Lafarge (B): Looking To The Future Case Study Analysis

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Lafarge (B): Looking To The Future Case Solution

Lafarge (B): Looking To The Future Case Study Help is a popular name of a New York based, world's leading organization in the food and drink industry. Case Study Analysis is a leading brand name in practical treats, foods and drinks with its existence in about 200 countries. Major brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its capability to market the product at far and wide locations. Furthermore, the company is doing efforts to make product development as its brand-new source of competitive benefit.

The report includes a deep analysis of various elements of the social responsibilities of major companies in the food and beverage industry in general, and Case Analysis in particular. It also offers an analysis of the growing health and environmental concerns including obesity, cardiovascular disease, ecological destruction etc. in the Western countries and the function of the companies in the food and beverage industry to resolve these concerns. The report likewise provides an evaluation of the extent of sustainability and CSR in the Lafarge (B): Looking To The Future Case Study Help's business strategy along with the decision of how Case Study Solution creates worth for its customers. Additionally, the report likewise provides specific tactical alternatives for Case Solution to incorporate the criticism over its social responsibility with certain recommendations and an application plan.

Issues Identification

The huge food and beverage company was going through a criticism over its duty towards numerous social and ecological concerns consisting of; weight problems, heart problem, environmental destruction etc. These criticisms lead, to rethink about the business strategy of Lafarge (B): Looking To The Future Case Study Help. The Ashok Som has realized that the total society, the way of life of people and individuals at whole have actually been altered now. In this scenario with increasing trends towards healthier products and the increasing ecological concerns, Case Study Solution must change its direction towards healthier items. Although, Case Study Help had taken particular vital actions regarding the environmental impacts of its items, however, these actions are inadequate to wind up the criticism over the business's responsibility towards social and ecological problems. Therefore, the is needed to take specific strategic actions to alter the marketplace position of its certain famous brand names and present Lafarge (B): Looking To The Future Case Study Help as a business producing healthy products in the market. In this regard, Case Study Solution and other food and drink business should utilize their power to move the consumer taste towards much healthier products to get rid of the constraints in the development of food market.

Vital Analysis

For the few decades, consumer food patterns have been altered dramatically. The shift from the use of natural food to manufactured food has extremely impacted the health of the customers. Despite of the discovery of contemporary health methods, the total health of people in couple of decades have actually been highly affected. Currently about 1 billion of individuals In United States are obese and at least 300 countless them have obesity. Kids also facing the problem of weight problems. The ratios of obesity in 1980s are quite various from the present ratios. Despite of discovery of health techniques and modern ways to control weight problems and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the information related to the health problems with the incorporation of made food in the market describe the occurrence of the health concerns related to food system. These issues are indirectly the outcome of different practices of the food and drink business for developing value for their consumers.

Worth Creation at Lafarge (B): Looking To The Future Case Study Solution

Lafarge (B): Looking To The Future Case Study Help being a giant company in the food and beverage industry, supplies high value to its consumers by various means. Value development in the food and drink industry is done through two methods i.e. taste and accessibility of the product. Case Study Solution has a competitive benefit in providing its items far and wide globally. Its marketing capability makes it able to target a big base of customers. The company is presented in about 200 nations with a large number of well-known global brands. The far and wide existence of the business items supplies high value to customers.

The company produces value for its consumers by means of supplying large number of yummy food items including salt, fat and sugar, which are the ingredients that are directly connected with the psychological core of the customer's brain. The Lafarge (B): Looking To The Future Case Study Analysis together with other giant food and beverages business produce value for its consumers by manipulating these active ingredients in its items. Case Study Analysis along with other giant business has an interest in finding methods to increase the customer value from its items through exploiting the vulnerability.

Together with it, the company also creates worth by ways of including the healthy point in its items. The company has actually done certain efforts in order to supply healthy products and reduce the share of Lafarge (B): Looking To The Future Case Study Solution in general ecological devastation. Case Study Help has taken certain steps associated with the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and dedications connected to Case Study Analysis items, market and the neighborhood.

All of these means have achieved success at producing worth for the company customers. However, these ways have likewise result in the increased ecological issues and the criticism over the business's function in increasing health and environmental challenges. The incorporation of ingredients like salt, fat and sugar in the company products for developing customer value faces high amount of criticism. These active ingredients are the primary cause of specific lethal illness in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health associated problems have raised the criticism for Lafarge (B): Looking To The Future Case Study Help.

