Executive Summary of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Solution

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Executive Summary of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Solution

The reports deals with the problem of efficient IT investing on facilities of the company such as incompatible, inadequate and glitch-prone booking system that has not been dealing with 45000 calls per day in an effective manner. It is advised that the company needs to use the IT spending on infrastructure, in order to enhance the appointment system. The business ought to designate an enough amount of spending plan on enhancing customer loyalty, bolstering earnings and making the most of the market share, which can be done by enabling the agents to utilize the web allowed appointment system as well as book more customized trips for clients.

In current days, the entire sensor market in the United States is moving towards offering less pricey items, which are less in costs, and the companies are also offering the multi functions sensing unit system to the consumers. There is a requirement to make crucial choices concerning the number of different activities and operations that what products and services need to be presented and produced in the near future and what items and services require to be terminated in order to increase the overall company's profits in upcoming years. As the Figure 1.1 is revealing that the factory automation organisation is lying in the low supply chain effectiveness and low market efficiency as it is providing the unfavorable 1 percent return on invested capital (ROIC), so, it will be a better decision to cease this product from its product line or to re-evaluate it by determining the various opportunities for improving the effectiveness associated with the factory automation company.