The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis

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The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Help

The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis is a popular name of a New York based, world's leading organization in the food and drink industry. company is a prominent brand in convenient snacks, foods and beverages with its presence in about 200 nations.

The report includes a deep analysis of various elements of the social obligations of major business in the food and drink market in general, and Case Help in particular. It likewise provides an analysis of the growing health and ecological problems including obesity, heart problem, environmental destruction etc. in the Western countries and the function of the business in the food and drink market to resolve these concerns. The report also provides an evaluation of the degree of sustainability and CSR in the The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help's service strategy together with the decision of how Case Study Solution develops worth for its customers. The report likewise provides certain tactical options for company to incorporate the criticism over its social responsibility with specific suggestions and an implementation plan.

Problems Recognition

The giant food and drink company was going through a criticism over its duty towards numerous social and environmental problems including; weight problems, cardiovascular disease, ecological destruction etc. These criticisms lead, to rethink about the business strategy of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help. The Ali Farhoomand has actually understood that the total society, the lifestyle of people and the people at whole have actually been altered now. In this situation with increasing trends towards healthier products and the increasing ecological concerns, Case Study Solution needs to alter its direction towards healthier products. Although, Case Study Solution had taken certain important steps regarding the environmental impacts of its products, however, these steps are insufficient to end up the criticism over the business's obligation towards social and ecological concerns. Therefore, the is required to take specific tactical steps to alter the market position of its specific famous brand names and present The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Help and other food and drink companies must use their power to shift the customer taste towards healthier products to get rid of the restraints in the growth of food market.

Crucial Analysis

For the few years, customer food patterns have been altered considerably. The shift from using health food to produced food has actually highly impacted the health of the customers. Despite of the discovery of modern-day health strategies, the total health of individuals in couple of years have actually been extremely impacted. Presently about 1 billion of the people In United States are overweight and a minimum of 300 countless them have weight problems. Kids also facing the issue of obesity. The ratios of obesity in 1980s are quite different from the existing ratios. Despite of discovery of health strategies and modern methods to manage obesity and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of produced food in the market discuss the prevalence of the health problems associated with food system. These concerns are indirectly the outcome of various practices of the food and drink business for producing worth for their consumers.

Worth Creation at The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help

The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help being a giant business in the food and beverage industry, provides high worth to its consumers by different means. Case Study Solution has a competitive benefit in supplying its items far and large internationally. The company is provided in about 200 countries with a large number of well-known worldwide brands.

The company develops value for its consumers by ways of supplying large number of delicious food items including salt, fat and sugar, which are the components that are directly linked with the emotional core of the consumer's brain. The The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis together with other giant food and beverages companies produce value for its customers by manipulating these active ingredients in its items. Case Study Solution along with other giant companies has an interest in discovering ways to increase the customer worth from its products through making use of the vulnerability.

Together with it, the company likewise develops worth by means of integrating the healthy point in its products. The company has actually done particular efforts in order to provide healthy products and reduce the share of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis in overall environmental destruction. Case Study Help has taken certain actions connected to the sustainability of people and environment including the 2009 announcement of the enthusiastic goals and dedications related to Case Study Analysis items, marketplace and the neighborhood.

All of these ways have been successful at producing worth for the Case Study Help consumers. Increasing health related concerns have raised the criticism for Case Study Analysis.

Constructive Function of Significant Food and Drink Companies in Resolving Social and Ecological Costs Related To the Market

Certainly, significant food and drink business consisting of company, and so on can play a positive role in addressing social and environmental costs connected with the industry. The ecological expenses associated with food and beverage market consist of the environmental destruction due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a huge hazard to the presence of humanity in future.

Significant reason for these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink business. For that reason, food and beverage business should play an useful role in addressing these concerns to remove their growth restraints connected to the criticism from the ecological neighborhoods.

