Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help

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Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Help

Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help is a well-known name of a New York based, world's leading organization in the food and drink industry. company is a leading brand in practical snacks, foods and drinks with its presence in about 200 nations.
Case Study Solution
The report consists of a deep analysis of various elements of the social obligations of significant business in the food and drink market in basic, and Case Help in particular. It likewise supplies an analysis of the growing health and environmental issues including weight problems, cardiovascular disease, environmental destruction and so on in the Western countries and the function of the business in the food and beverage market to address these concerns. The report also offers an evaluation of the degree of sustainability and CSR in the Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis's business technique together with the decision of how Case Study Help creates worth for its customers. Furthermore, the report also provides particular tactical alternatives for Case Analysis to include the criticism over its social responsibility with specific suggestions and an execution plan.

Concerns Identification

Case Study Solution had taken certain vital steps regarding the environmental effects of its products, however, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly issues. This is needed to take particular tactical actions to alter the market position of its particular famous brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and beverage companies ought to use their power to shift the consumer taste towards much healthier products to eliminate the restraints in the development of food market.

Critical Analysis

For the few decades, consumer food patterns have been changed drastically. The shift from the use of health food to produced food has extremely affected the health of the customers. Despite of the discovery of contemporary health techniques, the total health of people in couple of years have been extremely impacted. Currently about 1 billion of the people In US are overweight and at least 300 million of them have obesity. Kids likewise facing the issue of obesity. The ratios of weight problems in 1980s are quite various from the present ratios. Despite of discovery of health strategies and modern-day methods to control weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of produced food in the market describe the prevalence of the health problems associated with food system. These issues are indirectly the result of various practices of the food and beverage companies for developing value for their customers.

Value Creation at Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis

Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help being a huge business in the food and drink industry, supplies high value to its clients by various means. Value creation in the food and drink industry is done through 2 ways i.e. taste and schedule of the item. Case Study Analysis has a competitive benefit in offering its products far and wide worldwide. Its marketing capability makes it able to target a large base of customers. The company is presented in about 200 nations with a large number of popular international brands. The everywhere existence of the business products supplies high value to consumers.

The company develops value for its customers by means of supplying large number of yummy food products consisting of salt, fat and sugar, which are the components that are straight linked with the emotional core of the consumer's brain. The Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis in addition to other huge food and beverages business create value for its consumers by controling these active ingredients in its products. Case Study Analysis along with other huge companies has an interest in finding methods to increase the consumer value from its items through making use of the vulnerability.

Along with it, the company likewise produces worth by methods of including the healthy point in its products. The company has done certain efforts in order to offer healthy items and lower the share of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution in overall environmental devastation. Case Study Help has taken certain steps related to the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and commitments related to Case Study Solution items, marketplace and the neighborhood.

All of these methods have been effective at producing value for the Case Study Help customers. Increasing health related problems have actually raised the criticism for Case Study Help.

Positive Function of Significant Food and Beverage Companies in Resolving Social and Ecological Costs Related To the Market

Major food and drink companies consisting of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis and so on can play a constructive role in dealing with social and environmental costs associated with the market. The eco-friendly expenses connected to food and beverage industry include the ecological destruction due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a big hazard to the presence of humanity in future.

Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink business. Food and drink business must play a positive function in resolving these problems to remove their development constraints related to the criticism from the environmental neighborhoods.

In order to resolve these concerns, the business might either minimize their usage of nitrogen rich active ingredients or take particular actions to reduce the quantity of nitrogen in the total environment. The business need to avoid usage of nitrogen fertilizers and ought to search out the items of those farmers that do not utilize fertilizers for their crop. The companies could likewise invest in decreasing greenhouse gas emissions worldwide. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the eco-friendly expenses there are certain social costs related to the food and beverage market which must be resolved by the giant food and beverage business to attain the industry growth and to avoid the criticism from the ecological communities. Social costs related to the industry consists of the increasing health concerns connected to obesity, heart disease, diabetes and so on. The huge business might play an useful function in dealing with these concerns.

The business might move towards healthier products by decreasing the amount of poisonous compounds in their processed foods i.e. dioxin, which might result in lethal human illness. Together with it, the companies ought to use more healthy ingredients rather than derivatives of Corn and Soy to increase number of calories from their products. The business could also do efforts to shift customer tastes towards healthy products as they have managed the consumer taste for few years. In this way the huge food and drink business might play a positive function in attending to social and ecological costs related to the industry.

Assessment of Sustainability at Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis

There was a potential shift in the business method and goals at Case Study Solution. The brand-new CEO was concentrated on investing in healthier items for achieving sustainable growth for the company together with supplying much healthier future for the people and the world both. Under the new vision, the slogan of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to present different healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quake Oats included numerous ingredients which were dangerous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution has taken particular sustainability steps for its market places. Among major examples in this regard is the Business's marketing method related to schools. The business markets just low calories and healthy drinks choices in schools.
Case Study Analysis
Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The company has actually increased its research and advancement budget plan and has actually introduced an army of health scientists to design particular healthy products.

Environmental Sustainability

In addition to the human sustainability, Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis has actually taken numerous steps towards ecological sustainability. The company has devoted to numerous objectives related to water, land, packaging, climate modification and community. In this regard, the business dedicated to lower its product packaging by countless tones to avoid high quantity of wastes. Additionally, the business has committed to lower greenhouse gas emissions along with the accomplishment of performance in the energy use. company has actually also attempted particular philanthropic activities consisting of a commitment to provide safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it could be identified that the company has actually taken several actions towards human and environmental sustainability. These actions are still not adequate to attain the wanted commercial development and to decrease the criticism over the social obligation of Case Study Analysis.

Alternatives

Particular long term strategic options might be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the truth that how the option would allow the company to achieve its goal of potential development and minimize the criticism over the business. Furthermore, the options might be assessed on the basis of the time frame that would be taken by an option to be implemented together with the expense and dangers connected to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The initial step that Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution might take is to introduce a new line of product connected to healthy food and beverages. Although, the business has already presented particular heath associated brand names, however, the variety of these brands in its portfolio is not possible to minimize the criticism and attain prospective growth. The business must introduce a broad range of healthier products by utilizing its significant research and advancement expenses. The pros and cons related to the intro of a healthy line of product in the portfolio are provided below:

Pros:

• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social responsibility by payment of the hazardous items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the healthier products due to the addictive nature of harmful products.
• The dangerous products in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Big cost of research study and advancement required to construct new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the prospective development and minimize the criticism is to acquire the health related business at a high level. Investment in these kind of companies would enable Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution to present a big variety of healthier items within a brief time period with no requirement of substantial research study and advancement expenses. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Saving of huge quantity of research study and advancement expenses for new item development.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social obligation by compensation of the dangerous items with healthy items.

Cons:

• The acquisition may not prove to change the image of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of harmful items.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help is to replace all of its dangerous products with healthier items. The replacement of hazardous items with much healthier items would entirely alter the market position of the business and would need a big number of necessary steps to be taken.

Pros:

• Change of market position of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of dangerous items.
• Substantial expense of research study and advancement needed to develop new healthy products.
• Employee may resist over the change in the business design and organisation technique.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the existing market situation, Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the company to save of substantial quantity of research study and development costs for brand-new item development. Along with it, acquisitions would enable incorporation of new products within 2 years along with the ability to target large number of consumers.

This Orient Overseas Container Line Oocl Sailing Through Choppy Waters case study is writen by : Ali Farhoomand




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