The Morgan Stanley - Dean Witter Merger Case Study Analysis

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The Morgan Stanley - Dean Witter Merger Case Analysis

The Morgan Stanley - Dean Witter Merger Case Study Analysis is a popular name of a New York based, world's leading company in the food and beverage industry. company is a prominent brand name in practical snacks, foods and drinks with its presence in about 200 countries.

The report consists of a deep analysis of various aspects of the social duties of major companies in the food and drink market in basic, and business in particular. The report likewise provides an assessment of the level of sustainability and CSR in the The Morgan Stanley - Dean Witter Merger Case Study Analysis's organisation method along with the determination of how Case Study Solution develops worth for its customers.

Issues Identification

Case Study Solution had actually taken particular important actions concerning the environmental impacts of its products, however, these actions are not enough to end up the criticism over the business's obligation towards social and environmental concerns. This is needed to take certain tactical steps to alter the market position of its specific famous brands and present Case Study Solution as a business producing healthy products in the market. In this regard, company and other food and beverage companies ought to use their power to move the consumer taste towards much healthier products to eliminate the restraints in the development of food industry.

Important Analysis

For the few decades, consumer food patterns have actually been altered dramatically. The shift from using healthy food to made food has actually highly impacted the health of the consumers. Despite of the discovery of contemporary health strategies, the general health of people in couple of years have been highly impacted. Currently about 1 billion of the people In United States are overweight and at least 300 countless them have weight problems. Kids also facing the issue of obesity. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health methods and contemporary methods to manage weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of made food in the market describe the occurrence of the health issues associated with food system. These issues are indirectly the outcome of different practices of the food and beverage business for creating worth for their customers.

Worth Production at The Morgan Stanley - Dean Witter Merger Case Study Analysis

The Morgan Stanley - Dean Witter Merger Case Study Analysis being a giant company in the food and drink market, offers high worth to its clients by various methods. Worth creation in the food and beverage market is done through 2 methods i.e. taste and schedule of the item. Case Study Help has a competitive advantage in providing its products everywhere worldwide. Its marketing capability makes it able to target a large base of consumers. The company exists in about 200 nations with a large number of famous global brands. The far and wide presence of the business items supplies high worth to consumers.

Additionally, the business produces value for its customers by means of offering large number of tasty food consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the consumer's brain. The The Morgan Stanley - Dean Witter Merger Case Study Analysis in addition to other huge food and drinks business develop value for its customers by manipulating these active ingredients in its products. Case Study Help in addition to other huge companies has an interest in finding ways to increase the consumer value from its products through exploiting the vulnerability.

Together with it, the company also creates value by ways of integrating the healthy point in its items. The company has actually done certain efforts in order to provide healthy products and minimize the share of The Morgan Stanley - Dean Witter Merger Case Study Analysis in overall environmental devastation. Case Study Help has actually taken specific steps connected to the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and dedications related to Case Study Help products, market and the neighborhood.

All of these means have been successful at producing worth for the company consumers. These means have also lead to the increased ecological concerns and the criticism over the company's role in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company products for creating customer worth deals with high quantity of criticism. These ingredients are the main reason for particular deadly diseases in human including obesity, diabetes, heart problem etc. Increasing health associated issues have actually raised the criticism for The Morgan Stanley - Dean Witter Merger Case Study Analysis.

Useful Role of Major Food and Drink Companies in Attending To Social and Ecological Costs Connected With the Industry

Major food and drink companies consisting of The Morgan Stanley - Dean Witter Merger Case Study Solution etc. can play a positive function in addressing social and eco-friendly expenses associated with the market. The ecological costs associated with food and beverage market include the ecological devastation due to the influx of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a big danger to the existence of mankind in future.

Significant cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Food and beverage business ought to play a positive role in resolving these problems to eliminate their development constraints related to the criticism from the ecological neighborhoods.

In order to address these issues, the companies could either lower their use of nitrogen rich ingredients or take particular actions to minimize the amount of nitrogen in the overall environment. The business must avoid usage of nitrogen fertilizers and ought to locate the products of those farmers that do not use fertilizers for their crop. Additionally, the business might likewise buy reducing greenhouse gas emissions worldwide. For example, the business might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

Together with the eco-friendly expenses there are particular social costs associated with the food and drink market which should be attended to by the giant food and drink companies to accomplish the market development and to avoid the criticism from the environmental neighborhoods. Social expenses associated with the industry consists of the increasing health concerns related to weight problems, heart disease, diabetes etc. The huge companies might play a constructive function in resolving these concerns.