Positive Role of Significant Food and Beverage Companies in Addressing Social and Ecological Costs Connected With the Market

Undoubtedly, major food and drink business including business, and so on can play a constructive role in resolving social and environmental expenses associated with the industry. The ecological expenses connected to food and beverage industry include the environmental devastation due to the influx of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a huge threat to the presence of mankind in future.

Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. Therefore, food and drink companies need to play an useful role in addressing these issues to eliminate their development restrictions associated with the criticism from the environmental neighborhoods.

In order to attend to these concerns, the business might either decrease their usage of nitrogen abundant ingredients or take certain steps to minimize the quantity of nitrogen in the total environment. The business must prevent use of nitrogen fertilizers and need to seek the items of those farmers that do not utilize fertilizers for their crop. The companies could likewise invest in minimizing greenhouse gas emissions worldwide. The companies could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the environmental expenses there are specific social expenses associated with the food and beverage industry which must be dealt with by the huge food and drink companies to achieve the market development and to prevent the criticism from the ecological communities. Social costs related to the industry includes the increasing health concerns associated with obesity, heart problem, diabetes and so on. The huge companies could play a positive role in dealing with these issues.

The companies might move towards more healthy items by lowering the amount of harmful compounds in their processed foods i.e. dioxin, which might result in fatal human diseases. The business could likewise do efforts to move consumer tastes towards healthy products as they have actually controlled the customer taste for few decades.

Evaluation of Sustainability at Lafarge (B): Looking To The Future Case Study Help

There was a potential shift in the corporate technique and objectives at Case Study Help. The new CEO was focused on buying much healthier items for accomplishing sustainable development for the company along with supplying much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to present numerous healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the items of Quaker Oats contained a number of ingredients which were dangerous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Lafarge (B): Looking To The Future Case Study Help has taken specific sustainability actions for its market locations. Among significant examples in this regard is the Business's marketing method related to schools. The company markets just low calories and healthy beverages options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy items in its portfolio. The business has increased its research and advancement spending plan and has actually presented an army of health scientists to develop certain healthy products.

Environmental Sustainability

In this regard, the company committed to reduce its packaging by millions of tones to avoid high quantity of wastes. The business has dedicated to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it might be figured out that the business has actually taken a number of steps towards human and ecological sustainability. Nevertheless these steps are still not adequate to accomplish the wanted commercial development and to minimize the criticism over the social obligation of Lafarge (B): Looking To The Future Case Study Solution.

Alternatives

Particular long term tactical options could be derived for the company on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the alternative would enable the company to attain its objective of possible development and minimize the criticism over the business. The options could be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Lafarge (B): Looking To The Future Case Study Analysis could take is to present a brand-new item line related to healthy food and beverages. The company should present a wide variety of healthier products by utilizing its substantial research and development expenditures.

Pros:

• Ability to target large number of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty by payment of the hazardous products with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• The harmful items in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Huge expense of research study and advancement required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the prospective development and decrease the criticism is to acquire the health related business at a high level. Investment in these type of companies would allow Lafarge (B): Looking To The Future Case Study Analysis to introduce a large range of much healthier items within a brief time period without any requirement of considerable research study and advancement expenses. The advantages and disadvantages related to alternative 3 are provided below:

Pros:

• Saving of substantial amount of research and advancement costs for brand-new product development.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social responsibility by payment of the hazardous products with healthy items.

Cons:

• The acquisition might not prove to alter the image of Lafarge (B): Looking To The Future Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new products in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addictive nature of hazardous items.
• The harmful items in the product portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Lafarge (B): Looking To The Future Case Study Help is to change all of its hazardous products with much healthier products. This could be a substantial shift in business technique and business design at business. The replacement of harmful products with healthier items would entirely alter the marketplace position of the company and would require a large number of needed steps to be taken. The benefits and drawbacks associated with alternative 3 are given listed below:

Pros:

• Modification of market position of Lafarge (B): Looking To The Future Case Study Analysis
• Ability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social duty

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addictive nature of hazardous items.
• Huge expense of research and advancement needed to develop brand-new healthy items.
• Staff member may withstand over the change in business design and organisation strategy.
• Variety of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the existing market scenario, Lafarge (B): Looking To The Future Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to save of big amount of research and advancement expenses for brand-new product advancement. Together with it, acquisitions would enable incorporation of brand-new items within 2 years along with the capability to target a great deal of consumers. Additionally, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need huge quantity of investment funds. The companies might not be able to decrease the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, business might show to be effective in attaining the targets.

This Lafarge (B): Looking To The Future case study is writen by : Ashok Som

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