Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution

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Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Help

Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help is a popular name of a New York based, world's leading organization in the food and drink industry. company is a prominent brand in convenient snacks, foods and beverages with its presence in about 200 countries.

The report includes a deep analysis of various aspects of the social responsibilities of significant companies in the food and beverage industry in basic, and Case Solution in particular. It also offers an analysis of the growing health and ecological issues including weight problems, cardiovascular disease, environmental destruction etc. in the Western countries and the function of the companies in the food and drink industry to resolve these issues. The report likewise offers an examination of the degree of sustainability and CSR in the Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution's company strategy along with the decision of how Case Study Solution produces worth for its consumers. The report also supplies certain strategic alternatives for company to include the criticism over its social obligation with specific recommendations and an implementation plan.

Concerns Identification

The huge food and drink business was going through a criticism over its duty towards different social and eco-friendly issues including; obesity, heart diseases, environmental destruction etc. These criticisms lead, to rethink about the business method of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution. The Ali Farhoomand has actually recognized that the overall society, the lifestyle of people and the people at whole have been changed now. In this circumstance with increasing patterns towards much healthier products and the increasing environmental issues, Case Study Analysis ought to alter its instructions towards healthier products. Although, Case Study Help had taken specific essential steps regarding the ecological impacts of its items, however, these actions are insufficient to end up the criticism over the business's duty towards social and eco-friendly problems. The required to take specific tactical actions to alter the market position of its particular well-known brand names and present Online Case Study Help as a business producing healthy products in the market. In this regard, Case Study Help and other food and beverage companies must use their power to shift the consumer taste towards much healthier items to get rid of the restraints in the growth of food market.

Vital Analysis

The shift from the usage of natural food to made food has highly affected the health of the consumers. All of the data related to the health issues with the incorporation of produced food in the market explain the frequency of the health issues related to food system. These issues are indirectly the outcome of numerous practices of the food and beverage companies for creating worth for their customers.

Value Production at Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help

Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution being a huge business in the food and drink market, supplies high worth to its customers by numerous means. Worth creation in the food and beverage market is done through 2 ways i.e. taste and schedule of the product. Case Study Analysis has a competitive benefit in supplying its items everywhere internationally. Its marketing capability makes it able to target a big base of consumers. The company exists in about 200 nations with a large number of famous global brand names. The everywhere presence of the company items offers high worth to consumers.

The company develops value for its consumers by means of supplying big number of tasty food products consisting of salt, fat and sugar, which are the components that are directly connected with the emotional core of the customer's brain. The Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution in addition to other huge food and drinks business develop worth for its customers by controling these active ingredients in its items. Case Study Solution along with other huge companies has an interest in finding ways to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the company likewise creates worth by methods of incorporating the healthy point in its items. The company has done certain efforts in order to offer healthy items and decrease the share of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution in general environmental devastation. Case Study Analysis has actually taken certain actions related to the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and dedications connected to Case Study Solution products, marketplace and the community.

All of these ways have actually been successful at producing value for the business customers. Nevertheless, these ways have also lead to the increased environmental issues and the criticism over the company's function in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the business items for developing customer worth faces high amount of criticism. These ingredients are the main cause of specific fatal illness in human consisting of obesity, diabetes, heart problem etc. Increasing health associated concerns have actually raised the criticism for Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis.

Constructive Role of Significant Food and Beverage Companies in Resolving Social and Ecological Expenses Related To the Market

Indeed, major food and drink companies including company, and so on can play a constructive role in resolving social and environmental expenses associated with the market. The environmental costs associated with food and drink market consist of the ecological devastation due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a big danger to the presence of humanity in future.

Significant reason for these ecological modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Therefore, food and drink companies should play an useful function in addressing these problems to remove their growth constraints connected to the criticism from the ecological communities.

In order to deal with these concerns, the business could either minimize their use of nitrogen rich active ingredients or take specific actions to minimize the quantity of nitrogen in the overall environment. The business must prevent use of nitrogen fertilizers and should locate the items of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in reducing greenhouse gas emissions worldwide. The companies might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the environmental expenses there are certain social costs connected with the food and beverage market which should be resolved by the huge food and drink companies to achieve the market development and to prevent the criticism from the environmental communities. Social expenses associated with the industry includes the increasing health concerns associated with weight problems, heart problem, diabetes etc. However, the giant companies might play a positive function in resolving these issues.

