Oldtown Berhad Case Study Analysis

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Oldtown Berhad Case Analysis

Oldtown Berhad Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and drink industry. business is a leading brand name in practical snacks, foods and drinks with its presence in about 200 countries.
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The report includes a deep analysis of different elements of the social responsibilities of significant business in the food and beverage market in general, and Case Analysis in specific. It also provides an analysis of the growing health and environmental issues consisting of weight problems, heart diseases, environmental devastation and so on in the Western countries and the function of the business in the food and beverage industry to deal with these problems. The report also supplies an examination of the degree of sustainability and CSR in the Oldtown Berhad Case Study Help's company strategy along with the determination of how Case Study Analysis creates worth for its customers. Moreover, the report also offers particular strategic options for Case Solution to include the criticism over its social responsibility with certain recommendations and an implementation plan.

Issues Identification

The huge food and drink business was going through a criticism over its duty towards numerous social and environmental problems consisting of; obesity, cardiovascular disease, ecological destruction etc. These criticisms lead, to reconsider about the business technique of Oldtown Berhad Case Study Analysis. The Benjamin C Esty has actually recognized that the overall society, the lifestyle of individuals and the people at whole have been changed now. In this circumstance with increasing trends towards much healthier products and the increasing ecological issues, Case Study Help ought to alter its instructions towards much healthier products. Although, Case Study Solution had actually taken specific important actions concerning the ecological effects of its items, but, these steps are not enough to end up the criticism over the business's obligation towards social and ecological problems. The required to take specific strategic actions to change the market position of its specific well-known brand names and present Online Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage companies need to use their power to move the consumer taste towards much healthier products to eliminate the restraints in the development of food market.

Crucial Analysis

The shift from the usage of natural food to produced food has actually extremely impacted the health of the customers. All of the information related to the health problems with the incorporation of made food in the market discuss the occurrence of the health concerns related to food system. These concerns are indirectly the outcome of numerous practices of the food and beverage companies for developing value for their customers.

Worth Creation at Oldtown Berhad Case Study Solution

Oldtown Berhad Case Study Analysis being a giant business in the food and drink market, offers high value to its consumers by numerous ways. Worth development in the food and beverage market is done through two methods i.e. taste and availability of the item. Case Study Help has a competitive advantage in offering its products far and wide worldwide. Its marketing capability makes it able to target a big base of customers. The business exists in about 200 countries with a a great deal of popular international brand names. The everywhere existence of the company items offers high worth to customers.

Additionally, the company produces worth for its consumers by means of offering a great deal of tasty food products consisting of salt, fat and sugar, which are the components that are straight gotten in touch with the psychological core of the consumer's brain. The Oldtown Berhad Case Study Solution in addition to other giant food and beverages business develop value for its customers by controling these ingredients in its products. Case Study Help together with other giant business is interested in discovering methods to increase the consumer value from its items through making use of the vulnerability.

Together with it, the company likewise creates worth by methods of including the healthy point in its products. The company has done particular efforts in order to provide healthy products and decrease the share of Oldtown Berhad Case Study Solution in total environmental devastation. Case Study Analysis has actually taken certain actions connected to the sustainability of people and environment including the 2009 announcement of the ambitious goals and commitments associated with Case Study Analysis items, marketplace and the community.

All of these methods have actually succeeded at developing worth for the company customers. Nevertheless, these ways have also cause the increased environmental issues and the criticism over the company's function in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the business products for creating customer value faces high quantity of criticism. These active ingredients are the primary cause of particular lethal diseases in human including weight problems, diabetes, heart problem and so on. Increasing health related concerns have raised the criticism for Oldtown Berhad Case Study Solution.

Constructive Role of Major Food and Beverage Business in Addressing Social and Ecological Costs Connected With the Market

Significant food and drink companies consisting of Oldtown Berhad Case Study Help and so on can play a positive function in attending to social and eco-friendly costs associated with the industry. The environmental costs associated with food and drink industry include the ecological devastation due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which might be a huge threat to the existence of mankind in future.