The companies could move towards more healthy items by decreasing the amount of hazardous substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies could also do efforts to move consumer tastes towards healthy items as they have actually controlled the consumer taste for couple of years.

Evaluation of Sustainability at The Morgan Stanley - Dean Witter Merger Case Study Help

There was a potential shift in the business technique and goals at Case Study Analysis. The brand-new CEO was focused on purchasing much healthier items for achieving sustainable growth for the company along with offering much healthier future for the people and the world both. Under the new vision, the slogan of the business was likewise changed from the "fun for you" to "better for you".

Human Sustainability

The company revealed certain objectives and commitments associated with human sustainability and the ecological sustainability. The Morgan Stanley - Dean Witter Merger Case Study Help obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce various much healthier products in its portfolio. Despite of being thought about a Case Study Analysis's healthy brand, the products of Quaker Oats contained a number of active ingredients which were dangerous to health. These dangerous components were not marketed which have actually become the base for criticism over the healthy brand names of The Morgan Stanley - Dean Witter Merger Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, The Morgan Stanley - Dean Witter Merger Case Study Solution has taken certain sustainability steps for its market locations. One of significant examples in this regard is the Company's marketing technique associated to schools. The business markets just low calories and nutritious beverages options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy items in its portfolio. The company has actually increased its research study and advancement spending plan and has actually introduced an army of health scientists to develop specific healthy products.

Environmental Sustainability

Together with the human sustainability, The Morgan Stanley - Dean Witter Merger Case Study Solution has actually taken numerous steps towards ecological sustainability. The company has actually dedicated to different goals connected to water, land, packaging, environment modification and community. In this regard, the company devoted to decrease its product packaging by countless tones to avoid high quantity of wastages. Furthermore, the company has actually devoted to minimize greenhouse gas emissions in addition to the accomplishment of effectiveness in the energy usage. company has also tried certain philanthropic activities including a commitment to offer safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it could be figured out that the business has taken several steps towards human and ecological sustainability. These actions are still not adequate to achieve the desired industrial growth and to minimize the criticism over the social responsibility of Case Study Analysis.

Alternatives

Certain long term tactical options might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the alternative would allow the company to accomplish its objective of prospective growth and minimize the criticism over the company. Furthermore, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be implemented together with the expense and threats associated with the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The very first step that The Morgan Stanley - Dean Witter Merger Case Study Help could take is to introduce a new item line related to healthy food and beverages. The company needs to introduce a wide variety of healthier products by using its substantial research and advancement expenses.

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community development organizations.
• Satisfaction of the social obligation by payment of the dangerous items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addicting nature of dangerous items.
• The hazardous items in the product portfolio may make the incorporation of healthy items fail to minimize criticism.
• Big expense of research and advancement needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to achieve the prospective growth and decrease the criticism is to get the health associated business at a high level. Financial investment in these type of companies would allow The Morgan Stanley - Dean Witter Merger Case Study Solution to present a large range of healthier items within a brief time period with no requirement of considerable research study and development expenses. The advantages and disadvantages related to alternative 3 are provided below:

Pros:

• Saving of huge amount of research and development costs for new item advancement.
• Incorporation of brand-new items within 2 years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social responsibility by compensation of the dangerous products with healthy products.

Cons:

• The acquisition may not show to alter the image of The Morgan Stanley - Dean Witter Merger Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of hazardous items.
• The dangerous products in the item portfolio might make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Morgan Stanley - Dean Witter Merger Case Study Help is to replace all of its harmful products with healthier items. This might be a big shift in business strategy and the business design at business. The replacement of harmful products with much healthier products would entirely change the marketplace position of the company and would need a a great deal of required steps to be taken. The benefits and drawbacks associated with alternative 3 are offered below:

Pros:

• Modification of market position of The Morgan Stanley - Dean Witter Merger Case Study Help
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and neighborhood advancement organizations.
• Fulfillment of the social duty

Cons:

• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• Huge expense of research study and advancement required to build brand-new healthy products.
• Staff member might resist over the modification in the business design and company strategy.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the present market circumstance, The Morgan Stanley - Dean Witter Merger Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to conserve of huge amount of research and development expenses for brand-new item development. Along with it, acquisitions would permit incorporation of brand-new products within 2 years along with the ability to target large number of customers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would require huge amount of financial investment funds. The companies may not be able to minimize the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, The Morgan Stanley - Dean Witter Merger Case Study Help might prove to be effective in attaining the targets.

This The Morgan Stanley - Dean Witter Merger case study is writen by : Vivek Gupta

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