Executive Summary of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis

Disclaimer: The content you are reading is just a format on how a case should be solved.
This is not the actual case solution. To get the case solution place your order on the site and contact website support.

Home >> Ali Farhoomand >> Orient Overseas Container Line Oocl Sailing Through Choppy Waters >> Executive Summary

Executive Summary of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Solution

Executive SummaryThe reports deals with the concern of efficient IT investing on infrastructure of the company such as incompatible, unsuited and glitch-prone appointment system that has actually not been dealing with 45000 calls per day in a reliable manner. It is recommended that the business needs to use the IT investing on facilities, in order to improve the appointment system. The business needs to allocate an enough amount of budget on improving customer commitment, strengthening profit and optimizing the market share, which can be done by permitting the agents to utilize the web enabled reservation system as well as book more tailored holidays for clients.

In current days, the entire sensor market in the United States is shifting towards offering less expensive items, which are less in rates, and the business are also offering the multi functions sensing unit system to the clients. There is a requirement to make crucial choices concerning the number of various activities and operations that what items and services require to be introduced and made in the near future and what items and services need to be discontinued in order to increase the overall business's earnings in upcoming years. As the Figure 1.1 is revealing that the factory automation service is lying in the low supply chain effectiveness and low market performance as it is providing the negative 1 percent return on invested capital (ROIC), so, it will be a better decision to terminate this product from its item line or to re-evaluate it by identifying the various opportunities for enhancing the efficiency associated with the factory automation company.