Digital Angel Case Study Solution

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Digital Angel Case Solution

Digital Angel Case Study Analysis is a popular name of a New York based, world's leading organization in the food and beverage industry. Case Study Help is a leading brand in practical treats, foods and beverages with its existence in about 200 nations. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the item at everywhere places. The business is doing efforts to make product advancement as its new source of competitive advantage.

The report includes a deep analysis of different aspects of the social obligations of significant companies in the food and beverage industry in basic, and business in specific. The report also provides an assessment of the level of sustainability and CSR in the Digital Angel Case Study Help's organisation strategy along with the decision of how Case Study Analysis develops value for its consumers.

Problems Identification

The huge food and drink business was going through a criticism over its responsibility towards different social and ecological issues including; weight problems, heart diseases, environmental devastation etc. These criticisms lead, to rethink about the business method of Digital Angel Case Study Solution. The Youngme Moon has realized that the general society, the lifestyle of individuals and individuals at whole have been changed now. In this circumstance with increasing trends towards healthier products and the increasing environmental concerns, Case Study Analysis should change its direction towards much healthier items. business had actually taken certain essential actions relating to the environmental effects of its items, however, these steps are not enough to end up the criticism over the business's obligation towards social and eco-friendly concerns. For that reason, the is required to take particular tactical steps to alter the market position of its certain well-known brands and present Digital Angel Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Help and other food and drink business need to utilize their power to move the customer taste towards much healthier products to remove the restrictions in the development of food market.

Crucial Analysis

The shift from the usage of natural food to produced food has actually highly affected the health of the customers. All of the data related to the health problems with the incorporation of manufactured food in the market explain the occurrence of the health concerns related to food system. These concerns are indirectly the result of various practices of the food and beverage business for creating worth for their customers.

Worth Development at Digital Angel Case Study Analysis

Digital Angel Case Study Analysis being a huge business in the food and beverage market, offers high value to its consumers by various methods. Case Study Analysis has a competitive advantage in supplying its items far and broad worldwide. The company is presented in about 200 nations with a big number of famous global brands.

Furthermore, the company creates worth for its customers by methods of offering a great deal of yummy food consisting of salt, fat and sugar, which are the ingredients that are straight gotten in touch with the emotional core of the customer's brain. The Digital Angel Case Study Analysis along with other huge food and beverages companies produce value for its customers by controling these components in its items. Case Study Analysis along with other huge business is interested in discovering ways to increase the customer value from its items through making use of the vulnerability.

In addition to it, the company also creates value by methods of incorporating the healthy point in its products. The company has actually done particular efforts in order to supply healthy items and lower the share of Digital Angel Case Study Solution in total environmental devastation. Case Study Analysis has taken specific actions related to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious goals and dedications associated with Case Study Solution products, marketplace and the neighborhood.

All of these methods have been effective at creating value for the Case Study Solution consumers. Increasing health associated problems have actually raised the criticism for Case Study Analysis.

Positive Role of Significant Food and Drink Companies in Attending To Social and Ecological Expenses Connected With the Industry

Major food and beverage business consisting of Digital Angel Case Study Analysis etc. can play an useful role in resolving social and eco-friendly costs associated with the market. The environmental costs connected to food and beverage market include the ecological devastation due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which could be a big risk to the existence of humanity in future.

Major reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Therefore, food and beverage companies ought to play a constructive role in attending to these problems to eliminate their growth constraints associated with the criticism from the ecological communities.

In order to attend to these issues, the companies might either decrease their use of nitrogen rich ingredients or take certain actions to lower the amount of nitrogen in the general environment. The companies need to prevent use of nitrogen fertilizers and ought to locate the items of those farmers that do not use fertilizers for their crop. Additionally, the business might also invest in lowering greenhouse gas emissions worldwide. The companies could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the environmental costs there are certain social costs connected with the food and drink industry which should be dealt with by the huge food and drink companies to attain the industry growth and to prevent the criticism from the environmental neighborhoods. Social expenses related to the industry includes the increasing health problems connected to obesity, cardiovascular disease, diabetes etc. Nevertheless, the huge companies might play an useful role in attending to these concerns.

