The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Analysis

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The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Solution

The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Help is a well-known name of a New York based, world's leading company in the food and drink industry. Case Study Analysis is a leading brand in convenient snacks, foods and beverages with its existence in about 200 nations. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the product at far and wide locations. The company is doing efforts to make item advancement as its new source of competitive advantage.

The report consists of a deep analysis of numerous aspects of the social responsibilities of major business in the food and drink industry in general, and Case Solution in particular. It also supplies an analysis of the growing health and ecological concerns consisting of weight problems, heart diseases, environmental devastation etc. in the Western countries and the function of the companies in the food and beverage market to attend to these problems. The report also offers an examination of the degree of sustainability and CSR in the The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Help's business strategy along with the determination of how Case Study Help produces value for its customers. The report also offers particular tactical options for company to integrate the criticism over its social duty with particular recommendations and an application strategy.

Concerns Identification

Case Study Solution had taken specific vital steps relating to the environmental impacts of its products, however, these steps are not enough to end up the criticism over the company's obligation towards social and environmental problems. This is required to take specific strategic steps to alter the market position of its certain famous brand names and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and drink business must use their power to shift the customer taste towards healthier products to eliminate the restrictions in the development of food market.

Crucial Analysis

The shift from the usage of natural food to made food has highly affected the health of the customers. All of the information related to the health issues with the incorporation of made food in the market discuss the occurrence of the health concerns related to food system. These problems are indirectly the result of numerous practices of the food and beverage business for creating worth for their consumers.

Worth Creation at The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Help

The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Solution being a huge company in the food and beverage industry, supplies high value to its clients by various ways. Case Study Help has a competitive benefit in supplying its products far and broad worldwide. The company is presented in about 200 countries with a large number of popular global brands.

Moreover, the company produces value for its customers by means of offering a great deal of delicious foodstuff consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the consumer's brain. The The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Analysis along with other huge food and drinks business create value for its customers by controling these active ingredients in its products. Case Study Help together with other giant companies has an interest in finding methods to increase the consumer value from its products through making use of the vulnerability.

Together with it, the company likewise develops worth by methods of including the healthy point in its items. The company has actually done particular efforts in order to offer healthy products and decrease the share of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Help in overall environmental devastation. Case Study Help has actually taken certain steps associated with the sustainability of people and environment including the 2009 statement of the enthusiastic goals and dedications connected to Case Study Solution items, marketplace and the community.

All of these ways have been successful at developing value for the company consumers. Nevertheless, these means have also lead to the increased environmental concerns and the criticism over the business's role in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the business items for developing customer worth deals with high quantity of criticism. These ingredients are the primary cause of particular fatal illness in human including obesity, diabetes, heart problem and so on. Increasing health related problems have actually raised the criticism for The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Solution.

Positive Role of Significant Food and Drink Companies in Addressing Social and Ecological Costs Related To the Market

Indeed, significant food and beverage business including business, and so on can play an useful role in resolving social and ecological costs associated with the industry. The ecological expenses related to food and beverage market include the ecological devastation due to the influx of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a big danger to the existence of humankind in future.

Major cause of these ecological modifications is mass use of nitrogen rich fertilizers and the components by the food and beverage business. Therefore, food and drink companies should play a constructive role in resolving these issues to remove their development restrictions related to the criticism from the ecological neighborhoods.

The companies must prevent usage of nitrogen fertilizers and must browse out the products of those farmers that do not utilize fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the ecological expenses there are particular social costs related to the food and beverage industry which need to be addressed by the huge food and beverage companies to accomplish the industry development and to prevent the criticism from the ecological neighborhoods. Social expenses associated with the market consists of the increasing health concerns associated with obesity, cardiovascular disease, diabetes etc. However, the huge companies might play a positive function in resolving these problems.

The companies might move towards more healthy items by decreasing the quantity of toxic compounds in their processed foods i.e. dioxin, which might result in deadly human illness. The business might likewise do efforts to shift consumer tastes towards healthy items as they have managed the customer taste for couple of years.

Examination of Sustainability at The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Help

There was a possible shift in the business strategy and goals at Case Study Help. The brand-new CEO was concentrated on investing in healthier products for attaining sustainable development for the company in addition to offering much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the company was also changed from the "fun for you" to "much better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to present different much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quaker Oats contained several active ingredients which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Help has actually taken specific sustainability steps for its market locations. One of significant examples in this regard is the Business's marketing method associated to schools. The company markets just low calories and healthy beverages options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy products in its portfolio. The company has actually increased its research study and advancement budget plan and has actually introduced an army of health researchers to design certain healthy products.

Ecological Sustainability

In this regard, the company devoted to decrease its packaging by millions of tones to prevent high amount of wastages. The business has actually committed to lower greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it might be identified that the business has taken a number of actions towards human and environmental sustainability. These steps are still not sufficient to achieve the preferred commercial growth and to decrease the criticism over the social duty of Case Study Help.

Alternatives

Specific long term tactical alternatives could be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the alternative would allow the business to attain its goal of prospective growth and minimize the criticism over the business. Furthermore, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented together with the cost and dangers related to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first step that The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Solution might take is to present a brand-new line of product connected to healthy food and drinks. The business has actually already introduced specific heath related brand names, however, the number of these brand names in its portfolio is not possible to reduce the criticism and attain possible development. The business needs to introduce a broad variety of healthier products by utilizing its substantial research study and advancement expenses. The pros and cons connected to the introduction of a healthy line of product in the portfolio are given below:

Pros:

• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty by settlement of the harmful items with healthy products.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addicting nature of harmful products.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Big expense of research study and advancement needed to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the possible development and minimize the criticism is to get the health associated companies at a high level. Investment in these kind of companies would allow The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Analysis to introduce a big range of much healthier products within a brief time duration without any need of substantial research and advancement expenses. The benefits and drawbacks connected to alternative 3 are offered listed below:

Pros:

• Saving of big amount of research and advancement costs for brand-new item advancement.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social obligation by payment of the hazardous items with healthy products.

Cons:

• The acquisition may not show to change the image of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the new items in the market i.e. consumers may not like the taste and may decline the healthier products due to the addictive nature of dangerous items.
• The harmful products in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Help is to change all of its hazardous products with much healthier products. This might be a substantial shift in the business strategy and the business design at company. The replacement of hazardous items with healthier items would completely change the marketplace position of the business and would require a large number of necessary steps to be taken. The pros and cons related to alternative 3 are offered listed below:

Pros:

• Modification of market position of The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Help
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social responsibility

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addicting nature of harmful items.
• Big expense of research study and advancement required to construct new healthy products.
• Worker may withstand over the change in business model and organisation strategy.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the present market circumstance, The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to conserve of huge amount of research study and advancement costs for new product advancement. In addition to it, acquisitions would permit incorporation of new items within 2 years in addition to the capability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would require substantial quantity of financial investment funds. The companies may not be able to reduce the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, company might show to be effective in attaining the targets.

This The Coca-Cola - Honest Tea Deal Promoting Sustainability Or Corporate Greenwashing case study is writen by : Vivek Gupta

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