La Martina (A) And (B) Case Study Solution

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La Martina (A) And (B) Case Solution

La Martina (A) And (B) Case Study Analysis is a well-known name of a New York based, world's leading company in the food and beverage market. Case Study Analysis is a leading brand name in hassle-free treats, foods and beverages with its presence in about 200 nations. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the item at far and wide locations. The company is doing efforts to make product advancement as its new source of competitive benefit.
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The report includes a deep analysis of various aspects of the social duties of significant companies in the food and beverage industry in general, and company in particular. The report also provides an examination of the level of sustainability and CSR in the La Martina (A) And (B) Case Study Help's organisation method along with the determination of how Case Study Solution develops worth for its consumers.

Issues Recognition

The huge food and drink business was going through a criticism over its responsibility towards different social and eco-friendly problems including; weight problems, cardiovascular disease, environmental devastation etc. These criticisms lead, to reassess about the business technique of La Martina (A) And (B) Case Study Help. The Beneoit Leleux has actually recognized that the overall society, the lifestyle of people and individuals at whole have actually been altered now. In this scenario with increasing patterns towards much healthier products and the increasing ecological concerns, Case Study Analysis should change its instructions towards much healthier items. Although, Case Study Help had taken specific vital steps relating to the environmental impacts of its items, but, these actions are not enough to wind up the criticism over the business's responsibility towards social and eco-friendly problems. Therefore, the is required to take specific tactical actions to change the marketplace position of its certain popular brand names and present La Martina (A) And (B) Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Solution and other food and drink business ought to utilize their power to shift the consumer taste towards healthier items to eliminate the restrictions in the development of food industry.

Critical Analysis

For the couple of years, customer food patterns have been changed drastically. The shift from using healthy food to manufactured food has actually extremely impacted the health of the customers. Despite of the discovery of contemporary health methods, the general health of individuals in couple of years have actually been highly impacted. Presently about 1 billion of the people In United States are overweight and a minimum of 300 countless them have weight problems. Kids also dealing with the problem of weight problems. The ratios of weight problems in 1980s are rather various from the existing ratios. Despite of discovery of health strategies and contemporary ways to control weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of produced food in the market describe the prevalence of the health problems connected to food system. These concerns are indirectly the result of different practices of the food and beverage companies for producing worth for their consumers.

Worth Development at La Martina (A) And (B) Case Study Help

La Martina (A) And (B) Case Study Help being a huge business in the food and beverage market, provides high value to its clients by different ways. Value creation in the food and beverage market is done through 2 ways i.e. taste and availability of the product. Case Study Help has a competitive advantage in offering its items far and wide internationally. Its marketing ability makes it able to target a large base of customers. The business is presented in about 200 nations with a large number of famous global brands. The far and wide existence of the company products offers high worth to customers.

The company produces value for its customers by means of supplying big number of tasty food products including salt, fat and sugar, which are the active ingredients that are straight linked with the emotional core of the customer's brain. The La Martina (A) And (B) Case Study Help together with other giant food and beverages companies create value for its consumers by controling these active ingredients in its items. Case Study Analysis along with other giant companies has an interest in finding ways to increase the consumer worth from its products through making use of the vulnerability.

Along with it, the business also develops value by methods of including the healthy point in its items. The company has done specific efforts in order to provide healthy products and reduce the share of La Martina (A) And (B) Case Study Analysis in general ecological devastation. Case Study Solution has actually taken specific actions related to the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic goals and commitments connected to Case Study Solution items, market and the neighborhood.

All of these ways have succeeded at developing worth for the business customers. However, these means have also result in the increased ecological issues and the criticism over the business's role in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the business items for developing consumer value faces high amount of criticism. These ingredients are the primary reason for particular fatal diseases in human including weight problems, diabetes, heart diseases and so on. Increasing health associated concerns have actually raised the criticism for La Martina (A) And (B) Case Study Solution.

Useful Role of Significant Food and Beverage Business in Dealing With Social and Ecological Expenses Connected With the Industry

Major food and beverage business including La Martina (A) And (B) Case Study Solution and so on can play an useful function in resolving social and ecological expenses associated with the market. The ecological expenses connected to food and drink market include the environmental destruction due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which might be a big danger to the presence of humanity in future.