Significant reason for these environmental changes is mass use of nitrogen abundant fertilizers and the components by the food and drink business. For that reason, food and beverage business should play a positive function in addressing these problems to remove their growth constraints related to the criticism from the ecological communities.

The companies need to prevent use of nitrogen fertilizers and should search out the items of those farmers that do not use fertilizers for their crop. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the ecological costs there are specific social costs connected with the food and beverage market which need to be addressed by the giant food and drink companies to accomplish the market growth and to avoid the criticism from the ecological neighborhoods. Social expenses associated with the industry includes the increasing health concerns related to weight problems, heart problem, diabetes and so on. The huge companies might play a constructive function in addressing these problems.

The business might move towards more healthy products by decreasing the quantity of harmful compounds in their processed foods i.e. dioxin, which could result in deadly human diseases. The business could also do efforts to move customer tastes towards healthy items as they have actually managed the customer taste for couple of decades.

Assessment of Sustainability at Oldtown Berhad Case Study Solution

There was a potential shift in the corporate strategy and goals at Case Study Solution. The brand-new CEO was focused on buying much healthier items for attaining sustainable development for the business in addition to providing healthier future for individuals and the world both. Under the brand-new vision, the slogan of the company was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present numerous much healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the products of Quake Oats consisted of several components which were harmful to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Oldtown Berhad Case Study Solution has actually taken certain sustainability steps for its market locations. One of significant examples in this regard is the Company's marketing strategy associated to schools. The company markets only low calories and healthy drinks options in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting new and healthy items in its portfolio. The company has increased its research and advancement spending plan and has actually introduced an army of health researchers to design specific healthy items.

Environmental Sustainability

In this regard, the company dedicated to lower its product packaging by millions of tones to prevent high quantity of wastes. The business has committed to reduce greenhouse gas emissions along with the achievement of performance in the energy usage.

On the basis of above analysis, it could be determined that the business has actually taken a number of steps towards human and environmental sustainability. Nevertheless these steps are still not adequate to achieve the wanted commercial growth and to lower the criticism over the social duty of Oldtown Berhad Case Study Analysis.

Alternatives

Particular long term tactical alternatives could be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the alternative would make it possible for the business to attain its goal of potential growth and lower the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and dangers related to the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first action that Oldtown Berhad Case Study Analysis could take is to present a new product line related to healthy food and beverages. The company needs to present a wide variety of much healthier items by using its significant research and development expenditures.

Pros:

• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social duty by compensation of the harmful items with healthy products.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the healthier items due to the addictive nature of dangerous items.
• The hazardous products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Substantial cost of research study and development required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the possible growth and decrease the criticism is to get the health related business at a high level. Financial investment in these kind of business would permit Oldtown Berhad Case Study Solution to present a big variety of healthier items within a brief time period with no requirement of significant research study and advancement expenditures. The pros and cons associated with alternative 3 are offered listed below:

Pros:

• Conserving of huge quantity of research and advancement expenses for new item advancement.
• Incorporation of new items within 2 years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by settlement of the harmful items with healthy items.

Cons:

• The acquisition might not prove to change the image of Oldtown Berhad Case Study Analysis as in case of Quake Oats.
• Requirement of huge amount of capital.
• Threat of failure of the new products in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addictive nature of hazardous items.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Oldtown Berhad Case Study Solution is to change all of its hazardous products with much healthier products. The replacement of hazardous items with healthier items would totally change the market position of the company and would require a big number of necessary actions to be taken.

Pros:

• Modification of market position of Oldtown Berhad Case Study Solution
• Capability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of dangerous products.
• Big expense of research and advancement needed to construct new healthy items.
• Worker might resist over the modification in business design and service strategy.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the present industry circumstance, Case Study Help is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to save of big amount of research and advancement expenses for new product development. Along with it, acquisitions would enable incorporation of brand-new products within two years along with the capability to target large number of consumers.

This Oldtown Berhad case study is writen by : Benjamin C Esty




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