Rethinking Positioning Case Study Analysis

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Rethinking Positioning Case Analysis

Rethinking Positioning Case Study Analysis is a well-known name of a New York based, world's leading company in the food and drink market. business is a leading brand name in hassle-free snacks, foods and drinks with its presence in about 200 countries.

The report consists of a deep analysis of numerous elements of the social duties of major business in the food and drink market in general, and business in specific. The report also offers an examination of the degree of sustainability and CSR in the Rethinking Positioning Case Study Help's business method along with the determination of how Case Study Help creates value for its consumers.

Problems Recognition

The giant food and beverage company was going through a criticism over its responsibility towards various social and ecological problems including; weight problems, heart problem, environmental devastation etc. These criticisms lead, to rethink about the corporate technique of Rethinking Positioning Case Study Analysis. The Youngme Moon has actually realized that the general society, the lifestyle of people and the people at whole have been altered now. In this circumstance with increasing patterns towards healthier products and the increasing environmental concerns, Case Study Help ought to change its direction towards much healthier products. company had taken specific vital actions regarding the environmental impacts of its products, but, these steps are not enough to end up the criticism over the company's obligation towards social and environmental concerns. The needed to take certain strategic actions to change the market position of its specific famous brands and present Online Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Solution and other food and drink companies must utilize their power to shift the consumer taste towards much healthier products to remove the restrictions in the growth of food market.

Critical Analysis

The shift from the use of natural food to produced food has actually extremely impacted the health of the consumers. All of the information related to the health issues with the incorporation of made food in the market describe the occurrence of the health issues related to food system. These issues are indirectly the result of various practices of the food and beverage business for developing value for their customers.

Value Creation at Rethinking Positioning Case Study Help

Rethinking Positioning Case Study Analysis being a giant company in the food and drink market, offers high worth to its consumers by different means. Case Study Solution has a competitive advantage in providing its products far and broad globally. The company is presented in about 200 countries with a big number of famous international brand names.

The company creates value for its consumers by ways of supplying big number of tasty food products including salt, fat and sugar, which are the components that are straight connected with the psychological core of the consumer's brain. The Rethinking Positioning Case Study Help in addition to other huge food and drinks business develop worth for its consumers by manipulating these active ingredients in its items. Case Study Solution together with other huge business has an interest in finding methods to increase the customer value from its items through exploiting the vulnerability.

In addition to it, the business also develops worth by means of incorporating the healthy point in its products. The company has done certain efforts in order to supply healthy products and minimize the share of Rethinking Positioning Case Study Solution in overall ecological destruction. Case Study Analysis has actually taken certain actions connected to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and commitments associated with Case Study Help items, market and the community.

All of these methods have been successful at developing worth for the company consumers. These ways have likewise lead to the increased ecological concerns and the criticism over the company's function in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the business items for developing customer value deals with high quantity of criticism. These components are the primary reason for particular fatal diseases in human including obesity, diabetes, heart problem and so on. Increasing health associated issues have raised the criticism for Rethinking Positioning Case Study Analysis.

Positive Function of Major Food and Drink Business in Addressing Social and Ecological Costs Connected With the Market

Major food and beverage business including Rethinking Positioning Case Study Help etc. can play an useful function in dealing with social and ecological expenses associated with the industry. The eco-friendly expenses connected to food and drink industry include the ecological devastation due to the increase of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a huge risk to the presence of humanity in future.

Major reason for these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. For that reason, food and beverage business should play an useful role in attending to these problems to remove their growth restraints related to the criticism from the environmental communities.

In order to attend to these concerns, the business could either lower their usage of nitrogen rich ingredients or take certain actions to reduce the quantity of nitrogen in the general environment. The business ought to prevent usage of nitrogen fertilizers and ought to locate the products of those farmers that do not utilize fertilizers for their crop. Additionally, the companies could likewise purchase decreasing greenhouse gas emissions worldwide. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the ecological costs there are certain social costs associated with the food and drink industry which should be attended to by the huge food and drink companies to achieve the industry development and to prevent the criticism from the environmental neighborhoods. Social costs connected with the industry includes the increasing health issues connected to weight problems, heart problem, diabetes and so on. However, the giant business could play a positive function in resolving these issues.