The companies might move towards more healthy products by minimizing the amount of hazardous substances in their processed foods i.e. dioxin, which might result in lethal human illness. The business could likewise do efforts to shift customer tastes towards healthy items as they have controlled the customer taste for few decades.

Assessment of Sustainability at Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help

There was a possible shift in the corporate strategy and goals at Case Study Analysis. The new CEO was focused on investing in healthier items for achieving sustainable growth for the business in addition to offering healthier future for the people and the world both. Under the new vision, the slogan of the company was also changed from the "fun for you" to "better for you".

Human Sustainability

The business announced certain objectives and dedications related to human sustainability and the ecological sustainability. Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce numerous healthier products in its portfolio. Despite of being considered a Case Study Analysis's healthy brand name, the products of Quaker Oats contained numerous components which were hazardous to health. These dangerous components were not advertised which have ended up being the base for criticism over the healthy brand names of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution has actually taken particular sustainability actions for its market places. One of significant examples in this regard is the Company's marketing method related to schools. The business markets just low calories and healthy drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy items in its portfolio. The business has actually increased its research and development spending plan and has actually presented an army of health scientists to design specific healthy items.

Ecological Sustainability

Together with the human sustainability, Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help has actually taken several actions towards ecological sustainability. The company has devoted to different goals related to water, land, product packaging, climate modification and neighborhood. In this regard, the company devoted to minimize its packaging by millions of tones to avoid high quantity of wastages. The company has devoted to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. company has also attempted certain humanitarian activities including a dedication to provide safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it could be figured out that the business has taken several steps towards human and ecological sustainability. Nevertheless these actions are still not adequate to attain the desired commercial development and to minimize the criticism over the social obligation of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis.

Alternatives

Particular long term strategic options might be derived for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the option would enable the company to achieve its goal of prospective growth and reduce the criticism over the company. Additionally, the options might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the cost and threats connected to the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The first step that Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Help might take is to introduce a brand-new line of product associated with healthy food and drinks. The business has actually currently introduced particular heath related brands, however, the number of these brands in its portfolio is not potential to minimize the criticism and achieve prospective growth. The business needs to introduce a large range of much healthier products by utilizing its considerable research study and advancement expenditures. The advantages and disadvantages connected to the intro of a healthy product line in the portfolio are given listed below:

Pros:

• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social duty by settlement of the hazardous products with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of hazardous items.
• The dangerous items in the product portfolio might make the incorporation of healthy products stop working to minimize criticism.
• Huge cost of research and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the potential development and decrease the criticism is to obtain the health related companies at a high level. Investment in these kind of business would allow Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution to present a large variety of much healthier products within a brief time duration with no need of significant research study and development expenses. The advantages and disadvantages associated with alternative 3 are provided listed below:

Pros:

• Conserving of substantial quantity of research and development expenses for new item development.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social responsibility by compensation of the harmful products with healthy products.

Cons:

• The acquisition may not prove to change the image of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of hazardous items.
• The dangerous items in the item portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Solution is to replace all of its dangerous products with much healthier items. This could be a big shift in business technique and business model at company. The replacement of harmful products with healthier products would completely change the market position of the business and would need a large number of essential steps to be taken. The pros and cons connected to alternative 3 are given below:

Pros:

• Change of market position of Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis
• Ability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addicting nature of harmful products.
• Huge expense of research and advancement needed to build new healthy items.
• Employee might withstand over the change in business design and company technique.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the current industry circumstance, Orient Overseas Container Line Oocl Sailing Through Choppy Waters Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to save of big amount of research and development expenses for brand-new product advancement. Together with it, acquisitions would allow incorporation of new products within two years together with the ability to target large number of customers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would require substantial quantity of financial investment funds. The organizations might not be able to minimize the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, company might prove to be effective in attaining the targets.

This Orient Overseas Container Line Oocl Sailing Through Choppy Waters case study is writen by : Ali Farhoomand

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