The companies might move towards more healthy products by minimizing the quantity of poisonous compounds in their processed foods i.e. dioxin, which could result in lethal human diseases. The business might likewise do efforts to shift customer tastes towards healthy products as they have actually controlled the customer taste for few years.

Examination of Sustainability at Digital Angel Case Study Solution

There was a prospective shift in the corporate strategy and goals at Case Study Solution. The new CEO was focused on buying much healthier items for attaining sustainable development for the company along with providing much healthier future for individuals and the planet both. Under the new vision, the motto of the company was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed specific objectives and commitments associated with human sustainability and the environmental sustainability. Digital Angel Case Study Analysis obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce various much healthier items in its portfolio. However, despite of being thought about a Case Study Help's healthy brand name, the products of Quaker Oats consisted of a number of ingredients which were hazardous to health. These dangerous ingredients were not promoted which have ended up being the base for criticism over the healthy brand names of Digital Angel Case Study Solution.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Digital Angel Case Study Analysis has taken specific sustainability steps for its market locations. One of major examples in this regard is the Business's marketing strategy associated to schools. The business markets just low calories and healthy drinks options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The company has increased its research and advancement spending plan and has presented an army of health scientists to design specific healthy items.

Ecological Sustainability

In this regard, the company devoted to reduce its product packaging by millions of tones to prevent high amount of wastes. The company has committed to reduce greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be figured out that the business has actually taken numerous actions towards human and environmental sustainability. These actions are still not enough to accomplish the preferred commercial development and to lower the criticism over the social responsibility of Case Study Analysis.

Alternatives

Specific long term strategic alternatives could be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would make it possible for the business to attain its goal of potential development and decrease the criticism over the business. The alternatives might be examined on the basis of the time frame that would be taken by an alternative to be executed along with the expense and risks related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first action that Digital Angel Case Study Analysis could take is to present a brand-new product line related to healthy food and drinks. The company must present a wide range of much healthier items by using its substantial research and advancement expenditures.

Pros:

• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social duty by settlement of the dangerous items with healthy products.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of dangerous items.
• The harmful items in the item portfolio may make the incorporation of healthy products stop working to lower criticism.
• Huge cost of research study and development needed to build new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the prospective development and lower the criticism is to acquire the health associated business at a high level. Financial investment in these kind of companies would permit Digital Angel Case Study Analysis to present a large range of much healthier products within a brief time duration without any need of considerable research study and development expenditures. The advantages and disadvantages associated with alternative 3 are provided listed below:

Pros:

• Conserving of big amount of research study and development costs for brand-new item development.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social duty by settlement of the hazardous products with healthy products.

Cons:

• The acquisition might not show to alter the image of Digital Angel Case Study Help as in case of Quaker Oats.
• Requirement of big amount of capital.
• Risk of failure of the new products in the market i.e. customers may not like the taste and may decline the much healthier items due to the addictive nature of dangerous products.
• The harmful items in the item portfolio might make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Digital Angel Case Study Solution is to change all of its hazardous items with healthier items. The replacement of dangerous products with much healthier items would entirely alter the market position of the business and would require a big number of necessary steps to be taken.

Pros:

• Change of market position of Digital Angel Case Study Solution
• Capability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and may decline the much healthier products due to the addictive nature of dangerous products.
• Huge cost of research and advancement required to develop brand-new healthy items.
• Worker might withstand over the change in the business model and company method.
• Variety of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the existing industry circumstance, Digital Angel Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to conserve of substantial amount of research and advancement costs for new item development. In addition to it, acquisitions would permit incorporation of brand-new items within two years together with the ability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would need huge amount of investment funds. The organizations might not be able to decrease the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Digital Angel Case Study Help could show to be effective in attaining the targets.

This Digital Angel case study is writen by : Youngme Moon

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