Volkswagens Marketing Strategy In India Case Study Analysis

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Volkswagens Marketing Strategy In India Case Analysis

Volkswagens Marketing Strategy In India Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage market. Case Study Analysis is a leading brand in convenient treats, foods and beverages with its existence in about 200 nations. Major brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its capability to market the product at far and wide locations. Moreover, the business is doing efforts to make item advancement as its new source of competitive benefit.

The report includes a deep analysis of different elements of the social duties of major companies in the food and beverage industry in basic, and business in particular. The report likewise supplies an evaluation of the extent of sustainability and CSR in the Volkswagens Marketing Strategy In India Case Study Analysis's company strategy along with the decision of how Case Study Help produces worth for its customers.

Problems Recognition

Case Study Analysis had taken particular crucial actions concerning the environmental effects of its items, but, these steps are not enough to end up the criticism over the company's duty towards social and environmental problems. This is required to take certain strategic actions to change the market position of its certain popular brands and present Case Study Solution as a company producing healthy items in the market. In this regard, business and other food and drink business should utilize their power to move the customer taste towards much healthier products to eliminate the restrictions in the growth of food industry.

Critical Analysis

For the couple of decades, customer food patterns have been altered drastically. The shift from making use of health food to made food has actually extremely impacted the health of the customers. Despite of the discovery of modern health methods, the overall health of people in few decades have actually been highly impacted. Presently about 1 billion of individuals In United States are overweight and a minimum of 300 countless them have obesity. Kids also facing the issue of weight problems. The ratios of weight problems in 1980s are quite various from the current ratios. Despite of discovery of health strategies and modern-day ways to manage weight problems and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of produced food in the market discuss the frequency of the health problems related to food system. These issues are indirectly the outcome of numerous practices of the food and beverage companies for producing worth for their consumers.

Value Development at Volkswagens Marketing Strategy In India Case Study Analysis

Volkswagens Marketing Strategy In India Case Study Analysis being a huge company in the food and beverage market, provides high worth to its clients by various ways. Value creation in the food and drink market is done through 2 ways i.e. taste and accessibility of the item. Case Study Help has a competitive advantage in supplying its products everywhere globally. Its marketing ability makes it able to target a large base of customers. The business exists in about 200 countries with a a great deal of famous global brand names. The everywhere presence of the business items supplies high value to customers.

Additionally, the company produces value for its customers by methods of offering large number of yummy foodstuff including salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the consumer's brain. The Volkswagens Marketing Strategy In India Case Study Analysis along with other huge food and drinks companies produce value for its customers by controling these components in its items. Case Study Analysis along with other huge companies is interested in finding ways to increase the customer worth from its products through making use of the vulnerability.

Together with it, the business likewise creates worth by ways of including the healthy point in its products. The business has done particular efforts in order to provide healthy products and decrease the share of Volkswagens Marketing Strategy In India Case Study Analysis in general environmental devastation. Case Study Analysis has taken particular steps connected to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and commitments connected to Case Study Analysis products, marketplace and the neighborhood.

All of these methods have actually been effective at producing worth for the Case Study Solution consumers. Increasing health related concerns have raised the criticism for Case Study Solution.

Positive Function of Major Food and Beverage Companies in Dealing With Social and Ecological Costs Related To the Market

Major food and drink companies including Volkswagens Marketing Strategy In India Case Study Help and so on can play an useful function in dealing with social and eco-friendly costs associated with the market. The ecological costs connected to food and beverage industry consist of the ecological destruction due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which could be a huge threat to the presence of humanity in future.

Major reason for these environmental modifications is mass use of nitrogen rich fertilizers and the components by the food and beverage business. For that reason, food and beverage business ought to play a positive function in attending to these issues to eliminate their development restraints related to the criticism from the ecological communities.

The business must avoid use of nitrogen fertilizers and must browse out the items of those farmers that do not utilize fertilizers for their crop. The business could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the environmental expenses there are specific social costs associated with the food and beverage industry which should be attended to by the giant food and beverage companies to attain the industry development and to prevent the criticism from the environmental communities. Social costs connected with the industry includes the increasing health problems related to obesity, heart problem, diabetes and so on. Nevertheless, the giant business could play an useful function in attending to these concerns.

