Ntt Docomo Marketing I-Mode Case Study Help

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Ntt Docomo Marketing I-Mode Case Analysis

Ntt Docomo Marketing I-Mode Case Study Solution is a popular name of a New York based, world's leading organization in the food and beverage market. Case Study Help is a leading brand in hassle-free snacks, foods and drinks with its presence in about 200 countries. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the product at far and wide locations. The business is doing efforts to make product advancement as its new source of competitive advantage.

The report consists of a deep analysis of different aspects of the social responsibilities of significant companies in the food and beverage market in general, and Case Help in particular. It likewise supplies an analysis of the growing health and ecological problems consisting of weight problems, heart diseases, environmental devastation etc. in the Western nations and the role of the business in the food and beverage market to attend to these problems. The report also supplies an assessment of the level of sustainability and CSR in the Ntt Docomo Marketing I-Mode Case Study Help's business method in addition to the decision of how Case Study Analysis develops value for its consumers. Additionally, the report also provides specific strategic options for Case Help to include the criticism over its social duty with particular recommendations and an implementation plan.

Concerns Identification

Case Study Analysis had taken specific important steps relating to the environmental impacts of its products, however, these actions are not enough to end up the criticism over the company's duty towards social and environmental issues. This is needed to take particular strategic actions to alter the market position of its certain famous brands and present Case Study Solution as a company producing healthy items in the market. In this regard, company and other food and drink business must use their power to move the customer taste towards healthier items to remove the restraints in the growth of food market.

Important Analysis

For the couple of decades, consumer food patterns have actually been changed dramatically. The shift from the use of health food to manufactured food has highly affected the health of the customers. Despite of the discovery of modern-day health techniques, the total health of people in couple of years have been highly impacted. Presently about 1 billion of individuals In United States are overweight and at least 300 countless them have obesity. Children also facing the problem of weight problems. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health strategies and modern methods to control obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of produced food in the market discuss the frequency of the health issues associated with food system. These issues are indirectly the outcome of various practices of the food and drink companies for creating worth for their consumers.

Worth Creation at Ntt Docomo Marketing I-Mode Case Study Analysis

Ntt Docomo Marketing I-Mode Case Study Analysis being a huge company in the food and beverage market, offers high worth to its customers by various means. Value creation in the food and beverage market is done through 2 ways i.e. taste and accessibility of the product. Case Study Solution has a competitive advantage in providing its items everywhere internationally. Its marketing ability makes it able to target a big base of consumers. The business exists in about 200 nations with a a great deal of well-known worldwide brand names. The everywhere existence of the company items supplies high value to consumers.

The company produces worth for its consumers by ways of supplying big number of delicious food products including salt, fat and sugar, which are the components that are directly linked with the psychological core of the consumer's brain. The Ntt Docomo Marketing I-Mode Case Study Help together with other giant food and beverages companies produce worth for its customers by manipulating these active ingredients in its items. Case Study Help together with other giant companies is interested in discovering methods to increase the consumer worth from its items through exploiting the vulnerability.

Along with it, the business also produces worth by methods of integrating the healthy point in its products. The business has actually done specific efforts in order to supply healthy products and minimize the share of Ntt Docomo Marketing I-Mode Case Study Solution in total environmental destruction. Case Study Solution has taken certain actions connected to the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and dedications associated with Case Study Analysis products, marketplace and the community.

All of these ways have actually been successful at creating worth for the company customers. However, these means have likewise lead to the increased environmental issues and the criticism over the company's role in increasing health and environmental difficulties. The incorporation of components like salt, fat and sugar in the business products for creating consumer value faces high quantity of criticism. These active ingredients are the primary reason for specific lethal diseases in human consisting of obesity, diabetes, heart problem etc. Increasing health related concerns have raised the criticism for Ntt Docomo Marketing I-Mode Case Study Help.

Positive Function of Significant Food and Drink Business in Dealing With Social and Ecological Costs Connected With the Industry

Major food and drink business including Ntt Docomo Marketing I-Mode Case Study Solution etc. can play a positive function in addressing social and ecological expenses associated with the industry. The ecological costs related to food and drink industry include the ecological devastation due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological destruction which could be a huge risk to the existence of humanity in future.

Major reason for these environmental modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Therefore, food and beverage companies need to play an useful role in resolving these issues to eliminate their growth constraints connected to the criticism from the environmental neighborhoods.