The business must prevent use of nitrogen fertilizers and should browse out the products of those farmers that do not utilize fertilizers for their crop. The companies might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the environmental costs there are particular social costs related to the food and beverage market which must be dealt with by the huge food and beverage companies to accomplish the market growth and to prevent the criticism from the environmental communities. Social expenses associated with the market includes the increasing health issues associated with obesity, heart disease, diabetes and so on. However, the huge companies might play a constructive function in addressing these concerns.

The companies could move towards more healthy products by decreasing the quantity of hazardous compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. The companies might likewise do efforts to move customer tastes towards healthy products as they have managed the consumer taste for couple of decades.

Examination of Sustainability at The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help

There was a prospective shift in the business strategy and goals at Case Study Help. The new CEO was focused on purchasing much healthier items for attaining sustainable growth for the business in addition to providing healthier future for the people and the world both. Under the brand-new vision, the motto of the company was also altered from the "fun for you" to "better for you".

Human Sustainability

The business announced particular objectives and dedications connected to human sustainability and the environmental sustainability. The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce different healthier items in its portfolio. Nevertheless, despite of being thought about a Case Study Help's healthy brand, the products of Quaker Oats consisted of a number of active ingredients which were harmful to health. These harmful active ingredients were not promoted which have actually ended up being the base for criticism over the healthy brand names of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Solution.

Along with the inculcation of healthy brands in its portfolio through acquisitions, The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Solution has actually taken certain sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing technique associated to schools. The company markets just low calories and nutritious beverages options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy items in its portfolio. The business has actually increased its research study and advancement budget and has introduced an army of health researchers to develop certain healthy products.

Ecological Sustainability

Along with the human sustainability, The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis has actually taken a number of steps towards environmental sustainability. The company has actually dedicated to various goals associated with water, land, product packaging, environment modification and community. In this regard, the business committed to decrease its product packaging by millions of tones to prevent high amount of wastages. Moreover, the business has actually committed to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy use. company has actually likewise tried certain philanthropic activities including a commitment to provide safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it could be identified that the business has actually taken several steps towards human and ecological sustainability. Nevertheless these steps are still not sufficient to accomplish the desired commercial growth and to reduce the criticism over the social responsibility of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help.

Alternatives

Particular long term tactical alternatives could be obtained for the business on the basis of above analysis. These options can be examined on the basis of the fact that how the option would allow the company to attain its objective of prospective development and minimize the criticism over the company. The alternatives could be examined on the basis of the time frame that would be taken by an option to be implemented along with the expense and threats related to the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first step that The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis might take is to present a brand-new product line related to healthy food and beverages. The company must present a large range of healthier products by using its substantial research and advancement expenditures.

Pros:

• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by compensation of the hazardous products with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of harmful products.
• The hazardous items in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Huge cost of research and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the prospective growth and minimize the criticism is to acquire the health related companies at a high level. Financial investment in these kind of companies would enable The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Solution to present a big variety of healthier items within a brief time duration with no need of substantial research study and development expenses. The pros and cons connected to alternative 3 are given below:

Pros:

• Conserving of huge quantity of research and advancement expenses for brand-new product advancement.
• Incorporation of new items within 2 years.
• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by compensation of the harmful items with healthy products.

Cons:

• The acquisition might not prove to alter the image of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of harmful products.
• The dangerous products in the product portfolio might make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Solution is to change all of its dangerous products with much healthier items. This could be a substantial shift in business method and the business design at company. The replacement of dangerous products with healthier items would completely alter the market position of the company and would require a large number of necessary actions to be taken. The advantages and disadvantages associated with alternative 3 are provided below:

Pros:

• Change of market position of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new products in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addictive nature of dangerous products.
• Huge cost of research study and advancement needed to develop new healthy products.
• Staff member might resist over the modification in the business model and business method.
• Number of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the present market circumstance, The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to save of substantial amount of research and development expenses for new product advancement. Along with it, acquisitions would allow incorporation of new products within two years along with the ability to target a great deal of consumers. Additionally, the acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would need big amount of investment funds. The companies might not be able to decrease the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, company could prove to be effective in achieving the targets.

This The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology case study is writen by : Ali Farhoomand

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