The business could move towards healthier products by reducing the quantity of poisonous substances in their processed foods i.e. dioxin, which might lead to lethal human diseases. In addition to it, the companies ought to use more nutritious active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The business could likewise do efforts to shift consumer tastes towards healthy items as they have controlled the customer taste for couple of years. In this way the huge food and drink business might play a positive role in addressing social and ecological costs connected to the industry.

Assessment of Sustainability at Rethinking Positioning Case Study Help

There was a prospective shift in the business strategy and goals at Case Study Help. The brand-new CEO was focused on investing in healthier products for attaining sustainable growth for the company together with providing healthier future for the people and the world both. Under the new vision, the motto of the business was also altered from the "fun for you" to "much better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the items of Quake Oats included several ingredients which were harmful to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Rethinking Positioning Case Study Help has taken particular sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing technique associated to schools. The company markets just low calories and healthy beverages options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy items in its portfolio. The company has increased its research study and advancement budget and has actually presented an army of health researchers to develop particular healthy products.

Ecological Sustainability

Along with the human sustainability, Rethinking Positioning Case Study Analysis has actually taken numerous steps towards environmental sustainability. The company has actually devoted to different objectives related to water, land, packaging, environment modification and neighborhood. In this regard, the company devoted to reduce its product packaging by countless tones to prevent high quantity of wastages. The company has committed to reduce greenhouse gas emissions along with the achievement of performance in the energy use. business has actually likewise attempted certain philanthropic activities consisting of a dedication to supply safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be identified that the company has actually taken a number of steps towards human and environmental sustainability. Nevertheless these steps are still not adequate to attain the preferred commercial development and to decrease the criticism over the social obligation of Rethinking Positioning Case Study Analysis.

Alternatives

Certain long term tactical options might be obtained for the company on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would allow the company to attain its goal of possible development and minimize the criticism over the business. The alternatives could be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the expense and dangers related to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first step that Rethinking Positioning Case Study Help could take is to present a new line of product associated with healthy food and beverages. Although, the business has already presented particular heath related brands, however, the number of these brand names in its portfolio is not possible to lower the criticism and attain prospective growth. The business needs to introduce a broad range of much healthier products by utilizing its significant research and advancement expenses. The pros and cons related to the intro of a healthy product line in the portfolio are offered listed below:

Pros:

• Ability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social duty by payment of the dangerous items with healthy items.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the healthier items due to the addicting nature of hazardous products.
• The hazardous items in the item portfolio might make the incorporation of healthy products fail to minimize criticism.
• Substantial cost of research and development needed to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the prospective growth and reduce the criticism is to obtain the health related companies at a high level. Investment in these type of companies would allow Rethinking Positioning Case Study Help to introduce a big range of healthier items within a short time period with no need of significant research and development expenses. The benefits and drawbacks associated with alternative 3 are provided listed below:

Pros:

• Saving of big quantity of research study and development costs for new item development.
• Incorporation of new products within two years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social duty by payment of the hazardous products with healthy products.

Cons:

• The acquisition may not show to alter the image of Rethinking Positioning Case Study Help as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the new items in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addictive nature of dangerous items.
• The hazardous products in the product portfolio might make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Rethinking Positioning Case Study Analysis is to replace all of its hazardous products with healthier products. The replacement of harmful items with much healthier products would completely change the market position of the business and would need a large number of needed actions to be taken.

Pros:

• Modification of market position of Rethinking Positioning Case Study Solution
• Ability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social duty

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addicting nature of harmful products.
• Substantial cost of research study and development required to develop brand-new healthy items.
• Worker might withstand over the modification in the business model and organisation method.
• Number of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the current industry scenario, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the business to conserve of substantial quantity of research study and advancement costs for new item development. Along with it, acquisitions would permit incorporation of new products within two years along with the capability to target big number of customers.

This Rethinking Positioning case study is writen by : Youngme Moon

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