business is a leading brand in practical treats, foods and beverages with its existence in about 200 countries.

The report contains a deep analysis of various elements of the social responsibilities of major business in the food and drink industry in general, and company in specific. The report also provides an examination of the degree of sustainability and CSR in the The Chinese Tainted Milk Scandal Case Study Solution's business strategy along with the determination of how Case Study Help creates worth for its consumers.

Problems Recognition

Case Study Solution had taken particular essential actions relating to the environmental impacts of its items, but, these steps are not enough to end up the criticism over the business's obligation towards social and eco-friendly problems. This is needed to take certain strategic steps to alter the market position of its particular famous brand names and present Case Study Solution as a company producing healthy products in the market. In this regard, company and other food and drink business must utilize their power to move the customer taste towards much healthier items to get rid of the restraints in the growth of food industry.

Critical Analysis

For the couple of decades, consumer food patterns have been altered drastically. The shift from making use of natural food to made food has actually extremely impacted the health of the customers. Despite of the discovery of modern-day health methods, the overall health of individuals in few decades have been highly affected. Currently about 1 billion of individuals In United States are obese and at least 300 million of them have weight problems. Children likewise facing the issue of obesity. The ratios of obesity in 1980s are rather different from the present ratios. Despite of discovery of health strategies and modern-day ways to manage weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of manufactured food in the market describe the prevalence of the health issues connected to food system. These problems are indirectly the outcome of numerous practices of the food and beverage companies for developing worth for their consumers.

Value Development at The Chinese Tainted Milk Scandal Case Study Analysis

The Chinese Tainted Milk Scandal Case Study Solution being a giant business in the food and drink industry, supplies high value to its clients by different methods. Case Study Solution has a competitive benefit in supplying its products far and wide globally. The company is presented in about 200 nations with a large number of well-known global brands.

Furthermore, the company develops worth for its consumers by ways of providing large number of yummy food products including salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the emotional core of the customer's brain. The The Chinese Tainted Milk Scandal Case Study Solution along with other giant food and drinks business create worth for its consumers by manipulating these active ingredients in its items. Case Study Help in addition to other giant business is interested in finding ways to increase the customer value from its products through making use of the vulnerability.

In addition to it, the company also creates value by means of including the healthy point in its items. The business has actually done particular efforts in order to offer healthy items and lower the share of The Chinese Tainted Milk Scandal Case Study Solution in general environmental devastation. Case Study Solution has actually taken particular steps associated with the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and commitments associated with Case Study Solution items, market and the neighborhood.

All of these methods have been successful at producing value for the Case Study Solution consumers. Increasing health associated problems have raised the criticism for Case Study Solution.

Constructive Function of Major Food and Beverage Companies in Resolving Social and Ecological Expenses Related To the Market

Indeed, major food and drink business including company, and so on can play a constructive role in dealing with social and eco-friendly costs related to the market. The eco-friendly costs associated with food and beverage industry consist of the ecological destruction due to the increase of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which might be a huge threat to the presence of humanity in future.

Major reason for these environmental changes is mass use of nitrogen rich fertilizers and the components by the food and drink companies. Therefore, food and drink business should play a constructive function in dealing with these issues to remove their development restrictions related to the criticism from the ecological communities.

In order to resolve these problems, the companies could either reduce their usage of nitrogen rich components or take specific steps to lower the quantity of nitrogen in the overall environment. The companies must avoid usage of nitrogen fertilizers and ought to seek the products of those farmers that do not use fertilizers for their crop. Moreover, the business might also purchase decreasing greenhouse gas emissions worldwide. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological costs there are particular social expenses related to the food and beverage industry which need to be dealt with by the huge food and beverage business to achieve the market growth and to avoid the criticism from the environmental neighborhoods. Social costs related to the industry consists of the increasing health problems associated with weight problems, heart problem, diabetes etc. However, the huge companies might play a constructive role in addressing these concerns.