The companies must prevent use of nitrogen fertilizers and should search out the items of those farmers that do not use fertilizers for their crop. The companies might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the eco-friendly expenses there are particular social expenses associated with the food and drink market which must be addressed by the giant food and drink companies to accomplish the industry development and to avoid the criticism from the ecological neighborhoods. Social costs connected with the industry consists of the increasing health issues connected to weight problems, cardiovascular disease, diabetes etc. The giant companies could play a constructive role in dealing with these concerns.

The business could move towards more healthy products by minimizing the amount of hazardous substances in their processed foods i.e. dioxin, which could result in deadly human diseases. The companies might also do efforts to move customer tastes towards healthy products as they have actually managed the customer taste for few decades.

Evaluation of Sustainability at Ntt Docomo Marketing I-Mode Case Study Solution

There was a possible shift in the corporate method and objectives at Case Study Solution. The brand-new CEO was focused on purchasing much healthier products for accomplishing sustainable growth for the company in addition to supplying much healthier future for individuals and the world both. Under the new vision, the slogan of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

The company announced specific objectives and dedications related to human sustainability and the environmental sustainability. Ntt Docomo Marketing I-Mode Case Study Solution acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various healthier items in its portfolio. However, despite of being thought about a Case Study Help's healthy brand name, the products of Quake Oats contained a number of components which were harmful to health. These dangerous ingredients were not marketed which have become the base for criticism over the healthy brands of Ntt Docomo Marketing I-Mode Case Study Analysis.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Ntt Docomo Marketing I-Mode Case Study Help has actually taken specific sustainability actions for its market places. Among major examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and nutritious beverages choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has increased its research and advancement spending plan and has introduced an army of health scientists to design certain healthy products.

Ecological Sustainability

In this regard, the company committed to lower its packaging by millions of tones to prevent high amount of wastages. The business has committed to decrease greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it could be figured out that the business has taken a number of actions towards human and environmental sustainability. These actions are still not enough to achieve the desired industrial development and to lower the criticism over the social responsibility of Case Study Help.

Alternatives

Particular long term strategic options could be derived for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the alternative would allow the business to achieve its goal of prospective development and lower the criticism over the business. The alternatives might be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and risks related to the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The primary step that Ntt Docomo Marketing I-Mode Case Study Solution might take is to introduce a new product line connected to healthy food and drinks. Although, the business has already presented particular heath related brands, but, the number of these brand names in its portfolio is not possible to decrease the criticism and accomplish prospective growth. Therefore, the business needs to introduce a large range of healthier products by using its significant research and advancement expenses. The advantages and disadvantages related to the intro of a healthy line of product in the portfolio are provided below:

Pros:

• Ability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social obligation by compensation of the harmful products with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might decline the healthier products due to the addicting nature of harmful products.
• The hazardous items in the product portfolio might make the incorporation of healthy items fail to reduce criticism.
• Huge cost of research and development needed to build new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the prospective growth and lower the criticism is to get the health associated business at a high level. Financial investment in these kind of companies would enable Ntt Docomo Marketing I-Mode Case Study Analysis to introduce a large range of healthier products within a brief time duration without any need of significant research study and development expenditures. The benefits and drawbacks related to alternative 3 are offered below:

Pros:

• Conserving of substantial amount of research study and development costs for brand-new item advancement.
• Incorporation of brand-new products within two years.
• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social responsibility by settlement of the hazardous items with healthy products.

Cons:

• The acquisition might not show to alter the image of Ntt Docomo Marketing I-Mode Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Threat of failure of the new items in the market i.e. customers may not like the taste and may decline the much healthier items due to the addictive nature of harmful items.
• The hazardous items in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Ntt Docomo Marketing I-Mode Case Study Analysis is to change all of its hazardous products with much healthier items. This could be a big shift in business technique and business model at business. The replacement of harmful products with healthier products would entirely change the marketplace position of the company and would require a large number of required actions to be taken. The benefits and drawbacks connected to alternative 3 are offered listed below:

Pros:

• Change of market position of Ntt Docomo Marketing I-Mode Case Study Solution
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of harmful products.
• Big expense of research and advancement required to build brand-new healthy items.
• Employee may withstand over the modification in business model and service method.
• Variety of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the existing industry scenario, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to conserve of big quantity of research study and advancement costs for new product advancement. Along with it, acquisitions would enable incorporation of brand-new products within 2 years along with the ability to target big number of customers.

This Ntt Docomo Marketing I-Mode case study is writen by : Youngme Moon

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