The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis

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The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Help

The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis is a popular name of a New York based, world's leading organization in the food and beverage market. business is a leading brand name in hassle-free treats, foods and beverages with its existence in about 200 countries.
Case Study Solution
The report consists of a deep analysis of different aspects of the social obligations of major companies in the food and drink industry in basic, and company in particular. The report also provides an assessment of the extent of sustainability and CSR in the The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help's company method along with the decision of how Case Study Help produces value for its customers.

Issues Recognition

Case Study Solution had actually taken particular important actions relating to the ecological effects of its products, but, these steps are not enough to end up the criticism over the business's obligation towards social and ecological concerns. This is needed to take particular tactical actions to alter the market position of its certain famous brand names and present Case Study Analysis as a company producing healthy items in the market. In this regard, business and other food and drink companies should use their power to move the consumer taste towards healthier items to remove the restrictions in the growth of food industry.

Crucial Analysis

For the few years, customer food patterns have been altered dramatically. The shift from the use of natural food to made food has extremely impacted the health of the consumers. Despite of the discovery of modern health strategies, the general health of individuals in few years have been highly impacted. Currently about 1 billion of individuals In US are overweight and at least 300 countless them have obesity. Children likewise dealing with the problem of weight problems. The ratios of weight problems in 1980s are rather various from the existing ratios. Despite of discovery of health techniques and contemporary methods to control obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of made food in the market describe the frequency of the health problems connected to food system. These issues are indirectly the outcome of various practices of the food and drink business for creating value for their consumers.

Value Production at The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help

The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis being a huge business in the food and drink industry, supplies high worth to its clients by various means. Worth production in the food and drink market is done through two ways i.e. taste and schedule of the item. Case Study Help has a competitive benefit in providing its products far and wide globally. Its marketing ability makes it able to target a large base of customers. The business is presented in about 200 countries with a large number of popular global brand names. The far and wide presence of the company items provides high value to customers.

Additionally, the business creates value for its customers by methods of supplying a great deal of tasty food products including salt, fat and sugar, which are the components that are straight gotten in touch with the psychological core of the consumer's brain. The The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis together with other giant food and drinks companies develop value for its consumers by controling these components in its items. Case Study Help in addition to other huge companies has an interest in discovering ways to increase the consumer worth from its products through exploiting the vulnerability.

In addition to it, the business also develops value by methods of integrating the healthy point in its products. The business has done particular efforts in order to offer healthy products and lower the share of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help in overall ecological destruction. Case Study Analysis has taken specific steps associated with the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and dedications connected to Case Study Help items, marketplace and the community.

All of these means have actually achieved success at producing value for the business consumers. These methods have likewise lead to the increased ecological issues and the criticism over the company's role in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the company items for developing customer worth faces high quantity of criticism. These ingredients are the main reason for particular fatal diseases in human consisting of obesity, diabetes, cardiovascular disease etc. Increasing health associated issues have actually raised the criticism for The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help.

Useful Role of Major Food and Drink Companies in Addressing Social and Ecological Expenses Related To the Industry

Certainly, significant food and beverage companies consisting of company, and so on can play an useful role in attending to social and ecological expenses related to the industry. The environmental expenses associated with food and drink market include the ecological destruction due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a huge danger to the presence of humanity in future.

Significant reason for these ecological modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Therefore, food and drink business ought to play a positive role in attending to these problems to eliminate their growth restraints associated with the criticism from the environmental neighborhoods.

The companies need to prevent usage of nitrogen fertilizers and should search out the items of those farmers that do not utilize fertilizers for their crop. The business might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the ecological expenses there are specific social expenses associated with the food and beverage industry which must be dealt with by the huge food and drink business to accomplish the industry growth and to prevent the criticism from the ecological neighborhoods. Social costs connected with the industry consists of the increasing health issues connected to weight problems, heart disease, diabetes and so on. The huge business could play an useful function in attending to these issues.

The business might move towards more healthy items by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies might likewise do efforts to shift customer tastes towards healthy products as they have actually managed the consumer taste for few decades.

Assessment of Sustainability at The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis

There was a possible shift in the business technique and objectives at Case Study Solution. The new CEO was concentrated on investing in healthier products for attaining sustainable development for the company along with supplying much healthier future for individuals and the world both. Under the new vision, the slogan of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

The business announced particular goals and commitments connected to human sustainability and the ecological sustainability. The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce various healthier items in its portfolio. Nevertheless, despite of being considered a Case Study Solution's healthy brand, the items of Quaker Oats consisted of several components which were harmful to health. These harmful components were not marketed which have actually become the base for criticism over the healthy brand names of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis has taken particular sustainability steps for its market locations. One of major examples in this regard is the Business's marketing technique related to schools. The business markets only low calories and nutritious drinks choices in schools.
Case Study Analysis
Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy items in its portfolio. The business has actually increased its research study and advancement budget plan and has introduced an army of health scientists to create certain healthy products.

Environmental Sustainability

Along with the human sustainability, The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help has taken numerous actions towards ecological sustainability. The company has actually committed to various goals connected to water, land, packaging, climate modification and neighborhood. In this regard, the company committed to minimize its product packaging by millions of tones to prevent high quantity of wastes. Moreover, the company has actually committed to decrease greenhouse gas emissions together with the achievement of efficiency in the energy use. business has actually also attempted particular philanthropic activities including a dedication to offer safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it might be determined that the company has taken several actions towards human and ecological sustainability. These steps are still not adequate to attain the desired industrial growth and to lower the criticism over the social obligation of Case Study Help.

Alternatives

Certain long term tactical options might be derived for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would allow the business to attain its goal of prospective growth and decrease the criticism over the company. The alternatives might be assessed on the basis of the time frame that would be taken by an option to be implemented along with the expense and risks related to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The very first action that The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis might take is to present a new item line related to healthy food and beverages. The business ought to introduce a wide variety of much healthier products by using its substantial research study and development expenses.

Pros:

• Capability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social responsibility by payment of the hazardous products with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and might not accept the healthier items due to the addictive nature of hazardous products.
• The dangerous products in the item portfolio might make the incorporation of healthy products fail to lower criticism.
• Substantial expense of research study and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the potential development and decrease the criticism is to acquire the health associated companies at a high level. Financial investment in these type of companies would permit The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis to present a large range of healthier products within a brief time period without any requirement of significant research and development expenditures. The benefits and drawbacks connected to alternative 3 are provided below:

Pros:

• Conserving of big quantity of research study and advancement costs for brand-new item advancement.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy products.

Cons:

• The acquisition may not prove to change the image of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Analysis as in case of Quake Oats.
• Requirement of big amount of capital.
• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addicting nature of harmful products.
• The harmful products in the item portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Help is to change all of its hazardous products with healthier items. The replacement of harmful items with much healthier items would completely change the market position of the business and would require a big number of needed steps to be taken.

Pros:

• Modification of market position of The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology Case Study Solution
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of hazardous items.
• Huge cost of research study and development needed to construct new healthy items.
• Employee might withstand over the change in the business design and organisation method.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the company and the present industry circumstance, Case Study Help is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to conserve of big quantity of research and development costs for new item advancement. Along with it, acquisitions would permit incorporation of brand-new products within two years along with the capability to target big number of customers.

This The Hong Kong Jockey Club Transforming Customer Experience Through Information Technology case study is writen by : Ali Farhoomand




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