Interactive Technologies And Relationship Marketing Strategies Case Study Solution

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Interactive Technologies And Relationship Marketing Strategies Case Help

Interactive Technologies And Relationship Marketing Strategies Case Study Help is a well-known name of a New York based, world's leading company in the food and drink market. company is a leading brand in practical treats, foods and beverages with its existence in about 200 countries.

The report includes a deep analysis of different elements of the social obligations of major companies in the food and drink industry in basic, and Case Analysis in specific. It also supplies an analysis of the growing health and environmental concerns including obesity, cardiovascular disease, environmental devastation etc. in the Western countries and the role of the business in the food and beverage market to deal with these issues. The report likewise offers an assessment of the degree of sustainability and CSR in the Interactive Technologies And Relationship Marketing Strategies Case Study Analysis's business strategy together with the determination of how Case Study Solution produces value for its customers. The report likewise offers specific tactical options for company to include the criticism over its social duty with specific suggestions and an execution plan.

Concerns Identification

The huge food and drink company was going through a criticism over its obligation towards numerous social and eco-friendly issues including; obesity, heart problem, ecological devastation and so on. These criticisms lead, to rethink about the business technique of Interactive Technologies And Relationship Marketing Strategies Case Study Help. The Youngme Moon has actually realized that the general society, the lifestyle of people and individuals at whole have actually been changed now. In this situation with increasing patterns towards healthier products and the increasing environmental issues, Case Study Help ought to alter its direction towards healthier items. company had taken particular crucial actions concerning the environmental effects of its products, but, these actions are not enough to end up the criticism over the business's duty towards social and ecological concerns. For that reason, the is needed to take particular tactical steps to alter the market position of its certain well-known brands and present Interactive Technologies And Relationship Marketing Strategies Case Study Analysis as a business producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business must use their power to move the consumer taste towards healthier items to eliminate the restraints in the growth of food market.

Vital Analysis

For the couple of decades, customer food patterns have actually been changed drastically. The shift from the use of health food to manufactured food has actually highly impacted the health of the consumers. Despite of the discovery of modern-day health strategies, the general health of individuals in couple of decades have been highly impacted. Presently about 1 billion of the people In US are obese and a minimum of 300 countless them have weight problems. Children likewise dealing with the problem of obesity. The ratios of weight problems in 1980s are rather different from the existing ratios. Despite of discovery of health techniques and contemporary ways to control weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data connected to the health problems with the incorporation of produced food in the market describe the prevalence of the health problems connected to food system. These issues are indirectly the result of various practices of the food and drink business for producing value for their consumers.

Value Production at Interactive Technologies And Relationship Marketing Strategies Case Study Analysis

Interactive Technologies And Relationship Marketing Strategies Case Study Solution being a huge company in the food and drink market, supplies high value to its customers by different ways. Case Study Solution has a competitive advantage in providing its products far and large globally. The company is presented in about 200 countries with a large number of well-known worldwide brands.

The company produces value for its customers by ways of supplying large number of delicious food items including salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the consumer's brain. The Interactive Technologies And Relationship Marketing Strategies Case Study Solution in addition to other giant food and drinks business develop value for its consumers by controling these components in its items. Case Study Help together with other huge business is interested in finding ways to increase the customer value from its products through making use of the vulnerability.

Along with it, the business likewise creates worth by means of integrating the healthy point in its items. The company has actually done particular efforts in order to offer healthy products and decrease the share of Interactive Technologies And Relationship Marketing Strategies Case Study Solution in total environmental devastation. Case Study Solution has taken particular actions connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and dedications related to Case Study Analysis products, market and the community.

All of these means have actually been effective at producing value for the Case Study Help consumers. Increasing health associated concerns have raised the criticism for Case Study Solution.

Positive Function of Significant Food and Drink Business in Attending To Social and Ecological Expenses Connected With the Industry

Undoubtedly, significant food and drink business including business, etc. can play an useful role in resolving social and ecological costs related to the market. The eco-friendly expenses associated with food and beverage industry consist of the ecological destruction due to the increase of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a huge danger to the existence of humanity in future.

Major reason for these environmental modifications is mass use of nitrogen rich fertilizers and the components by the food and beverage companies. Therefore, food and beverage business ought to play a constructive role in resolving these issues to remove their development constraints associated with the criticism from the environmental neighborhoods.