Major cause of these environmental changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Therefore, food and drink companies need to play an useful role in resolving these concerns to remove their growth restraints associated with the criticism from the environmental communities.

The companies need to avoid usage of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological costs there are certain social expenses connected with the food and beverage industry which need to be resolved by the giant food and drink companies to achieve the market growth and to prevent the criticism from the environmental communities. Social costs related to the market consists of the increasing health issues related to obesity, heart problem, diabetes etc. The giant companies could play a positive function in dealing with these problems.

The business might move towards more healthy items by decreasing the quantity of harmful compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. The companies might likewise do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for few decades.

Evaluation of Sustainability at La Martina (A) And (B) Case Study Solution

There was a potential shift in the corporate technique and objectives at Case Study Solution. The new CEO was concentrated on investing in much healthier items for accomplishing sustainable growth for the company along with providing healthier future for individuals and the planet both. Under the new vision, the motto of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed specific objectives and commitments associated with human sustainability and the ecological sustainability. La Martina (A) And (B) Case Study Help got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present various much healthier items in its portfolio. Despite of being considered a Case Study Solution's healthy brand, the products of Quake Oats consisted of numerous components which were harmful to health. These harmful active ingredients were not promoted which have actually ended up being the base for criticism over the healthy brands of La Martina (A) And (B) Case Study Help.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, La Martina (A) And (B) Case Study Solution has actually taken specific sustainability steps for its market places. One of major examples in this regard is the Business's marketing strategy related to schools. The company markets just low calories and healthy drinks options in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy products in its portfolio. The business has actually increased its research and advancement budget plan and has introduced an army of health researchers to design specific healthy items.

Environmental Sustainability

In this regard, the business dedicated to lower its product packaging by millions of tones to avoid high amount of wastages. The business has actually dedicated to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it could be determined that the business has taken a number of actions towards human and ecological sustainability. These actions are still not enough to attain the preferred commercial development and to decrease the criticism over the social obligation of Case Study Solution.


Particular long term tactical alternatives could be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would enable the company to accomplish its objective of prospective growth and reduce the criticism over the company. Moreover, the options might be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and risks associated with the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that La Martina (A) And (B) Case Study Solution could take is to present a new line of product related to healthy food and drinks. The company has currently presented certain heath associated brand names, but, the number of these brands in its portfolio is not possible to lower the criticism and attain potential growth. Therefore, the company ought to present a wide range of healthier products by using its considerable research and development expenses. The benefits and drawbacks associated with the introduction of a healthy line of product in the portfolio are provided listed below:


• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social obligation by settlement of the dangerous products with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.


• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the healthier items due to the addicting nature of dangerous items.
• The dangerous products in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.
• Huge cost of research study and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the possible development and reduce the criticism is to get the health related business at a high level. Financial investment in these kind of business would allow La Martina (A) And (B) Case Study Help to present a large range of much healthier products within a short time duration with no requirement of significant research study and development expenses. The pros and cons associated with alternative 3 are given below:


• Saving of huge amount of research study and advancement expenses for brand-new product advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social responsibility by payment of the harmful items with healthy products.


• The acquisition might not show to change the image of La Martina (A) And (B) Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addictive nature of dangerous products.
• The hazardous items in the item portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for La Martina (A) And (B) Case Study Help is to replace all of its dangerous items with much healthier items. This could be a huge shift in business technique and the business design at business. The replacement of hazardous items with much healthier items would completely change the market position of the company and would need a a great deal of required steps to be taken. The benefits and drawbacks connected to alternative 3 are offered listed below:


• Modification of market position of La Martina (A) And (B) Case Study Solution
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social duty


• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the much healthier products due to the addictive nature of dangerous items.
• Big cost of research study and advancement needed to construct new healthy products.
• Staff member may resist over the modification in business design and business method.
• Variety of years required for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, problems faced by the company and the current industry scenario, Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to conserve of substantial quantity of research and development costs for new product advancement. Along with it, acquisitions would enable incorporation of brand-new items within two years along with the ability to target big number of customers.

This La Martina (A) And (B) case study is writen by : Beneoit Leleux

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