The companies might move towards healthier products by reducing the amount of harmful substances in their processed foods i.e. dioxin, which might lead to fatal human illness. Together with it, the companies must utilize more healthy ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The business might also do efforts to move consumer tastes towards healthy items as they have actually controlled the consumer taste for couple of years. In this method the huge food and drink companies could play an useful function in attending to social and ecological costs associated with the market.

Assessment of Sustainability at The Chinese Tainted Milk Scandal Case Study Solution

There was a potential shift in the corporate method and goals at Case Study Analysis. The brand-new CEO was focused on purchasing healthier items for accomplishing sustainable growth for the company together with providing much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quake Oats included a number of components which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, The Chinese Tainted Milk Scandal Case Study Analysis has actually taken certain sustainability steps for its market places. Among significant examples in this regard is the Company's marketing technique associated to schools. The company markets just low calories and nutritious drinks options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy products in its portfolio. The business has increased its research study and development spending plan and has actually introduced an army of health scientists to design specific healthy products.

Environmental Sustainability

In this regard, the business dedicated to reduce its product packaging by millions of tones to avoid high amount of wastages. The company has actually devoted to decrease greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be identified that the company has actually taken a number of actions towards human and environmental sustainability. However these steps are still not enough to achieve the desired commercial development and to decrease the criticism over the social duty of The Chinese Tainted Milk Scandal Case Study Analysis.

Alternatives

Specific long term strategic options might be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the option would allow the company to accomplish its goal of possible development and minimize the criticism over the business. Additionally, the options could be assessed on the basis of the time frame that would be taken by an alternative to be carried out in addition to the expense and threats associated with the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The primary step that The Chinese Tainted Milk Scandal Case Study Analysis could take is to present a brand-new line of product associated with healthy food and drinks. The business has actually currently introduced particular heath related brands, however, the number of these brands in its portfolio is not prospective to minimize the criticism and attain possible development. The business ought to present a wide variety of healthier products by using its significant research study and development expenses. The benefits and drawbacks associated with the introduction of a healthy product line in the portfolio are given listed below:

Pros:

• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy items.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of dangerous products.
• The hazardous items in the product portfolio might make the incorporation of healthy products fail to reduce criticism.
• Big cost of research study and development needed to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the potential development and reduce the criticism is to obtain the health related business at a high level. Financial investment in these kind of companies would permit The Chinese Tainted Milk Scandal Case Study Solution to introduce a big variety of much healthier items within a brief time period with no requirement of significant research study and development expenses. The advantages and disadvantages related to alternative 3 are offered below:

Pros:

• Saving of substantial amount of research study and advancement costs for new item advancement.
• Incorporation of brand-new products within 2 years.
• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social duty by payment of the dangerous products with healthy products.

Cons:

• The acquisition might not show to change the image of The Chinese Tainted Milk Scandal Case Study Help as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addicting nature of hazardous items.
• The dangerous products in the product portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Chinese Tainted Milk Scandal Case Study Help is to change all of its dangerous items with much healthier products. The replacement of harmful products with much healthier items would completely change the market position of the business and would require a big number of required steps to be taken.

Pros:

• Change of market position of The Chinese Tainted Milk Scandal Case Study Help
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the healthier items due to the addicting nature of harmful products.
• Substantial cost of research study and advancement required to develop brand-new healthy items.
• Worker might resist over the modification in the business model and company method.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the present industry situation, The Chinese Tainted Milk Scandal Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the company to conserve of big quantity of research study and advancement expenses for new product development. Together with it, acquisitions would enable incorporation of new items within two years together with the ability to target large number of consumers. Moreover, the acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would need substantial quantity of investment funds. The companies may not be able to reduce the criticism. However, with a careful analysis of the acquisition with an aggressive marketing campaigns, The Chinese Tainted Milk Scandal Case Study Analysis could prove to be effective in attaining the targets.

This The Chinese Tainted Milk Scandal case study is writen by : Vivek Gupta

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