In order to address these problems, the companies could either lower their usage of nitrogen rich ingredients or take specific steps to decrease the quantity of nitrogen in the general environment. The companies should prevent use of nitrogen fertilizers and need to locate the products of those farmers that do not utilize fertilizers for their crop. Additionally, the business might also invest in minimizing greenhouse gas emissions worldwide. For instance, the business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

In addition to the environmental expenses there are particular social expenses associated with the food and drink market which should be addressed by the giant food and beverage companies to attain the market growth and to avoid the criticism from the ecological communities. Social costs related to the market includes the increasing health problems associated with obesity, heart problem, diabetes and so on. Nevertheless, the giant companies could play an useful role in resolving these problems.

The companies could move towards more healthy products by lowering the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in fatal human illness. The companies might also do efforts to move consumer tastes towards healthy products as they have actually managed the consumer taste for few decades.

Assessment of Sustainability at Interactive Technologies And Relationship Marketing Strategies Case Study Analysis

There was a possible shift in the business strategy and goals at Case Study Solution. The new CEO was focused on purchasing healthier products for attaining sustainable development for the business together with offering much healthier future for the people and the planet both. Under the new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to present various healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quake Oats consisted of a number of ingredients which were dangerous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Interactive Technologies And Relationship Marketing Strategies Case Study Solution has taken particular sustainability actions for its market locations. One of major examples in this regard is the Business's marketing method related to schools. The business markets only low calories and healthy drinks options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The business has actually increased its research and development spending plan and has introduced an army of health scientists to create certain healthy products.

Ecological Sustainability

Along with the human sustainability, Interactive Technologies And Relationship Marketing Strategies Case Study Analysis has actually taken a number of steps towards environmental sustainability. The company has devoted to different objectives connected to water, land, product packaging, climate modification and neighborhood. In this regard, the business dedicated to lower its product packaging by millions of tones to prevent high amount of wastages. Furthermore, the business has committed to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy usage. company has actually also attempted certain humanitarian activities including a commitment to supply safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be figured out that the company has actually taken numerous steps towards human and environmental sustainability. Nevertheless these actions are still not adequate to accomplish the wanted industrial growth and to reduce the criticism over the social obligation of Interactive Technologies And Relationship Marketing Strategies Case Study Solution.

Alternatives

Particular long term tactical alternatives might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would allow the business to accomplish its objective of potential growth and reduce the criticism over the business. The options could be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and risks related to the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The first step that Interactive Technologies And Relationship Marketing Strategies Case Study Help could take is to present a new line of product related to healthy food and beverages. Although, the company has actually currently presented certain heath associated brands, but, the number of these brand names in its portfolio is not possible to minimize the criticism and accomplish potential development. For that reason, the company should introduce a vast array of much healthier products by utilizing its considerable research study and development expenses. The advantages and disadvantages connected to the introduction of a healthy product line in the portfolio are given below:

Pros:

• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social obligation by compensation of the hazardous products with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of hazardous items.
• The harmful items in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Huge cost of research study and advancement required to construct new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the possible development and decrease the criticism is to acquire the health related business at a high level. Investment in these kind of business would permit Interactive Technologies And Relationship Marketing Strategies Case Study Analysis to present a big variety of much healthier products within a short time period with no need of substantial research and development expenditures. The pros and cons related to alternative 3 are provided listed below:

Pros:

• Conserving of big amount of research and advancement costs for new product advancement.
• Incorporation of new items within two years.
• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social obligation by payment of the harmful products with healthy items.

Cons:

• The acquisition may not prove to alter the image of Interactive Technologies And Relationship Marketing Strategies Case Study Solution as in case of Quake Oats.
• Requirement of big amount of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of harmful items.
• The hazardous items in the product portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Interactive Technologies And Relationship Marketing Strategies Case Study Solution is to replace all of its dangerous items with healthier items. This might be a huge shift in the business strategy and the business model at company. The replacement of hazardous items with much healthier items would totally alter the market position of the business and would need a a great deal of needed actions to be taken. The benefits and drawbacks related to alternative 3 are provided listed below:

Pros:

• Change of market position of Interactive Technologies And Relationship Marketing Strategies Case Study Help
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addicting nature of harmful products.
• Big expense of research and development needed to develop brand-new healthy items.
• Staff member may resist over the change in business design and company technique.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the business and the present industry scenario, Interactive Technologies And Relationship Marketing Strategies Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to conserve of big quantity of research study and development costs for new item development. Together with it, acquisitions would allow incorporation of brand-new products within two years together with the ability to target a great deal of consumers. Additionally, the acquisitions would lead to the reduction of the criticism from the worried organizations.However, the option would need substantial quantity of mutual fund. Additionally, the companies might not have the ability to reduce the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Interactive Technologies And Relationship Marketing Strategies Case Study Solution might show to be effective in achieving the targets.

This Interactive Technologies And Relationship Marketing Strategies case study is writen by : Youngme Moon

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