The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Solution

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The Tata Group Integrating Social Responsibility With Corporate Strategy Case Solution

The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink market. Case Study Analysis is a leading brand in convenient snacks, foods and beverages with its existence in about 200 countries. Major brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its ability to market the product at far and wide locations. The business is doing efforts to make product development as its new source of competitive benefit.

The report contains a deep analysis of various elements of the social responsibilities of significant companies in the food and drink market in basic, and business in specific. The report also offers an assessment of the level of sustainability and CSR in the The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Solution's company strategy along with the decision of how Case Study Analysis produces worth for its consumers.

Problems Recognition

The huge food and drink company was going through a criticism over its obligation towards different social and environmental problems consisting of; weight problems, heart diseases, environmental destruction and so on. These criticisms lead, to reconsider about the corporate strategy of The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Analysis. The Vivek Gupta has understood that the overall society, the way of life of individuals and individuals at whole have been changed now. In this scenario with increasing trends towards much healthier items and the increasing ecological concerns, Case Study Analysis needs to alter its direction towards much healthier products. Although, Case Study Solution had taken certain important steps relating to the environmental impacts of its items, however, these steps are insufficient to wind up the criticism over the company's obligation towards social and ecological problems. The needed to take specific strategic actions to alter the market position of its particular popular brand names and present Online Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Analysis and other food and beverage companies need to use their power to move the consumer taste towards much healthier items to get rid of the constraints in the development of food industry.

Critical Analysis

The shift from the usage of natural food to produced food has highly affected the health of the customers. All of the information related to the health problems with the incorporation of made food in the market explain the prevalence of the health issues related to food system. These issues are indirectly the outcome of various practices of the food and drink business for producing worth for their customers.

Worth Production at The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Analysis

The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Analysis being a giant business in the food and drink industry, provides high value to its consumers by numerous means. Worth creation in the food and beverage industry is done through 2 methods i.e. taste and schedule of the product. Case Study Help has a competitive benefit in offering its items everywhere globally. Its marketing capability makes it able to target a big base of customers. The business exists in about 200 nations with a large number of popular global brand names. The far and wide presence of the company products supplies high value to customers.

Additionally, the company produces worth for its consumers by ways of providing large number of yummy foodstuff consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Help in addition to other giant food and beverages business produce value for its consumers by manipulating these components in its items. Case Study Solution in addition to other huge business has an interest in finding ways to increase the consumer worth from its products through making use of the vulnerability.

In addition to it, the business likewise creates worth by means of incorporating the healthy point in its items. The business has actually done particular efforts in order to supply healthy items and minimize the share of The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Help in overall environmental devastation. Case Study Help has taken specific actions connected to the sustainability of individuals and environment including the 2009 statement of the enthusiastic goals and dedications related to Case Study Solution items, marketplace and the community.

All of these ways have been effective at producing worth for the Case Study Solution customers. Increasing health associated issues have actually raised the criticism for Case Study Analysis.

Positive Role of Significant Food and Drink Business in Attending To Social and Ecological Expenses Connected With the Market

Undoubtedly, major food and beverage companies including business, etc. can play a constructive function in attending to social and ecological costs connected with the industry. The eco-friendly costs associated with food and beverage industry include the environmental destruction due to the increase of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a big hazard to the presence of humankind in future.

Major cause of these ecological changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. For that reason, food and drink business ought to play a positive role in attending to these issues to eliminate their growth constraints associated with the criticism from the ecological communities.

In order to resolve these concerns, the business might either decrease their usage of nitrogen abundant components or take specific actions to reduce the amount of nitrogen in the general environment. The companies must avoid use of nitrogen fertilizers and ought to locate the products of those farmers that do not use fertilizers for their crop. Moreover, the companies might likewise invest in minimizing greenhouse gas emissions worldwide. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the eco-friendly expenses there are particular social expenses associated with the food and beverage market which need to be dealt with by the giant food and drink business to attain the market growth and to avoid the criticism from the ecological communities. Social expenses associated with the industry consists of the increasing health concerns related to obesity, cardiovascular disease, diabetes and so on. The huge business might play a constructive role in addressing these concerns.