The companies could move towards healthier items by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which might lead to deadly human illness. Together with it, the business need to use more healthy components rather than derivatives of Corn and Soy to increase number of calories from their products. The companies might likewise do efforts to move consumer tastes towards healthy products as they have controlled the consumer taste for couple of years. In this way the huge food and drink companies could play a constructive function in addressing social and ecological costs associated with the industry.

Assessment of Sustainability at Volkswagens Marketing Strategy In India Case Study Help

There was a possible shift in the business strategy and objectives at Case Study Analysis. The new CEO was concentrated on buying much healthier products for accomplishing sustainable growth for the business along with providing much healthier future for individuals and the planet both. Under the new vision, the motto of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The company announced certain objectives and commitments related to human sustainability and the ecological sustainability. Volkswagens Marketing Strategy In India Case Study Help got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce different much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand, the products of Quake Oats contained several ingredients which were harmful to health. These hazardous components were not marketed which have ended up being the base for criticism over the healthy brand names of Volkswagens Marketing Strategy In India Case Study Analysis.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Volkswagens Marketing Strategy In India Case Study Help has taken specific sustainability actions for its market locations. One of major examples in this regard is the Company's marketing method related to schools. The business markets only low calories and healthy drinks options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy products in its portfolio. The business has actually increased its research and advancement budget plan and has introduced an army of health researchers to design certain healthy products.

Environmental Sustainability

In addition to the human sustainability, Volkswagens Marketing Strategy In India Case Study Solution has actually taken a number of actions towards ecological sustainability. The company has actually devoted to different goals related to water, land, product packaging, environment modification and neighborhood. In this regard, the business committed to decrease its product packaging by countless tones to prevent high amount of wastes. The company has actually committed to minimize greenhouse gas emissions along with the achievement of performance in the energy use. company has likewise attempted certain philanthropic activities including a dedication to supply safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be determined that the business has taken numerous steps towards human and ecological sustainability. However these actions are still not adequate to accomplish the desired commercial development and to decrease the criticism over the social obligation of Volkswagens Marketing Strategy In India Case Study Help.

Alternatives

Specific long term tactical options could be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would allow the business to attain its objective of prospective development and decrease the criticism over the company. Additionally, the alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be executed in addition to the cost and threats related to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first step that Volkswagens Marketing Strategy In India Case Study Help could take is to present a brand-new product line related to healthy food and drinks. The company should present a broad variety of much healthier products by utilizing its significant research and advancement expenses.

Pros:

• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social responsibility by settlement of the harmful products with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addictive nature of hazardous products.
• The hazardous products in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Big cost of research and advancement needed to build new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the possible development and lower the criticism is to obtain the health related companies at a high level. Financial investment in these kind of business would permit Volkswagens Marketing Strategy In India Case Study Analysis to introduce a big range of healthier items within a brief time period without any need of significant research and development expenses. The pros and cons connected to alternative 3 are given listed below:

Pros:

• Conserving of substantial quantity of research and advancement costs for new item development.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social duty by compensation of the hazardous items with healthy products.

Cons:

• The acquisition may not prove to change the image of Volkswagens Marketing Strategy In India Case Study Help as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the new products in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of harmful items.
• The harmful products in the product portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Volkswagens Marketing Strategy In India Case Study Solution is to replace all of its harmful items with much healthier products. The replacement of dangerous items with healthier items would totally alter the market position of the company and would need a big number of required actions to be taken.

Pros:

• Change of market position of Volkswagens Marketing Strategy In India Case Study Analysis
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social duty

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of dangerous items.
• Huge expense of research and advancement needed to build brand-new healthy items.
• Worker might resist over the change in business model and organisation method.
• Number of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the current market scenario, Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to save of big amount of research and advancement costs for new product development. Along with it, acquisitions would permit incorporation of new products within 2 years along with the capability to target large number of customers.

This Volkswagens Marketing Strategy In India case study is writen by : Vivek Gupta

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