The companies could move towards more healthy items by decreasing the amount of poisonous substances in their processed foods i.e. dioxin, which might result in deadly human diseases. The companies might likewise do efforts to move consumer tastes towards healthy products as they have managed the consumer taste for couple of years.

Evaluation of Sustainability at The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Help

There was a potential shift in the business method and goals at Case Study Analysis. The new CEO was focused on buying healthier items for achieving sustainable growth for the company along with offering healthier future for the people and the world both. Under the new vision, the motto of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business revealed certain goals and dedications related to human sustainability and the environmental sustainability. The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Analysis acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce various much healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand, the items of Quaker Oats consisted of several active ingredients which were hazardous to health. These harmful components were not marketed which have actually ended up being the base for criticism over the healthy brand names of The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Help.

Together with the inculcation of healthy brands in its portfolio through acquisitions, The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Solution has taken particular sustainability actions for its market places. Among major examples in this regard is the Company's marketing strategy associated to schools. The business markets only low calories and healthy beverages choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The business has increased its research study and advancement budget plan and has introduced an army of health scientists to develop particular healthy items.

Environmental Sustainability

Along with the human sustainability, The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Help has actually taken several steps towards ecological sustainability. The business has committed to different goals related to water, land, product packaging, climate change and community. In this regard, the company committed to reduce its packaging by millions of tones to prevent high quantity of wastages. The company has actually dedicated to minimize greenhouse gas emissions along with the achievement of efficiency in the energy use. business has actually also attempted specific humanitarian activities including a commitment to offer safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be figured out that the company has taken several steps towards human and environmental sustainability. Nevertheless these actions are still not enough to accomplish the preferred industrial growth and to decrease the criticism over the social responsibility of The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Analysis.

Alternatives

Particular long term tactical options might be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the fact that how the alternative would enable the company to attain its objective of prospective growth and minimize the criticism over the company. The options could be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and risks related to the alternative

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first step that The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Analysis could take is to introduce a brand-new product line related to healthy food and beverages. The business must present a large variety of much healthier items by using its substantial research study and development expenditures.

Pros:

• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social responsibility by compensation of the dangerous products with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addictive nature of dangerous products.
• The dangerous products in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.
• Substantial cost of research study and advancement required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the potential growth and decrease the criticism is to get the health associated business at a high level. Financial investment in these kind of companies would permit The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Solution to introduce a big range of healthier items within a brief time duration with no need of significant research and development expenses. The pros and cons connected to alternative 3 are offered below:

Pros:

• Saving of substantial quantity of research and development expenses for new item advancement.
• Incorporation of new products within 2 years.
• Ability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by payment of the dangerous items with healthy items.

Cons:

• The acquisition may not prove to change the image of The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Solution as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new products in the market i.e. consumers may not like the taste and may decline the much healthier items due to the addictive nature of harmful items.
• The hazardous items in the item portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Help is to replace all of its harmful products with healthier products. This might be a substantial shift in business technique and the business model at company. The replacement of dangerous products with much healthier items would totally change the market position of the business and would need a a great deal of required steps to be taken. The advantages and disadvantages related to alternative 3 are offered listed below:

Pros:

• Change of market position of The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Solution
• Capability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social duty

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the healthier items due to the addicting nature of harmful products.
• Huge expense of research and advancement needed to construct new healthy products.
• Employee might resist over the change in the business design and business method.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the existing market circumstance, The Tata Group Integrating Social Responsibility With Corporate Strategy Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to save of big amount of research and advancement expenses for new item development. In addition to it, acquisitions would enable incorporation of brand-new products within 2 years together with the ability to target a great deal of customers. Additionally, the acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would require big amount of investment funds. The organizations may not be able to decrease the criticism. With a careful analysis of the acquisition with an aggressive marketing campaigns, company might show to be effective in attaining the targets.

This The Tata Group Integrating Social Responsibility With Corporate Strategy case study is writen by : Vivek Gupta

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